Vanessa Barretieri
London
Summary
Senior commercial operator with full P&L ownership across international consumer brands, spanning beauty, lifestyle, retail, marketplace and omnichannel growth. Track record of scaling businesses across UK, EMEA and global markets, with responsibility for revenue growth, margin performance, pricing strategy, channel expansion and organisational structure.
Trusted partner to founders, CEOs and executive teams, combining commercial discipline with brand judgement and customer led growth. Experienced in building high performing teams, improving profitability, opening new markets and strengthening business performance across complex, multi channel environments.
Overview
25
25
years of professional experience
Work History
UK EMEA General Manager
MILK Makeup
10.2025 - Current
- Delivered 20% revenue growth recovery vs prior trend across UK & EMEA, stabilising performance and resetting the commercial trajectory across priority markets.
- Full P&L ownership for a $55M UK & EMEA business, leading commercial, finance, operations, digital, marketing, and field execution through a 20 person structure.
- Drove the brand into the top 10 prestige beauty rankings across UK & EMEA through channel expansion, pricing strategy, and disciplined omnichannel execution.
- Brought Amazon Europe into the regional growth plan, establishing marketplace control and expanding digital revenue, while defining a three year plan to double net sales by 2028.
UK Commercial Director
Elemis
10.2023 - 06.2025
- Delivered sustained revenue growth across an $85M UK & EMEA business, strengthening market position and commercial performance across channels.
- Led a 160+ person organisation across commercial and operations, driving performance, accountability, and execution across UK & EMEA.
- Delivered sustained double-digit growth and exceeded EBITDA targets by 15 percent through pricing strategy, margin expansion, cost control, and channel optimisation.
- Led the Covent Garden flagship launch, delivering strong customer demand, full price sell through, and sustained store profitability, establishing a benchmark for future retail expansion.
UK & Europe Sales Director
111SKIN
02.2022 - 09.2023
- Delivered 94 percent year on year UK growth, restoring performance above pre 2019 levels and re establishing commercial momentum across the business.
- Led UK & Europe expansion across 10+ markets, scaling multi market distribution and driving consistent revenue growth across channels.
- Owned regional commercial performance across key markets, aligning pricing, assortment, and channel strategy to improve sell through, customer conversion, and margin delivery.
- Partnered directly with founders on international pricing, channel prioritisation, and growth strategy, shaping the next phase of expansion.
EMEA Sales Director
Anastasia Beverly Hills
09.2019 - 02.2022
- Led EMEA commercial performance across a £30M business, driving growth across key markets and channels.
- Strengthened brand positioning and sell through across Sephora, Douglas, Boots, and Space NK through pricing, distribution, and execution strategy.
- Improved profitability and operational performance through distributor optimisation, margin management, and tighter commercial control across markets.
Division Manager - GCC Distribution
Al Tayer Beauty
09.2009 - 08.2019
- Owned and led a £60M distribution division across GCC markets, with full P&L accountability for revenue, margin, and operational performance.
- Delivered sustained revenue growth across a portfolio of 20+ international brands through market expansion, pricing strategy, and commercial execution.
- Reduced cost base by 20 percent while delivering double digit growth, improving profitability through margin optimisation and operational restructuring.
- Built regional distribution scale across GCC markets, strengthening partner performance, inventory control, and channel efficiency.
- Promoted internally from Brand and Retail roles into Division Manager, reflecting consistent performance and progression.
Earlier Career
MKG Consulting (EU) | L'Oreal Group (Middle East)
06.2001 - 09.2009
- Held brand and retail roles at L’Oréal, launching and developing international beauty brands and building early commercial experience in multi market environments.
- Consultant at MKG Consulting, delivering market analysis and commercial strategy projects across European markets.
Education
Master of Science - European Business
ESCP
Paris & University Of OxfordBachelor of Science - Hospitality Mangement
École Hôtelière De Lausanne
LausanneAdditional Information
- English - Fluent
- French - Native
- Spanish - Professional working proficiency
Languages
French: C2 Proficient
Spanish: B1 Intermediate
English: C2 Proficient
Timeline
UK EMEA General Manager
MILK Makeup
10.2025 - Current
UK Commercial Director
Elemis
10.2023 - 06.2025
UK & Europe Sales Director
111SKIN
02.2022 - 09.2023
EMEA Sales Director
Anastasia Beverly Hills
09.2019 - 02.2022
Division Manager - GCC Distribution
Al Tayer Beauty
09.2009 - 08.2019
Earlier Career
MKG Consulting (EU) | L'Oreal Group (Middle East)
06.2001 - 09.2009
Master of Science - European Business
ESCP
Bachelor of Science - Hospitality Mangement
École Hôtelière De Lausanne