Junior Crawford
Hammersmith,Hammersmith and Fulham
Summary
Results-oriented professional with 16 years of experience in the pharmaceutical industry, focusing on Commercial Operations and Strategy. Offering strong leadership and strategic vision with focus on team collaboration and problem-solving. Knowledgeable about driving project success through effective communication and adaptability. Ready to use and develop critical thinking, data driven decision-making, and stakeholder management skills in Commercial roles.
Overview
16
16
years of professional experience
11
11
years of post-secondary education
Work history
Growth Emerging Markets (GEM) Commercial Operations Senior Director
GSK
UK
02.2024 - 09.2025
- Culture Transformation: Instilled a new culture of impact and performance by mobilizing teams from a support mindset to strategic business partners.
- Business Performance Leadership: Co-created the vision, strategy, and regional priorities for GEM Commercial Leadership Team, providing valuable insights into market dynamics and future trends while challenging key assumptions to drive performance.
- Vaccines head secondment: Responsible to drive and support LOCs to deliver 260m business in 2025. Enhanced Shingrix sales forecast accuracy and investment choices, ensuring ambitious yet achievable targets.
Mexico Commercial Operations Director
GSK
Mexico
11.2020 - 01.2024
- Business Growth: Spearheaded a data-driven Go-To-Market strategy, optimizing commercial resources and prioritizing portfolios to position 7 brands as growth engines. Achieved consistent market share growth within six months of execution.
- Omnichannel Transformation: Led the successful deployment of omnichannel strategies for General Medicines and Shingrix, establishing Mexico as a leading country within Emerging Markets.
Latin America Business Intelligence Director
GSK
Brazil
06.2018 - 10.2020
- Regional BI Transformation: Developed and implemented strategic business intelligence frameworks to enhance decision-making processes across Latin America (16+ countries) and EM(40+ countries).
- Advanced Analytics: Conducted MMM studies and market research, enabling teams to optimize budget allocations and uncover high-impact channels.
Latin America Commercial Excellence Senior Manager
GSK
Brazil
01.2016 - 05.2018
- Led regional initiatives to enhance commercial strategies across Latin America.
- Developed key performance indicators to monitor effectiveness of commercial operations.
- Collaborated with cross-functional teams to streamline processes and optimise performance.
Global Veeva CRM Deployment Lead
GSK
Costa Rica
06.2015 - 12.2016
- Successfully deployed Veeva CRM across Latin America, impacting more than 1000+ sales representatives, driving adoption through effective change management and training plans.
- Managed training programmes for staff, enhancing user proficiency in Veeva CRM functionalities and best practices.
Central America and Caribbean Sales Force Effectiveness Manager
GSK
Costa Rica
10.2013 - 05.2015
- Led initiatives to streamline sales processes, resulting in enhanced operational efficiency and improved customer engagement.
- Developed and implemented sales force effectiveness strategies to enhance overall productivity across Central America and Caribbean regions.
Latin America CRM Analyst
GSK
Costa Rica
04.2009 - 09.2013
- Maintained CRM system to support regional commercial operations.
Education
Master of Business Administration (MBA) -
Escuela Europea de Negocios (EEN España)
01.2014 - 12.2016
Postgraduate Degree - Project Management
Universidad Latinoamericana de Ciencia y Tecnología (ULACIT)
San Jose, Costa Rica 01.2009 - 12.2011
Bachelor’s - Systems Engineering
Universidad Latinoamericana de Ciencia y Tecnología (ULACIT)
San Jose, Costa Rica 01.2005 - 12.2009
Skills
- Strategic Leadership: Expertise in developing and executing commercial strategies that align with organizational goals to drive performance and growth
- Business Intelligence and Analytics: Proficient in designing scalable BI solutions, advanced analytics, and visualization tools to enhance decision-making and organizational agility
- Change Management: Skilled in leading large-scale initiatives with structured change management plans to ensure seamless adoption and impactful outcomes
- People Development: Focused on empowering and mentoring teams to foster innovation, collaboration, and excellence
- Cross-Functional Collaboration: Strong ability to partner across departments (sales, marketing, finance, IT, HR, supply chain) to achieve organizational objectives
- Change facilitation
- Influential communication
Languages
Spanish
Native
English
Fluent
Portuguese
Advanced
References
- Andre Vivan da Silva, +44 7733 465964, Senior Vice President in Pharma
- Paulo Roberto, Dias, +1 (224) 676 8020, Global Marketing Analytics Lead in Pharma
- Orlando, Bodra, +55 21 99358 2613, Business Unit Senior lead in Pharma
Timeline
Growth Emerging Markets (GEM) Commercial Operations Senior Director
GSK
02.2024 - 09.2025
Mexico Commercial Operations Director
GSK
11.2020 - 01.2024
Latin America Business Intelligence Director
GSK
06.2018 - 10.2020
Latin America Commercial Excellence Senior Manager
GSK
01.2016 - 05.2018
Global Veeva CRM Deployment Lead
GSK
06.2015 - 12.2016
Master of Business Administration (MBA) -
Escuela Europea de Negocios (EEN España)
01.2014 - 12.2016
Central America and Caribbean Sales Force Effectiveness Manager
GSK
10.2013 - 05.2015
Latin America CRM Analyst
GSK
04.2009 - 09.2013
Postgraduate Degree - Project Management
Universidad Latinoamericana de Ciencia y Tecnología (ULACIT)
01.2009 - 12.2011
Bachelor’s - Systems Engineering
Universidad Latinoamericana de Ciencia y Tecnología (ULACIT)
01.2005 - 12.2009
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