Tony Stott
Marketer
London,UK
Summary
Dynamic and results-driven professional with expertise in brand strategy and positioning, campaign planning and execution across multiple channels including AV, OOH, digital, radio, and print. Demonstrates strong creative leadership and copywriting skills, coupled with a proven track record in agency management and cross-functional collaboration. Adept at leveraging audience insights for paid media optimisation and excelling in team leadership and mentoring. Skilled in customer and community engagement, product launches, and retail marketing with a keen eye for creative vision and content creation. Committed to driving impactful marketing initiatives that enhance brand presence and achieve business objectives.
Overview
18
18
years of professional experience
Work history
Head of Marketing – Global
Arendal Sound
Arendal, Norway
09.2024 - 09.2025
- Directed global marketing strategy for a direct-to-consumer speaker brand, owning creative, media, and campaign planning.
- Achieved 25% YoY sales growth during a challenging global downturn.
- Achieved significant audience growth and engagement through integrated multi-channel campaigns.
- Managed cross-channel paid media activity and reporting, ensuring insight-led optimisation and impact measurement.
- Overhauled website content and storytelling to align with brand purpose and audience engagement.
- Part of senior leadership team, providing marketing insight for strategic decision-making.
- Introduced AI-led efficiencies to streamline content and campaign execution.
- Line-managed and developed a multi-functional marketing team across Social, Digital Growth, and Operations.
- Took charge of crisis management during public relations issues, ensuring minimal damage to company reputation.
- Assessed customer feedback regularly, using insights gained for future strategy planning.
- Fostered strong relationships with key industry influencers, increasing brand visibility.
- Identified and executed opportunities with limited edition models generating additional PR coverage.
Head of Brand – Global
Cambridge Audio
London
11.2017 - 05.2024
- Defined and executed brand strategy and repositioning across all product categories.
- Spokesperson and keynote presenter at launches, PR events, and international trade shows.
- Owned creative development and copy for product pages, brand comms, and tone of voice management.
- Lead paid and earned media campaigns (AV, digital, print) to increase awareness and audience engagement.
- Initiated and produced Made by Music podcast and live events, strengthening community engagement.
- Oversaw creative and media budgets, ensuring accurate forecasting and agency performance management.
- Partnered with external creative/media agencies and collaborators, managing campaign delivery end-to-end.
- Reported into senior leadership, providing input for board-level brand and marketing updates.
- Held interim 18-month leadership position building out and running PR, digital, creative, and product marketing teams resulting in record annual sales during this period.
- Mentored and developed teams, fostering a culture of collaboration, creativity, and community-minded marketing.
Brand Development Supervisor
Panasonic UK
Bracknell, Berkshire
10.2007 - 04.2017
- Delivered live TV presentations on QVC for 10 years, fostering brand trust with mass audiences.
- Designed and led training academies for retail partners, achieving a 95% satisfaction rating.
- Managed regional brand development teams across UK and Ireland, providing professional training and merchandising solutions.
- Collaborated with external agencies to execute in-store promotions, maximising audience engagement.
- Facilitated training workshops with internal teams for brand message consistency.
Education
MiniMBA - Brand Management
MiniMBA
United Kingdom 04.2025 - 08.2025
WSET Advanced Certificate - Wine and Spirits
Wines & Spirits Education Trust
United KingdomWSET Ordinary Certificate - Wine and Spirits
Wine and Spirits Education trust
United Kingdom8 GCSEs - English Literature, English Language, Technical & Graphical Communication
Emmbrook School
WokinghamSkills
- Brand Strategy & Positioning
- Campaign Planning & Execution (AV, OOH, Digital, Radio, Print)
- Creative Leadership
- Copywriting
- Agency Management
- Cross-functional Collaboration
- Audience Insights
- Paid Media Optimization
- Team Leadership & Mentoring
- Customer & Community Engagement
- Product & Programme Launches
- Product Positioning
- Retail Marketing Knowledge
- Creative Vision
- Content Creation Expertise
Accomplishments
- Repositioned Cambridge Audio globally, elevating brand perception and engagement in a competitive market.
- Delivered best ever annual sales figures as interim Head of Marketing at Cambridge Audio
- Launched 20+ products across hi-fi, speakers, and headphones, driving strong audience connection and engagement.
- Produced and managed the Made by Music podcast, recognised by Spotify as one of 2023’s leading music content podcasts, blending cultural storytelling with audience engagement.
- Negotiated high-profile collaborations (Tim Burgess, DeLorean, Brian Eno), generating PR coverage and deepening community connections.
- 10 years as Panasonic guest expert on QVC, delivering £15m+ in sales while engaging audiences with live, dynamic presentations.
- Built community engagement initiatives in clubs and local groups, mentoring and inspiring teams and participants.
References
References available upon request.
Timeline
MiniMBA - Brand Management
MiniMBA
04.2025 - 08.2025
Head of Marketing – Global
Arendal Sound
09.2024 - 09.2025
Head of Brand – Global
Cambridge Audio
11.2017 - 05.2024
Brand Development Supervisor
Panasonic UK
10.2007 - 04.2017
WSET Advanced Certificate - Wine and Spirits
Wines & Spirits Education Trust
WSET Ordinary Certificate - Wine and Spirits
Wine and Spirits Education trust
8 GCSEs - English Literature, English Language, Technical & Graphical Communication
Emmbrook School