Solution-oriented and problem solver with 5 years of experience building and developing start-up business through marketing strategy. With diversified educational background and work experience across Asia, EU and Canada, I have a proven track record of enhancing team performance, increasing marketing growth, and assisting product development. Highly skilled in communication, collaboration, content marketing , digital ads and social media management.
Hi, I’m
Ting Chiu
London,UK
Summary
Overview
6
years of professional experience
6
years of post-secondary education
Work history
TripMomentTaipei, Taiwan
Marketing director
2022.11 - Current (3 education.years_Label & 7 education.months_Label)
Job overview
- Analysed past data and industry trends to inform marketing strategy that identified target consumers and built awareness.
- Brainstormed ideas to consistently meet and exceed campaign goals, cultivating trusting rapport with overseas clients.
- Optimized the process and delegated tasks effectively with ongoing mentorship to a team of 7, resulting in a 30% surge in content production while maintaining consistent quality.
- Fostered social media growth with trending and engaging campaigns, achieving a remarkable 80% monthly growth in both impressions and reach for Reels, elevating it to a key revenue driver.
HealthBuy : Lineage networks TechnologyTaipei, Taiwan
Digital Marketing Lead , Marketing Specialist
2020.02 - 2022.09 (2 education.years_Label & 7 education.months_Label)
Job overview
- Spearheaded a content marketing campaign to reach the potential customers and bring brand awareness, resulted in 1.24% page CTR, over 5000% website traffic increase and 400% monthly growth after the campaign.
- Reaching over 180K download in a year by conducted a market analysis and strategy to localize the product - health care application from the US into Taiwan market.
- Masterminded a multi-channel digital marketing campaign across Meta, Google Ads, and KOLs, slashing cost-per-install (CPI) by 60 - exceeding industry benchmarks by 50-80%.
- Led the conception, research, planning, and successful launch of a new e-commerce platform, resulting in a new revenue source during the pandemic within 2.5 months.
Winly Production Service Taipei, Taiwan
International Business Representative
2016.10 - 2018.04 (1 education.year_Label & 6 education.months_Label)
Job overview
- Streamlined import/export processes, boosting purchase efficiency and reducing logistics costs by 15%.
- Implemented a new brand agency management system and research, resulting in 2 new brands collaboration, while maintaining at least 5 agent brands simultaneously.
- Spearheaded the 2017 Taipei Universiade project, effectively leading a team of technicians, sales, and foreign engineers to communicate and collaborate on time and within budget.
Education
Royal Holloway, University of London London, UK
MSc from Entrepreneurship & Innovation
2018.09 - 2019.12 (1 education.year_Label & 3 education.months_Label)
University overview
- Graduated with Distinction, awarded Principle's Master scholarship
- Relevant Modules: Venture creation and planning, Entrepreneurial marketing, Innovation, Service marketing, Consultancy, Small and family business management
Fu Jen Catholic UniversityTaipei, Taiwan
Bachelor of Arts from Chinese Literature, Minor in Finance and International Business
2011.09 - 2016.06 (4 education.years_Label & 9 education.months_Label)
University overview
- GPA 3.61
- Exchange : Universität Regensburg, Germany, Faculty of Business（09/2015-06/2016)
Skills
- Coaching & Mentoring
- Business Insights
- Communication
- Strong Problem-Solving
- Attention to Detail
- International Marketing
- Data Manipulation
- Multi-tasker
- Marketing Analytics
- Digital Marketing
- Presentations
- Partnership Building
Languages
Chinese (Mandarin)
Native
English
Fluent
German
Upper intermediate (B2)
Japanese
Intermediate
Timeline
Marketing director
TripMoment
2022.11 - Current (3 education.years_Label & 7 education.months_Label)
Digital Marketing Lead , Marketing Specialist
HealthBuy : Lineage networks Technology
2020.02 - 2022.09 (2 education.years_Label & 7 education.months_Label)
Royal Holloway, University of London
MSc from Entrepreneurship & Innovation
2018.09 - 2019.12 (1 education.year_Label & 3 education.months_Label)
International Business Representative
Winly Production Service
2016.10 - 2018.04 (1 education.year_Label & 6 education.months_Label)
Fu Jen Catholic University
Bachelor of Arts from Chinese Literature, Minor in Finance and International Business
2011.09 - 2016.06 (4 education.years_Label & 9 education.months_Label)