Summary
Overview
Work History
Education
Skills
Timeline
Generic
Victoria  Williams

Victoria Williams

South Wales,United Kingdom

Summary

An innovative business development director with strong dynamic and results-driven expertise in business development within the education sector. Proven track record in identifying growth opportunities and managing client relationships to foster business expansion.


Skilled in overseeing and enhancing commercial operations, with expertise in managing and expanding key client relationships. Strong communications and negotiation skills, combined with a collaborative approach to working in professional teams, internal departments and both B2B and B2C clients to anticipate needs and maximise business opportunities.


Highly adapt at problem solving, client rapport and driving sustainable improvement to support long term business and client success.

Overview

12
12
years of professional experience

Work History

Business Development Director

Smart Education Wales Limited
08.2013 - Current

PROFESSIONAL PROFILE

Strategic and results-driven Business Development Manager with 12 years of a proven track record of driving revenue growth, securing high-value contracts, and fostering strong client relationships. Adept at identifying and capitalising on new business opportunities, leading successful bids, and securing funding to support expansion. Passionate about business growth, operational excellence, and delivering high-impact educational solutions.


PROFESSIONAL EXPERIENCE

  • Educator and business development manager at Smart Education Wales.
  • Managing four successful centres with award-winning educators.

• Scaled the business to a turnover exceeding £400,000, with profits surpassing £80,000 annually.

• Developed, secured, and successfully bid for multiple contracts with local authorities exceeding £100,000 per annum.

• Built and maintained exceptional client relationships, ensuring high retention rates and continued business growth.

• Designed, planned, and delivered tailored educational courses for students, securing relevant grant funding to support programme development.

• Negotiated and closed high-value contracts, strengthening partnerships with private, commercial & educational institutions.

• Spearheaded marketing and branding strategies to enhance visibility and attract new business opportunities.

• Managed and motivated a team of 20+ qualified educators, driving excellence in service delivery.

• Identified and pursued new business opportunities, driving sales and revenue growth.

• Managed key client accounts, ensuring high levels of satisfaction and repeat business.

• Conducted market research to refine business strategies and stay ahead of industry trends.

Head of PSE & English

Cardiff City Council
Cardiff
09.2013 - 08.2016
  • Participated in regular teacher and senior leader training, maintaining continuous professional development.
  • Evaluated students' comprehension of lessons through relevant test questions.
  • Discussed pupils' progress with parents and carers, building open and honest relationships.
  • Maintained up-to-date subject knowledge, devising PSE and English curriculum materials for first-class learning experiences.
  • Managed pupil behaviour, applying appropriate and effective measure.
  • Planned and implemented teaching programs to engage students and promote active learning.
  • Supported staff with training and implemented new curriculum initiatives.
  • Led whole school and staff training and development sessions

Education

Post Graduate Diploma Education - Education

University of South Wales -
Newport Gwent
/2022 -

Diploma of Higher Education - Senior Management & Leadership

Swansea Metropolitan University
Swansea, City and County of Swansea
/2010 -

Bachelor of Arts - Education

Swansea Institute of Higher Education
Swansea, City and County of Swansea
/2024 -

Skills

  • Business Growth & Revenue Expansion
  • Sales & Contract Negotiation
  • Strategic Client Relationship Management
  • Course Development & Delivery of Educational Programs
  • Leadership & Stakeholder Engagement
  • Business Development & Sales Strategy
  • Communication & Presentation Skills
  • Adaptability & Resilience
  • Initiative & Proactive Thinking
  • High Energy & Enthusiasm

Timeline

Head of PSE & English

Cardiff City Council
09.2013 - 08.2016

Business Development Director

Smart Education Wales Limited
08.2013 - Current

Post Graduate Diploma Education - Education

University of South Wales -
/2022 -

Diploma of Higher Education - Senior Management & Leadership

Swansea Metropolitan University
/2010 -

Bachelor of Arts - Education

Swansea Institute of Higher Education
/2024 -
Victoria Williams