Summary
Overview
Work history
Education
Skills
Websites
Accomplishments
Custom
Timeline
Generic

Tom Nurse

Leicester

Summary

Results-driven Head of Marketing & Communications excelling in crafting compelling narratives and driving brand growth. Transformed underperforming campaigns into standout successes, boosting engagement and brand loyalty. Skilled in cross-functional team leadership, delivering innovative strategies that elevate market presence and achieve tangible business outcomes.

Overview

9
9
years of professional experience
4
4
years of post-secondary education

Work history

Head Of Marketing & Communications

Bastian PLC
Leicestershire
10.2021 - Current
  • Responsible for the marketing and communications function for multiple brands within the group.
  • Manage and develop the in-house marketing department, with leadership experience in a start-up SME environment.
  • Spearheaded a full rebrand and relaunch of a company within the group.
  • Formulated data-driven strategies to refine marketing messaging and target audiences.
  • Developed detailed communication strategies to support business direction.
  • Commercially focused - ensuring marketing activity aligns with the requirements of the business.
  • Comfortable with reporting and presenting data to senior stakeholders.

Head Of PR & Communications

Boiler Guide
Market Harborough
09.2020 - 10.2021
  • Developed numerous contacts and forged professional relationships with journalists and the media
  • Achieved consistent national press coverage and high-value backlinks for the brand
  • Responsible for overall Digital PR and communications strategy, including ideation and delivery for B2B and B2C
  • Responsible for creating, developing and implementing high-performing content across web, email, print, press release

Senior Marketing Manager

Range Marketing
Leicester
12.2016 - 10.2020
  • Developed growth strategies and roadmaps for multiple agency clients
  • Management of paid media, organic social, SEO, email marketing, affiliates and partnerships
  • Recruited and mentored a team of high-performing marketing professionals

Education

Bachelor of Arts - History

De Montfort University
Leicester
01.2009 - 01.2012

Master of Arts - Journalism

De Montfort University
01.2012 - 01.2013

Skills

  • Digital Marketing
  • SEO
  • SEM
  • GA4
  • Lead Generation
  • PPC
  • Semrush
  • Ahrefs
  • Wordpress
  • Meta
  • Strategic Planning
  • Execution
  • Brand Management
  • Market Research
  • Analysis
  • Team Leadership
  • Development
  • Budget Management
  • Creative Direction
  • Innovation
  • Partnership Management
  • Stakeholder Management
  • Social Media
  • Content Marketing
  • CRM
  • Customer Relationship Management
  • Marketing Automation
  • Brand Storytelling

Accomplishments

  • Implemented a data-driven approach to marketing analysis and strategy which reduced costs by 56% while increasing market reach.
  • Spearheaded a digital transformation project transitioning the company from predominantly traditional marketing activities into a digital-focused approach, resulting in improved KPIs throughout the business.
  • Successfully achieved a return on advertising spend of 1358% within two years through strategic budget management and cost optimization.
  • Led a team that boosted lead generation by 40% through effective multi-channel marketing campaigns.
  • Managed a team of 8 high performing marketing professionals, fostering a collaborative environment with a focus on personal development.

Custom

  • Fitness and Wellbeing - Completed the London Marathon in 2024
  • Music - I have been an active musician and band member for over 20 years.
  • Literature - An avid reader and lover of books.

Timeline

Head Of Marketing & Communications

Bastian PLC
10.2021 - Current

Head Of PR & Communications

Boiler Guide
09.2020 - 10.2021

Senior Marketing Manager

Range Marketing
12.2016 - 10.2020

Master of Arts - Journalism

De Montfort University
01.2012 - 01.2013

Bachelor of Arts - History

De Montfort University
01.2009 - 01.2012
Tom Nurse