Victoria Skutina

• Guiding families through the admissions process at the International School of Moscow, ensuring a seamless and positive experience from enquiry to enrollment..

• Maintaining accurate records and managing databases using ISAMS, Salesforce, 1C and school-related documents to support the Admissions Team’s operations.

• Assisting in the re-enrolment process, helping to optimise student retention and maintain strong relationships with existing families.

• Supporting the organisation of admissions and marketing events and promoting the school’s image and values.

• Supporting the Finance Team by managing invoicing and following up on outstanding payments from prospective and current parents.

• Fostering collaboration between departments to improve overall school operations.

Company Overview: EDKIT was a Russian educational start-up aimed at providing lessons to children to successfully pass Russian equivalents of GCSEs and A-levels in multiple subjects, including Maths, History, Social Sciences, etc. The platform used Telegram as its main domain for studying.

• Developed and scheduled content for a variety of social media accounts (Telegram and VK), maintaining brand consistency.
• Created and distributed newsletters and promotional posts, customising content for various audiences.
• Managed social media accounts (Telegram, VK), responded to customer enquiries, and engaged with followers daily while promoting the business and driving soft sales.
• Crafted engaging posts to increase audience interaction and conversions.
• Collaborated with the Marketing Manager and team to ensure content aligned with marketing objectives.

• Managed day-to-day operations for a high-traffic retail environment (Anglesey Abbey shop & plant centre).
• Supervised a team of 10 staff and 4 volunteers to achieve and surpass financial targets (working with budgets) through better customer service training, effective upselling and cross-selling strategies.
• Delivered exceptional customer service and ensured a warm welcome & goodbye to all visitors.
• Operated tills, managed sales, and utilised upselling and cross-selling techniques.
• Assisted with administrative tasks using Microsoft Office and NAV, including placing stock orders, matching invoices, and conducting stock counts.
• Managed deliveries, handled stock, and maintained inventory control.
• Contributed to achieving financial targets, income generation, and sales optimisation for the Trust.
• Assisted in organising and delivering events and activities at the property.

• Dressed in period costumes from the 1900s and 1950s, delivered first/third person interpretation while engaging with visitors.
• Worked in various retail spaces across the museum, including pop-up shops, utilising different techniques to engage with visitors and provide excellent customer service.
• Processed transactions, operated tills, and handled stock efficiently.
• Drove sales, upsold products, and maximised income generation opportunities.
• Assisted with the organisation and delivery of museum events, actively participating in them.
• Ensured health and hygiene standards were maintained in all food preparation and service areas.

Assisted a TASS reporter in England by covering engaging news stories and writing articles on a freelance basis.

Specialisation: Healthcare & COVID-19

• Researching, creating, and distributing news content about the state of the Russian healthcare system.
• Reporting breaking news.
• Writing articles, gathering comments, and conducting interviews with government officials and experts.
• Attending and covering forums, conferences, and events.
• Accompanying the Russian Minister of Health and other officials on business trips.
• Supervising interns and students on work experience.
• In February 2020 traveled to the WHO headquarters in Geneva to cover the Global Research and Innovation Forum, mobilising international action against the new coronavirus. I was the first Russian journalist to report that the WHO had named the viral pneumonia COVID-19.
• Received an official letter of appreciation (Благодарность) from Anna Popova, Head of Rospotrebnadzor, for prompt and objective coverage of events (September 2021).

• Organisation of events.
• Communication with the media.
• Development of the press tour of the musical 'The Ghost' in New York.
• Work with artists.
• Translation of materials.