
Commercially driven partnership builder operating at the intersection of electronic music, culture, and live events. I specialise in turning market insight into revenue — identifying untapped territories, opening doors with key venues and promoters, and converting cold outreach into high-value, long-term deals.
Equally comfortable in strategy and execution: mapping global opportunities, negotiating partnerships, and delivering on the ground at clubs and festivals worldwide. Strong operator across Notion and Salesforce, with a track record of building structured pipelines and aligning editorial, creative, and commercial teams to move fast and close effectively.
Recognised for credible industry presence, sharp instincts, and the ability to navigate diverse cultural landscapes while representing brands with authority.
Spearheaded commercial growth and partnership strategy for Mixmag AE group, working remotely covering 6 different territories in Europe and the Americas, enhancing revenue generation and market expansion.