Summary
Overview
Work History
Education
Skills
Custom
Personal Information
Timeline
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Olu Oke

Olu Oke

Barnehurst

Summary

A seasoned marketing professional with expertise in strategic marketing planning, brand strategy & positioning, and go-to-market (GTM) strategy. Demonstrated proficiency in budget management & ROI analysis, demand generation, lead acquisition & nurturing. Adept at performance analytics & attribution, multichannel campaign strategy, email marketing (e.g., HubSpot, Mailchimp, Salesforce Marketing Cloud), paid media , content marketing strategy, SEO & SEM. Skilled in website management , social media strategy and marketing automation (e.g., Pardot, Marketo, ActiveCampaign). Committed to driving measurable results and enhancing brand presence through innovative marketing solutions.

Overview

14
14
years of professional experience
8056
8056
years of post-secondary education

Work History

Head of Marketing

ReveNet
London
11.2023 - 05.2025
  • Company Overview: Telecom SaaS
  • Spearhead development and implementation of global marketing strategy aligned with ReveNet's growth objectives, driving brand awareness, lead generation, and market expansion in Telecom sector.
  • Built and maintain strong, consistent brand identity for ReveNet that reflects its core values of Trust, Transparency, and Innovation across all marketing channels and communications.
  • Lead cross-functional go-to-market plans for new product launches and market entries, aligning closely with Sales, Product, and Executive teams to ensure cohesive execution.
  • Design and oversee high-impact, multi-channel marketing campaigns (digital, events, content, social media) to generate qualified leads, accelerate sales pipeline, and increase conversion rates.
  • Position ReveNet as industry authority in A2P monetization and SMS revenue assurance through strategic content-white papers, blogs, case studies, webinars, and keynotes at global events.
  • Manage and mentor growing team of marketers, fostering innovation, collaboration, and continuous learning to deliver exceptional results.
  • Drive ReveNet's presence at global industry events, managing end-to-end event strategy, content creation, and onsite engagement.
  • Work with Mobile Network Operators and strategic partners on co-marketing initiatives, enhancing brand visibility and product reach.
  • Telecom SaaS
  • Successfully launched ReveNet brand in global Telecom market, positioning it as trusted player in network monetization and revenue assurance.
  • Led marketing and go-to-market efforts that contributed to securing ReveNet's first customer, MalCel, within six months of launch.
  • Delivered successful presence at Mobile Monday (MOMO) South Africa event, generating high-quality leads, strategic partnerships, and positive brand exposure.

Marketing Director (Contract)

RIB SOFTWARE
London, England
04.2023 - 10.2023
  • Company Overview: Construction SaaS
  • Plan and execute strategic GTM plans for new and existing products in alignment with global marketing vision and business objectives.
  • Oversee end to end presales activities, including pitch creation, proposal submission and client presentation.
  • Develop thought leadership content to position offer with internal and external audiences.
  • Work alongside EMEA Sales leaders for marketing campaigns execution to ensure effective segmentation and targeting from inception to delivery.
  • Manage and execute entire creative process of advertising and Public Relations of organisation with agencies.
  • Manage all internal sign off processes for marketing campaigns with Sales leaders including compliance approval and legal.
  • Guide day-to-day activities of regional marketing team. Set, administer, and oversee regionally allocated marketing budget.
  • Work with global marketing team to ensure that branding guidelines are followed by marketing team for marketing materials.
  • Develop, manage and oversee paid-for advertising campaigns for regional inbound and outbound lead generation, with support of global centre of competence.
  • Develop and execute key marketing materials blogs, Webinar, videos, infographics, newsletters, events social media content.
  • Develop, manage, and oversee calendar of events, budget, webinars, conferences, and 3rd party events.
  • Construction SaaS
  • Achieved 20% increase in market penetration by developing and executing regional marketing strategies aligned with global objectives, enhancing brand visibility across diverse markets.
  • Led regional marketing team in crafting compelling client-centric product narratives, ensuring 100% consistency in messaging, and presentation, thereby boosting brand perception and customer engagement.
  • Managed paid advertising campaigns for regional lead generation, resulting in 30% increase in lead quality and quantity, driving revenue growth.

Global Partner Marketing Manager: Salesforce & Adobe (Contract)

ACCENTURE
London
06.2021 - 12.2022
  • Created and delivered EMEA regional marketing plan to support $700 million global Business group (Adobe and Salesforce).
  • Developed partner co-marketing strategies for Salesforce and Adobe to drive pipeline and revenue.
  • Planned GTM Marketing and communications strategies for Market Units in alignment with Salesforce and Adobe (B2B).
  • Managed marketing budget and resources for global event management, internal communications, social media strategy, content creation, thought leadership whitepapers, Survey, account-based marketing campaigns, client success stories, and digital strategy.
  • Collaborated with partners within Tech, financial services, insurance and other stakeholders on strategic marketing campaigns across Europe.
  • Led and delivered partner campaigns across Europe for key clients in Tech, financial service and insurance industries (AWS, Salesforce, Natwest, Aviva, etc).
  • Managed relationships with partners like Salesforce and Adobe to provide solutions.
  • Advocated for data-led approach, championing digital and CRM usage within Global Marketing Team.
  • Work closely with cross-functional teams (Marketing, Sales, Product, Executive Leadership) to ensure strategic initiatives align with business objectives and priorities.
  • Ensure performance and ROI are tracked, and support processes set up to effectively measure outcomes.
  • Communicate and educate sales team regarding new and planned marketing activities including global, regional, and local programs.
  • Established event/activities template to measure ROI globally.
  • Launched Reimagine Service Campaign globally with Amazon Web Services and Salesforce targeting insurance and financial organisations.
  • Recruited over 9% of European workforce as Social Media Advocates.
  • Contributed to Gallia, Nordics and UKI teams' ROI for Salesforce World Tour.

EMEA Team Lead, International Marketing

HYLAND SOFTWARE INC.
London, England
03.2020 - 05.2021
  • Own sales stakeholder marketing relationship with regional sales management team to ensure alignment between marketing and go to market sales strategies.
  • Lead creation and development of strategic programs and tactics in support of company's international sales efforts.
  • Design and manage marketing plan and budget in support of the region's sales goals and in collaboration with relevant industry and solution field marketing.
  • Lead efforts for business requirements of regions, including partner and competitor, sales priorities, optimal marketing mix, and key publications; work within marketing ecosystem to ensure that content and programs produced for global use fulfil those requirements.
  • Manage regional execution and run programs and events, including customer program activities, (e.g., event logistics, subject matter expertise, process management, education); track performance, monitor progress and measure results of marketing plan with regular pipeline inspection and budget forecasting.
  • Leverage core regional positioning and messaging for demand generation, brand recognition and sales enablement activities. Work with corporate and industry marketing teams to edit, optimize and approve content.
  • Manage and leverage local media relationships or agencies to drive awareness and positioning of company in partnership with corporate communications.
  • Seek efficiencies and alignment with other teams in marketing departments to support international markets and company's global approach, including sourcing local vendors to outsource marketing activities where appropriate.
  • Increased overall regional profit by 6% in first finance year to $210 million.
  • Established social media strategy that helped increase brand awareness in region by 7%.

Regional Marketing Manager (UK, Ireland, and Sub-Saharan Africa)

BENTLEY SYSTEMS LTD
London, England
02.2015 - 03.2020
  • Responsible for creation of the regional roadmap & Go-To-Market plan for region with contributions from Industry Directors and Sales.
  • Build and manage integrated marketing communication campaigns to create brand awareness and generate leads to drive regional revenue.
  • Develop and report on regional marketing activities: events/exhibitions, webinars, Digital, social media marketing- LinkedIn, Twitter, YouTube and Facebook, PPC, SEO- for brand awareness and business development.
  • Liaise with regional channel partners and other resellers to drive leads, revenue and brand awareness.
  • Curate marketing content for sales and digital marketing team as agreed with regional stakeholders and management of the local PR agency.
  • Management of budget and month end accruals for various regional accounts.
  • Represent Bentley as ambassador at events and other speaking engagements.
  • Support execution of webinars including local promotion and follow-up. Manage segmentation of target audience for effective ROI.
  • Use internal reports and competitors' activities to communicate marketing campaign results in timely manner to our leadership team and other stakeholders.
  • Experienced writing copy emails, event landing pages and CTAs including A/B tests.
  • Manage and coach other marketing executives in the region.
  • A great contributor to the incremental revenue growth by 6.5% YoY.
  • Led team of marketers that increased social engagement with users and prospects by 57% in 2018.
  • Reshaped and refined regional marketing strategy that resulted in increased revenue for 2017 & 18.

Marketing Manager UK & Ireland

MONEYGRAM INTERNATIONAL LTD.
London, England
04.2011 - 01.2015
  • Manage, implement and execute seasonal and integrated marketing campaigns across UK and Ireland from strategy to execution.
  • Plan and execute high profile thought-leadership events to build and develop business opportunities for target audiences.
  • Implement strategic new product launches across various markets in building brand affinity and association.
  • Draft and edit material for promotion, press releases, POSM, and internal communications.
  • Develop and create marketing materials through print, digital and content creation to support sales and retail teams.
  • Develop, execute and manage regional campaigns across EMEA to maximize regional growth and opportunities.
  • Events management, drafting of press releases and website content management.
  • Manage and evaluate innovative digital campaigns to attract new customers and keep existing ones.
  • Management of global sponsorship deal with International Cricket Council.
  • Active participation in regional campaigns in conjunction with regional marketing team to understand local culture for bespoke campaign.
  • Content management of website and other social platforms including media buying and agent relationship management.
  • Increase regional brand awareness by 7% in 2013/14.
  • Coordinate and launched joint European campaign in 2014 with Brussels Airlines.
  • Responsible for 13% YoY growth in revenue/transactions for key corridors in 2014.
  • Defined regional pricing strategy and secured strategic resellers.

Education

Certificate in Digital Leadership - Leadership

University of Reading
Reading

Certificate in Content Marketing - Marketing

Chartered Institute of Marketing (CIM)
London

Certificate in Public Relations - Public Relations

CIPR
London
10.2015

Certificate in Digital/Online Marketing - undefined

Direct Marketing Association

MA - Marketing Management

London Metropolitan University

Post-Graduate Diploma in Marketing - undefined

Chartered Institute of Marketing

Admitted as an Associate - undefined

Chartered Institute of Marketing

Diploma in Marketing - undefined

Chartered Institute of Marketing

Certificate in Marketing - undefined

Chartered Institute of Marketing

Chartered Marketer -

CIM

Skills

  • Strategic Marketing Planning
  • Brand Strategy & Positioning
  • Go-To-Market (GTM) Strategy
  • Budget Management & ROI Analysis
  • Demand Generation
  • Lead Acquisition & Nurturing
  • Conversion Rate Optimization (CRO)
  • Performance Analytics & Attribution
  • Multichannel Campaign Strategy
  • Email Marketing (eg, HubSpot, Mailchimp, Salesforce Marketing Cloud)
  • Paid Media & Social Media Strategy
  • Marketing Automation (eg, Pardot, Marketo, ActiveCampaign)

Custom

  • Meeting people
  • Teaching at my local church
  • Football
  • Travelling

Personal Information

Title: Chartered Marketer

Timeline

Head of Marketing

ReveNet
11.2023 - 05.2025

Marketing Director (Contract)

RIB SOFTWARE
04.2023 - 10.2023

Global Partner Marketing Manager: Salesforce & Adobe (Contract)

ACCENTURE
06.2021 - 12.2022

EMEA Team Lead, International Marketing

HYLAND SOFTWARE INC.
03.2020 - 05.2021

Regional Marketing Manager (UK, Ireland, and Sub-Saharan Africa)

BENTLEY SYSTEMS LTD
02.2015 - 03.2020

Marketing Manager UK & Ireland

MONEYGRAM INTERNATIONAL LTD.
04.2011 - 01.2015

Certificate in Digital/Online Marketing - undefined

Direct Marketing Association

MA - Marketing Management

London Metropolitan University

Post-Graduate Diploma in Marketing - undefined

Chartered Institute of Marketing

Admitted as an Associate - undefined

Chartered Institute of Marketing

Diploma in Marketing - undefined

Chartered Institute of Marketing

Certificate in Marketing - undefined

Chartered Institute of Marketing

Certificate in Digital Leadership - Leadership

University of Reading

Certificate in Content Marketing - Marketing

Chartered Institute of Marketing (CIM)

Certificate in Public Relations - Public Relations

CIPR

Chartered Marketer -

CIM

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