Tinna Shabsogh
London,United Kingdom
Summary
Senior Paid Search Executive at Starcom, part of Publicis Groupe, managing and optimising campaigns for a global Swiss luxury watch account across 39 international markets for Google, and YouTube. Expertise in campaign optimisation, dashboard reporting, product launch execution, and cross-market stakeholder coordination within a large agency environment. Passionate about luxury marketing and consumer behaviour analysis to enhance brand engagement.
Overview
4
4
years of professional experience
1
1
Certification
Work history
Senior Paid Search Executive
Publicis Groupe
London, UK
2026.01 - 2026.05
- Manage and optimise Paid Search campaigns across a global account spanning 39 international markets
- Lead end-to-end execution of new product launches on Google platforms
- Coordinate with and oversee regional teams across China, Japan, and Korea to ensure alignment on campaign delivery and performance
- Launch and monitor Google Ads and YouTube campaigns across multiple international markets
- Create client-facing and internal reporting dashboards using Looker Studio to track campaign performance and business KPIs
- Analyse campaign data to identify optimisation opportunities and improve overall account performance
Paid Search Executive
Publicis Groupe
London, UK
2024.04 - 2025.12
- Supported the management and optimisation of Paid Search campaigns on Google Ads
- Assisted with campaign launches, performance monitoring, and budget pacing across international markets
- Built reporting dashboards and performance summaries using Looker Studio and Excel
- Worked closely with cross-functional and regional teams to ensure smooth campaign execution
Recruitment Consultant
EmergeTech
London
2023.09 - 2024.04
- Managed candidate sourcing and client communications across multiple recruitment processes
- Conducted candidate screening and coordinated interview processes
- Developed strong stakeholder management and communication skills within a fast-paced commercial environment
Marketing and PR Intern
YOOX Net-a-Porter
Dubai, UAE
2021.12 - 2021.12
- Worked alongside a team to provide PR packages for influencers
- Used online resources i.e. Salesforce
- Created end of month summary presentations for meetings
- Liaised with clients to adhere to their needs
Education
MLitt - Management
University of St Andrews
St Andrews, UK 09/2022 - 08/2023
BA - Politics
University of Sussex
Brighton, UK 09/2019 - 07/2022
Skills
- Google Ads
- YouTube Campaign Management
- Looker Studio
- Google Analytics
- Excel
- Paid Search Optimisation
- Performance Reporting
- Dashboard Creation
- Campaign Strategy
- International Market Coordination
- Data Analysis
Certification
- Google Ads Search Professional
- Search Ads 360 Certification Exam
Languages
English
Native
Arabic
Fluent
Additional information
- Experience working across international and multilingual markets
- Strong analytical and reporting capabilities
- Experienced in client-facing communication
Timeline
Senior Paid Search Executive
Publicis Groupe
2026.01 - 2026.05
Paid Search Executive
Publicis Groupe
2024.04 - 2025.12
Recruitment Consultant
EmergeTech
2023.09 - 2024.04
Marketing and PR Intern
YOOX Net-a-Porter
2021.12 - 2021.12
MLitt - Management
University of St Andrews
09/2022 - 08/2023
BA - Politics
University of Sussex
09/2019 - 07/2022