Summary
Overview
Work history
Education
Skills
Affiliations
Accomplishments
Certification
Timeline
Generic
Tracy E H Machado

Tracy E H Machado

Bingley,United Kingdom

Summary

Strategic leader in healthcare insights with 30 years of experience across academia, consumer, and pharmaceutical market research. Proven expertise in qualitative analysis complemented by quantitative skills, resulting in sustained client growth. Effective team leader focused on driving results. Seeking to leverage skills as a Principal at Sequentis Health to boost revenue and enhance client satisfaction.

Overview

29
29
years of professional experience
1
1
Certification

Work history

Senior Director, Head of International Qualitative

Elma Research Ltd
Remote
05.2022 - Current
  • Promoted to Head of International Qualitative Research team in January 2023.
  • Managed diverse team of four and external consultants, establishing career pathways and training.
  • Cultivated strong client relationships, resulting in expanded client base and increased revenue.
  • Architected AI-enhanced analysis, reducing analysis time and boosting profit margins.
  • Established performance goals for staff, providing constructive feedback on milestone achievements.
  • Maintained positive customer relations by promptly addressing issues and implementing corrective actions.
  • Supported marketing content creation to improve company visibility.
  • Actively engaged in project setup, material design, moderation, and strategic insight generation.

Senior Director

Phoenix Marketing International now MarketCast
Remote
02.2015 - 05.2022
  • Promoted to Senior Director in December 2021.
  • Collaborated with high-performing team of Directors.
  • Managed qualitative projects from design to delivery of strategic insights.
  • Oversaw quantitative ATU studies from design to insight delivery for key clients.
  • Achieved revenue growth through effective project management.

Divisional Director

Kantar Health
Remote
04.2006 - 02.2015
  • Oversaw all facets of client design research, delivering quality insights and results.
  • Key account director generating £500k+ in revenue.
  • Formulated project objectives alongside proposals and deliverables frameworks.
  • Identified effective qualitative research methodologies tailored to client needs.
  • Spearheaded qualitative analysis processes to extract meaningful insights.
  • Moderated discussions to ensure clarity and focus.
  • Directed team efforts on developing comprehensive client deliverables.
  • Prepared proposals and cost estimations for new projects.
  • Facilitated monthly training workshops with junior team members to promote qualitative expertise. among colleagues.

Senior Research Executive

McCallum Layton
Leeds
08.2003 - 04.2006
  • Oversaw comprehensive studies (primarily qualitative) for diverse 'Blue Chip' retail, financial and medical clients including ASDA, Co-op, Iceland, Makro, GE Capital, Smiths Medical and Smith & Nephew.

Senior Research Executive

TNS
Epsom
02.2001 - 08.2003
  • Assisted directors in International quantitative and qualitative healthcare division by facilitating depth-interviewing, overseeing tracking of new indications, and managing awareness, trial, and usage studies.

Research Fellow

Department of Public Health, University of Aberdeen
Aberdeen
05.1997 - 02.2001
  • Performed evaluation of workforce availability, career plans, job satisfaction, and training needs among all dental practitioners in Scotland during 17-month contract at Department of Public Health, University of Aberdeen in collaboration with Postgraduate Centre.

Research Assistant

Grampian Health Board
Aberdeen
05.1996 - 05.1997
  • Performed evaluation of health and healthcare necessities for patients across 4 distinct practice populations in Grampian.

Education

Bachelor of Science - Mathematics for Business Analysis

Glasgow Caledonian University
Glasgow
1991 - 1996

Master of Literature - Social Marketing and the Design of a School Nursing Service

University of Aberdeen
Aberdeen
1997 - 1998

Postgraduate module - Quantitative methods

University of Aberdeen
Aberdeen
1999 - 1999

Postgraduate module - Philosophy of Social Science

University of Aberdeen
Aberdeen
1999 - 1999

Skills

  • Business development and account growth
  • Global study leadership
  • Proposal development and strategy
  • Therapeutic expertise in multiple areas
  • Team coaching and mentoring
  • Innovation in research methodologies
  • Thought leadership in training and speaking
  • Workforce empowerment
  • Executive decision-making

Affiliations

  • Yoga
  • Squad
  • Upcycling
  • PA / Cook / Cleaner / Taxi driver / Events manager / Teacher / Cool mum...etc.

Accomplishments

  • EphMRA Programme Committee Member & Convenor (2016-present)
  • Journal of Research Awards (JRA) Winner, EphMRA 2023
  • Speaker & convenor: EphMRA

Certification

  • Certified LEGO® Serious Play® Facilitator (2024)
  • Continuous professional education (Kantar Health, monthly workshops 2006-present)
  • Excellence in Communication, Presentation Skills (TNS, 2001-2002)

Timeline

Senior Director, Head of International Qualitative

Elma Research Ltd
05.2022 - Current

Senior Director

Phoenix Marketing International now MarketCast
02.2015 - 05.2022

Divisional Director

Kantar Health
04.2006 - 02.2015

Senior Research Executive

McCallum Layton
08.2003 - 04.2006

Senior Research Executive

TNS
02.2001 - 08.2003

Research Fellow

Department of Public Health, University of Aberdeen
05.1997 - 02.2001

Research Assistant

Grampian Health Board
05.1996 - 05.1997

Bachelor of Science - Mathematics for Business Analysis

Glasgow Caledonian University
1991 - 1996

Master of Literature - Social Marketing and the Design of a School Nursing Service

University of Aberdeen
1997 - 1998

Postgraduate module - Quantitative methods

University of Aberdeen
1999 - 1999

Postgraduate module - Philosophy of Social Science

University of Aberdeen
1999 - 1999

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Tracy E H Machado