Valentin I. Buteler
Moving From UK In April To Martinez,Buenos Aires
Summary
Senior professional with 17 years in the pharmaceutical industry both in local and global roles, specializing in commercial channels, trade marketing, and sales strategy. Strong leadership in building and managing sales teams, developing strategic plans, and driving business growth. Expertise in innovation and implementing dynamic work methods to achieve objectives. Proven track record of promoting innovation through digital transformation.
Overview
21
21
years of professional experience
Work History
Commercial Channel Lead - Emerging Markets
GSK
London
02.2025 - Current
- Responsible for the partnering with Local operating companies (LOCs) for development and deployment of GenMed Annual brand Plans, channel strategies, Market access and portfolio management focused on pricing and Gross to Net (G2N) investments. MPR and Insight gathering for Risk and Ops. Emerging Markets (LATAM, MEA, APAC)
- Main Achievements: Successfully lead Galaxy project embedding, with Gross price uplift of 10% above plan and G2N Savings for 70 M for 2025 & 150M 26. RPI and Price architecture KPIs and Value Investment Index creation for agile LOC asset improvement.
Commercial Trade Channel Lead - Global
GSK
London
07.2023 - 02.2025
- Responsible for the partnering with LOCs for co-development and deployment of trade channel strategies and operational plans, including Customer segmentation and Engagement Models, Gross to Net (G2N) investments, execution of global pharmacy campaigns, Omnichannel and digital activities, capability framework and development, deploying global solutions and management monitoring of commercial activities. Emerging Markets & EU
- Main Achievements: Simplification and clear prioritization of LOC Commercial Trade Channel Operational plans to be an E2E comprehensive approach. Contributed to solutions improving team performance uplifting sales by 26M. Worked successfully in multicultural and diverse teams to update global guidance, enabled CTC operations in countries without, uplifting Sales by 11%. Launched a CTC Capability Framework for KAMs development.
Global CTC Deployment Manager
GSK
Singapore
05.2021 - 07.2023
- Responsible for management and development of digital Commercial trade channel global solutions to enhance country commercial capabilities. Deployment in LOCs, Project & Change Management, Process enhancement. Emerging Markets & EU
- Main Achievements: Second Iteration of data driven trade offer generator, unifying multiple products into “1 product, multiple configurations” asset 30% Budget reduction with 23M uplift in covered brands. Creation of specific BI Dashboards and Commercial KPIs (Pharmacy potential tower, Customer behavior). Development of novelty digital A.I. channel for pharmacies (www.gskassist.es, www.gskassist.pt) currently being main B2B agent.
Argentina CTC Head
GSK
Buenos Aires
04.2020 - 05.2021
- Responsible for Trade Teams and strategy management, both for Direct Clients (Wholesalers and HMOs) and Indirect Pharmacy Clients to continuously develop more agile ways of working. Fit for porpoise PSP reimplementation. Market Access & product launch collaborations.
- Main Achievements: Sustainable performance above Prescription Share upto +19% for Core brands. New General Commercial Policy, with a track record of zero findings. Development of a new digital A.I. channel for pharmacies (www.gskMas.com.ar) currently outperforming reps as #1 contributor to sales.
Argentina TradeMarketing & Sales Manager
GSK
Buenos Aires
02.2017 - 04.2020
- Responsible for strategy management for all Pharmacy Clients and related commercial activities to reverse brand switch and achieve sustained growth for established brands and assure new products placement. Collaborate with Marketing and Finance Partners on Commercial plans.
- Main Achievements: F2F and Remote Sales Force Team approval, deployment and development. Standard Operation Process creation. New Volume-Price Order Taking System and WoWs
Argentina Trade & Sales Project Manager
GSK
Buenos Aires
02.2015 - 06.2017
- Responsible for Area Key Projects Management. Planning and coordinating between departments and stakeholders. Change Management tracking and implementation. New Ways of working and KPIs
- Main Achievements: Successful Implementation of new CRM System (Veeva). Development of Pharmaceutical TradeMarketing initiative: Channel Brand Strategy, Benchmark Commercial conditions, Targeting Strategy and New Ways of working.
Argentina Brand Manager: Respiratory
GSK
05.2013 - 07.2015
- Portfolio Management: Relvar, Seretide, Ventolin, Flixotide, Alenys Promotional Activities, Forecasting, Brand Plans, new portfolio local implementation strategy. Collaborate with supporting areas including Supply for Demand planning.
- Main Achievements: Seretide double digit Sales growth, COPD Public Awareness Campaign. Cross company Copromotions (Phoenix-Elea). >90% Forecast accuracy. New Product Launch: Relvar Ellipta
Argentina Medical Sales Representative: Respiratory
GSK
Buenos Aires
02.2013 - 07.2013
- Promotion to Specialized Health Care professionals. Territory Management and targeting tools.
- Main Achievements: Experience Field Work. Obtain Positive Evolution Index for the territory.
Argentina Pharmaceutical Sales Analyst
GSK
06.2009 - 01.2013
- Responsible for Business Intelligence and KPI Reports. Sales Target forecasting. Strategic Analysis. Sales force Performance Rewards System. Budget Monitoring. Internal Audits. TradeMarketing support.
- Main Achievements: Design and creation of First Order Taking System and database. Design and creation GPS Pharmacy Tool.
Internship: Sales Pharmaceuticals
GSK
Buenos Aires
12.2008 - 05.2009
- Responsible to assist the department in Presentations, Analysis and Management of external Audits (IQVIA/CloseUp)
- Main Achievements: Creation and Upkeep of Clients and Regional Sales KPI Reports.
Semi Senior Trainer: IBM Contact Center
IBM
Buenos Aires
07.2005 - 07.2008
- Analysis and Reporting for Management. Training of CSRs Spanish/English. Update and redesign of Quality Process.
Quality Specialist: Tulsa Project - USA
IBM
Buenos Aires
07.2007 - 04.2008
- Remote Resource Control and Evaluation of all Client Service Accounts, reporting to Clients & Mgmt.
Account Owner: Intel ERS
IBM
11.2006 - 07.2007
- Account Supervisor. Responsible for all account procedures, and case audits. Agent Uptraining.
Bilingual Helpdesk Agent: Tulsa Project
IBM
Buenos Aires
07.2005 - 11.2006
- Employee Reimbursements & Accounts Payable, Inbound, Bilingual.
Education
MBA -
IAE Business School
Buenos Aires12-2027
Omnichannel Customer Engagement Programme -
Scala 365
Singapore01-2023
Digital Marketing Intensive Course -
Digital House
Buenos Aires01-2019
Medical Rep - Agente de Propaganda Medica Matriculado -
Favaloro University
Buenos Aires01-2011
Marketing -
UCES
Buenos Aires06-2006
Medicine -
Austral University
Buenos Aires01-2003
Basic Common Cycle for Medicine -
Buenos Aires University
Buenos Aires01-2002
High School Diploma -
Instituto San Juan El Precursor
Buenos Aires01-2001
Skills
- Business & Commercial Acumen: Proven ability to transform priorities and objectives into executional strategic plans for sales and marketing
- Net revenue management: Expertise in leading and in embedding pricing and G2N optimization at LOC level with clear outcomes
- Leading through Influence & Project Management: Skilled in coordinating multi-cultural and multi-departmental projects from conception to completion, focusing on change management for success
- Innovation through Data driven Tool development: Track record of novelty solutions for Business Intelligence and B2B engagement and embedding new transformative ways of working
International Exams
English CAE, 00-99-97, Cambridge University
Languages
Spanish
Native
Native
English
Advanced (C1)
C1
Systems
- BI (Power BI, QSense/Qview)
- CRM (Veeva, Salesforce)
- ERP (SAP, Clarify)
- Audits (IMS/IQVIA, CloseUp)
- Office 365 (Advanced Excel)
Timeline
Commercial Channel Lead - Emerging Markets
GSK
02.2025 - Current
Commercial Trade Channel Lead - Global
GSK
07.2023 - 02.2025
Global CTC Deployment Manager
GSK
05.2021 - 07.2023
Argentina CTC Head
GSK
04.2020 - 05.2021
Argentina TradeMarketing & Sales Manager
GSK
02.2017 - 04.2020
Argentina Trade & Sales Project Manager
GSK
02.2015 - 06.2017
Argentina Brand Manager: Respiratory
GSK
05.2013 - 07.2015
Argentina Medical Sales Representative: Respiratory
GSK
02.2013 - 07.2013
Argentina Pharmaceutical Sales Analyst
GSK
06.2009 - 01.2013
Internship: Sales Pharmaceuticals
GSK
12.2008 - 05.2009
Quality Specialist: Tulsa Project - USA
IBM
07.2007 - 04.2008
Account Owner: Intel ERS
IBM
11.2006 - 07.2007
Semi Senior Trainer: IBM Contact Center
IBM
07.2005 - 07.2008
Bilingual Helpdesk Agent: Tulsa Project
IBM
07.2005 - 11.2006
MBA -
IAE Business School
Omnichannel Customer Engagement Programme -
Scala 365
Digital Marketing Intensive Course -
Digital House
Medical Rep - Agente de Propaganda Medica Matriculado -
Favaloro University
Marketing -
UCES
Medicine -
Austral University
Basic Common Cycle for Medicine -
Buenos Aires University
High School Diploma -
Instituto San Juan El Precursor