Marietta Fox
London,UK
Summary
Senior commercial supply, contracting and strategic partnerships leader with extensive experience across travel distribution, hospitality sourcing, B2B and B2B2C supply models, and travel fintech. Built and led multi-market contracting, purchasing, distribution and partnership functions across bedbanks, tour operators, hotel groups and payment ecosystems. Skilled across direct contracting, third-party supply, distributor partnerships and travel distribution technology, with a proven track record in global hotel chain negotiations, market expansion and strategic partnership development. Experienced in change management, organisational transformation and high-performing team leadership, with a strong focus on talent development, commercial turnaround and sustainable performance improvement. Strong commercial acumen, using revenue, margin, budget and market competitiveness insights to shape commercial planning, supplier strategy and trading performance.
Overview
20
20
years of professional experience
1
1
Certification
Work history
Senior Director, Strategic Partnerships
FinPay Netcorp
2023.09 - 2026.06
- Responsible for €1.3bn+ TTV budget
- Full direct accountability for the company’s tier-one, global client portfolio
- Lead strategic partnerships across travel, hospitality and financial technology, focused on distributors, hotel groups, DMCs, intermediaries and payment/settlement ecosystems.
- Build commercial propositions that help travel businesses improve supplier payment models, reduce operational friction and create incremental commercial value.
- Translate embedded finance, digital wallet and settlement solutions into supplier-facing value propositions, including cash-flow visibility, automation, reconciliation, reduced VCC costs, fraud mitigation and stronger supplier relationships.
- Engage senior stakeholders across commercial, finance, product, compliance and technology to move opportunities from concept through onboarding and operational execution.
Director of Contracting, Central Europe
WebBeds Europe
2018.04 - 2025.08
- Led multi-market commercial supply strategy across Central Europe, accountable for supplier portfolio performance, contracting execution, distribution growth and market competitiveness across B2B and B2B2C channels.
- Managed €300m+ buying plan, optimising supplier growth, competitiveness, margin delivery and regional budget performance.
- Outperformed FY25 regional budget by 22% and onboarded 450+ new hotel partners in FY25 while maintaining focus on profitable supply growth.
- Executed post-acquisition change management for JacTravel and DOTW integrations, aligning contracting and pricing strategy, resulting in 78% product growth and 30% profitability improvement.
- Recruited and led 22+ person team in managing acquisition and performance of 2,800+ hotels, achieving 15% increase in direct contract share in FY23 across independent hotels and chain connectivity.
- Owned sourcing, rate, allocation, override, connectivity and availability strategy; delivered MI, wins/losses analysis and regional performance reporting to SVP / executive stakeholders.
Regional Head of Contracting
JacTravel Group
2015.03 - 2018.03
- Secured second-highest override agreement in department history, negotiating exclusive commercial agreements, allocations, and destination marketing opportunities to maximise revenue potential.
- Grew revenue in Benelux by over 105% in one year and increased allocation inventory in France by over 60% in one year.
- Managed contracting strategy for 1,400+ hotels across assigned European markets, including global chains such as Accor, Hilton, IHG, Marriott and Starwood and high-value independent suppliers.
- Defined commercial product and distribution strategy to achieve KPIs, enhance supplier performance, and boost destination profitability.
- Coached and led team of 15+ team heads, contract managers, and product managers to enhance departmental capabilities and ensure strategic alignment.
Regional Purchasing Manager Europe
Totalstay Group
2014.03 - 2015.02
- Delivered regional growth of 178% and increased direct contract share from 45% to 65%.
- Developed and implemented contracting, pricing, and distribution strategy to meet product needs and margin goals.
- Achieved fastest promotion in department, leading 11 Contract Managers across European markets.
Contracts Manager, Resorts & Cities
Totalstay Group
2013.05 - 2014.03
- Signed the highest revenue override agreement in assigned destination and delivered target KPIs above budget by 45%.
- Identified commercial opportunities in agreements, pricing, and destination activity to enhance profit margin.
- Managed a portfolio of 200+ accounts, including independent hotels and high-revenue global brands.
Head of Apparel Buying
Galleria Conti / Matches Group
2008.07 - 2013.05
- Led buying and sales strategy for premium retail category, achieving annual sales target of over 120%.
- Analysed sales and margin performance against plan to enhance commercial decisions and optimise stock management.
European Key Accounts Manager, EMEA
Lastminute.com
2006.07 - 2008.06
- Managed European hotel chain accounts to enhance participation, ensure compliance, optimise merchandising, and boost campaign performance across points of sale.
- Improved contract compliance for assigned accounts by 50% and expanded merchandising/marketing opportunities by 25% YOY.
Education
Master of Arts - Applied English Linguistics
Moscow State Linguistic University
Skills
Commercial supply strategy and market share growth Sourcing strategy, profitability improvement and trading performance Direct contracting, third-party supply and distributor ecosystems B2B and B2B2C travel distribution models API, XML, channel manager and connectivity-led supply technology Global hotel chain and strategic supplier negotiations Margin, revenue and market competitiveness strategy Strategic partnerships, market expansion and commercial growth Embedded finance, wallets and supplier settlement models Change management and organisational transformation Team leadership, coaching and talent development Commercial turnaround and performance improvement MI, budget and trading insight interpretation Executive stakeholder management
Certification
Management & Leadership , Fundamentals Course ( 2015)
Languages
Spanish
Intermediate
Russian
Fluent
Affiliations
- Diverse Cultures , Animal charities, Psychology, World Foodie
References
References available upon request.
Timeline
Senior Director, Strategic Partnerships
FinPay Netcorp
2023.09 - 2026.06
Director of Contracting, Central Europe
WebBeds Europe
2018.04 - 2025.08
Regional Head of Contracting
JacTravel Group
2015.03 - 2018.03
Regional Purchasing Manager Europe
Totalstay Group
2014.03 - 2015.02
Contracts Manager, Resorts & Cities
Totalstay Group
2013.05 - 2014.03
Head of Apparel Buying
Galleria Conti / Matches Group
2008.07 - 2013.05
European Key Accounts Manager, EMEA
Lastminute.com
2006.07 - 2008.06
Master of Arts - Applied English Linguistics
Moscow State Linguistic University