Manita Rughwani
New Barnet,London
Summary
Dynamic and results-driven professional with expertise in copywriting, digital marketing, and client communication. Proficient in Microsoft Office and Google AdWords, with a strong track record in managing PPC initiatives and campaigns to maximise ROI. Skilled in proofreading and leveraging machine learning and AI to enhance marketing strategies. Committed to driving business growth through innovative solutions and effective communication.
Overview
13
13
years of professional experience
1
1
Certification
Work history
Senior Paid Search Executive
Incubeta
London, United Kingdom
05.2025 - 08.2025
- Developed and executed paid search campaigns, enhancing ROI across Google Ads and Microsoft Ads accounts for Superdrug, Marks & Spencer, and Co-op East of England Funerals.
- Managed daily budgets for paid search campaigns to optimise returns on investment.
Paid Search Manager
Assembly Global
London, United Kingdom
11.2023 - 01.2024
- Assisted with Google Ads & Microsoft Ads marketing for the Ralph Lauren account.
- Learnt from experts in the marketing field on how to supervise junior members of the team.
- Optimised marketing strategy by analysing reports, website analytics, PPC initiatives and campaigns.
Senior Paid Search Executive
mSix&Partners
London, United Kingdom
07.2022 - 09.2023
- Worked on the Virgin Money, AON, Evri & VinylBox accounts across Google Ads & Microsoft Ads to optimise accounts, provide reporting, manage budgets and maintain optiscores.
- Appointed as the Google & Microsoft agency rep to share updates, betas and attend meetings with the platforms to obtain insights.
- Responsible for assessing KPI targets such as ROAS, CPA, CTR & conversions.
- Duties included keyword and ad copy builds, search query reports, creating media plans, leading training sessions and sending client communications.
Paid Search Account Executive
m/SIX
London, United Kingdom
01.2021 - 02.2022
- Assisted with PPC campaigns across several client verticals including banking (Virgin Money) and education (London Business School).
- Duties involved writing ad copy (led a multi-faceted project to refresh copies, ensuring they are relevant and optimised for conversions).
- I optimised campaigns, providing commentary on performance and sharing industry-wide updates across Google & Bing.
- I was involved in client meetings to discuss account changes and strategies.
- My role also enabled me to connect and network with colleagues from all departments & give internal presentations.
PPC Account Executive
Kushinda
London, United Kingdom
02.2018 - 09.2018
- Started as an Online Marketing Trainee which led to an Account Executive position.
- I managed clients within the gambling/online gaming fields with budgets ranging from £10,000 to £500,000 per month.
- I was responsible for writing ad copies and also assisting with managing the budgets per client.
- I ensured that we spent clients' monthly budgets to account for our commercial fees.
- In addition, I optimised our Google Ads campaigns by A/B testing, improving quality scores and using an in-house algorithm to assess metrics such as CPA, CPC and ROAS.
- To gain the relevant skills needed for this role, I passed Google exams and also learnt the relevant skills to use Bing Ads.
- I was present in meetings regarding my clients' performance, including face-to-face and Skype meetings with UK and international clients.
PR Intern
Freud Communications Limited
London, United Kingdom
09.2013 - 09.2013
- Prepared case studies for a national health campaign.
- Handled press cuttings and composed an extensive database of contacts.
- Maintained consistent brand voice and style across content.
Fashion Intern
Press of Primrose Hill
London, United Kingdom
08.2013 - 08.2013
- Assisted with street style photography for a charity event.
- Handled stock checks and managed general upkeep of the store (e.g steaming and labelling).
- Composed content for the store's social media platforms.
- Helped customers in store and gained experience handling high-end garments.
Work Experience
Nestlé UK- Corporate Affairs
Gatwick, United Kingdom
10.2012 - 11.2012
- Wrote press releases to announce Nestlé events.
- Wrote internal communications notices about forthcoming fundraising activities (published in internal newsletter).
- Shadowed the filming of Olympic athletes, Tom Daley and Peter Reed on a visit to Nestlé's HQ.
Education
English with Film - Arts & Humanities
King's College London, U. of London
London 09/2013 - 09/2017
Skills
- Copywriting
- Microsoft Office
- Digital marketing
- Google AdWords
- Microsoft Ads
- PPC initiatives and campaigns
- Proofreading
- Client communication
- ROI
- Machine learning and AI
Certification
- Google Ads Search Professional
- Google Ads Search Foundation Certificate
- Google Ads Shopping Certification
- Independent Practitioners for Advertising Foundation Certificate
Personal Information
Timeline
Senior Paid Search Executive
Incubeta
05.2025 - 08.2025
Paid Search Manager
Assembly Global
11.2023 - 01.2024
Senior Paid Search Executive
mSix&Partners
07.2022 - 09.2023
Paid Search Account Executive
m/SIX
01.2021 - 02.2022
PPC Account Executive
Kushinda
02.2018 - 09.2018
PR Intern
Freud Communications Limited
09.2013 - 09.2013
Fashion Intern
Press of Primrose Hill
08.2013 - 08.2013
Work Experience
Nestlé UK- Corporate Affairs
10.2012 - 11.2012
English with Film - Arts & Humanities
King's College London, U. of London
09/2013 - 09/2017
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