Rogelio Gonzaga Garcia Jr.
Sta. Rosa
Overview
37
37
years of professional experience
Work History
Marketing Director
SOUTHMED PHARMA CORPORATION
01.2009 - 06.2020
- Responsible for creating and developing core messages of all company products.
- Conceptualizing product literatures including clinical data to be utilized in each promo materials, promotional concepts, tagline development for each product; design, concept and layout of product banners.
- Formulates and implement marketing programs for the company through the help of Southmed sales force to propel prescription generation.
- Scouts and research potential new products to be included in company’s pipeline.
- Also takes care of other monthly promotional giveaways for the sales force for their visits to target MDs.
- Responsible for initiating clinical trials for company products to establish credibility of the product among medical practitioners.
- Coordinate with target top rated experts to speak for probiotic product of the company.
- Coordinate with officers of national and local medical societies for convention activities.
- A multitasking Manager entrusted to handle four different departments namely; Marketing; Training and Human Resource. Also initiated two clinical researches for selected products of the company that are considered first in the Philippines.
Training Manager
SOUTHMED PHARMA CORPORATION
01.2009 - 06.2020
- Develops all necessary products modules to be used during trainings.
- Conducts actual training workshops via zoom cloud meeting app.
- Conducts role plays to promote company products among target doctors.
- Conducts selling skills workshops to enhance salesforce capabilities.
- Assists the sales team in their territorial action planning.
Human Resource Manager
SOUTHMED PHARMA CORPORATION
01.2009 - 06.2020
- Ensures adherence of all employees to company policies and procedures.
- Conducts recruitment process in accordance with the needs of the company regardless of age sex, religion and sexual orientation.
- Conducts annual performance evaluation of all employees for merit increase.
- Implements disciplinary actions to employees with company policy violations.
- Proposes to the General Manager career improvement workshops for rank and file employees and Managers.
Sales and Marketing Consultant
ICARE VENTURES INC.
06.2021 - Current
- Primarily responsible for the overall sales and marketing operation.
- Formulating and roll-out of marketing programs for certain products.
- Occasionally conducts product training to the sales team for new products handled by the company.
- Also ensures scheduled field visits among sales representatives to ensure proper execution of product promotion and delivery of key messages to the medical profession.
Business Unit Director
HEALTHTEC PHARMA DISTRIBUTOR
06.2020 - 04.2021
- Responsible for the overall sales and marketing operations.
- Also handled product and selling skills enhancement trainings for medical representatives of the company.
- Overlooking overall sales and admin operations via weekly review of sales and collection performance of all medical representatives.
- Makes necessary action plans based on the status of each territory to address declining performance.
- Conducts monthly business review one on one with each medical representative to assess their progress.
- Makes recommendations concerning the performance each salesforce members vis-à-vis company standards.
- Conducts field works with sales force members within Luzon areas.
- Reports directly to the General Manager on a weekly basis regarding company operations.
National Sales Manager
SOUTHMED PHARMA CORPORATION
01.2014 - 12.2015
- Ensure that Sales exceeds OPEX at all times via careful planning and execution of company initiated as well as territory initiated programs.
- Overlooks and aligns the job executions of Middle Managers in their respective teams and align these approaches to the priorities and objectives of the company.
- Ensure achievement of monthly sales forecasts and sales targets.
- Develops people via leadership by example as well as through giving special assignments and regular coaching to prepare them to take positions of higher responsibility.
- Conducts regular fieldworks with Middle Managers and sales representatives.
- Consistent achievement of sales plan for major product Retasul for the last 5 years.
- Achievement of sales plan for major product Cefotaxime (Tergen) for the years 2013, 2014 and 2015.
Sales Specialist
ELI LILLY PHILS. INC.
08.1996 - 09.2008
- Responsible for maximizing sales and growth of Lilly products via demand creation in my assigned territory.
- Providing value added services to the doctors and patients thru free fasting blood sugar testings and Diabetes lay fora.
- Also conducted patient care programs for mentally incapacitated patients.
- Among the products handled were; Humulin, Humalog, Cialis, Byetta, Zyprexa, Prozac and Evista.
Professional Medical Representative
MERCK, SHARP & DOHME (MSD) PHILS.
Iloilo City, Western Visayas
08.1995 - 02.1996
- Assigned to create demand and maximize sales of MSD products in my area of assignment.
- Responsible also for coordinating local symposia concerning new products, and monitoring progress of sales and growth of all assigned products.
Professional Service Representative
LEDERLE PHILS, INC.
01.1994 - 05.1995
- Responsible for achieving sales goals and required growths set by the company.
- Conducting and organizing scientific meetings necessary for demand creation.
- Now under Wyeth Phils.
Professional Medical Representative
KALI DUPHAR
03.1991 - 12.1993
- Tasked with maximizing sales of Kali-Duphar products via demand creation in my area of assignment.
- Communicating the latest medical information whenever available to the medical practitioners.
- Organizing and conducting scientific meeting.
- Now Solvay Philippines.
Professional Service Representative
Pascual Laboratories, Inc.
09.1989 - 03.1991
- Responsible for maximizing sales of Pascual products via demand creation in my area of assignment.
- Communicating the latest medical information whenever available to the medical practitioners.
- Organizing and conducting scientific meetings necessary to enhance exposure of existing products as well as new ones.
Account Executive
Abenson, Inc.
06.1989 - 09.1989
- Responsible for sales and management of corporate accounts with regards to their office equipments, computers, furniture and fixture needs as well as household appliances for their employees.
Education
Bachelor of Arts - Accountancy
Polytechnic University of the Philippines
Sta. Mesa, Manila01.1989
CALOOCAN HIGH SCHOOL
Caloocan City01.1985
CALOOCAN ELEMENTARY SCHOOL
Caloocan City01.1981
Skills
- Training development and performance evaluation
- Negotiation and problem-solving skills
- Strategic planning and time management
- Effective communication and active listening
- Product knowledge and sales reporting
- Field sales visits and client interaction
- Customer relationship management and market analysis
- Employee training
- Performance evaluation
- Sales forecasting
- Coaching and mentoring
- Market analysis
- Product knowledge
- Learning management
- Communication skills
- Presentation skills
Custom Section
- 08garcia.john@gmail.com
- John2_garcia@yahoo.com
Languages
English
Intermediate
B1
Accomplishments
- Successfully created and developed training modules for both newly hired and seasoned medical sales representatives for previous organizations like Southmed Pharma Corporation and others.
- Managed to grow overall sales of selected product portfolio of Southmed Pharma Corporation by several folds via close monitoring progress of salesforce effectiveness execution.
- Able to get endorsements of top level speakers for my then handled Probiotic brand Gastro Aide.
Awards
- 1997
- QUOTA BUSTER AWARDEE
- TWELVE IN TEN AWARDEE
- 1998
- CECLOR QUOTA BUSTER AWARDEE
- KELEX QUOTA BUSTER AWARDEE
- MAJOR CONTRIBUTOR TO THE WINNING DISTRICT OF THE YEAR 1997
- 1999
- CELOR QUOTA BUSTER AWARDEE
- KEFLEX QUOTA BUSTER AWARDEE
- ILOSONE QUOTA BUSTER AWARDEE
- 2001
- 2003
- HUMULIN QUOTA BUSTER AWARDEE
- DELEGATE TO CIALIS PRODUCT ADVISORY GROUP
- 2004
- DELEGATE TO EVISTA PRODUCT ADVISORY GROUP
- CIALIS QUOTA BUSTER
- 2006
- DELEGATE TO DIABETES PRODUCT ADVISORY GROUP
- CIALIS BEST DETAILER
- 2007, HUMALOG QUOTA BUSTER
References
- DR. ROMAN C. SY-QUI, Chairman Of The Board, CALAMBA DOCTORS HOSPITAL
- DR. LEA V. UMIL, Chair, Ethics Committee, UPH-Dr. Jose Tamayo Medical University and Medical Center, 09193095943
- DR. JAIME CLANOR, Family Physician, Clanor Med. Clinic, Rizal Blvd, Tagapo, Laguna
Personal Information
- Age: 53
- Height: 5'6''
- Citizenship: Filipino
- Place of birth: Caloocan City
Timeline
Sales and Marketing Consultant
ICARE VENTURES INC.
06.2021 - Current
Business Unit Director
HEALTHTEC PHARMA DISTRIBUTOR
06.2020 - 04.2021
National Sales Manager
SOUTHMED PHARMA CORPORATION
01.2014 - 12.2015
Marketing Director
SOUTHMED PHARMA CORPORATION
01.2009 - 06.2020
Training Manager
SOUTHMED PHARMA CORPORATION
01.2009 - 06.2020
Human Resource Manager
SOUTHMED PHARMA CORPORATION
01.2009 - 06.2020
Sales Specialist
ELI LILLY PHILS. INC.
08.1996 - 09.2008
Professional Medical Representative
MERCK, SHARP & DOHME (MSD) PHILS.
08.1995 - 02.1996
Professional Service Representative
LEDERLE PHILS, INC.
01.1994 - 05.1995
Professional Medical Representative
KALI DUPHAR
03.1991 - 12.1993
Professional Service Representative
Pascual Laboratories, Inc.
09.1989 - 03.1991
Account Executive
Abenson, Inc.
06.1989 - 09.1989
Bachelor of Arts - Accountancy
Polytechnic University of the Philippines
CALOOCAN HIGH SCHOOL
CALOOCAN ELEMENTARY SCHOOL