Isabella Davanzo
London,UK
Summary
Results-driven Head of Marketing & Communications excelling in crafting compelling narratives and driving brand growth. Transformed underperforming campaigns into standout successes, boosting engagement and brand loyalty.
Dynamic and results-driven, with expertise in digital marketing, brand development, and content creation. Adept at crafting compelling product descriptions, managing advertising campaigns, and executing strategic public relations initiatives. Skilled in multilingual communication, customer profiling, and market research to engage diverse audiences effectively. Proficient in social media management, event coordination, and crisis management with a proven ability to deliver impactful storytelling across platforms. Committed to leveraging data analysis and strategic thinking to drive business growth and enhance brand visibility. Skilled in cross-functional team leadership, delivering innovative strategies that elevate market presence and achieve tangible business outcomes.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
Work History
Head of marketing & communications
BE RECRUITED
London, United Kingdom
11.2024 - Current
- Wrote all internal and external communications memos
- Devised marketing strategies to improve brand recognition.
- Coordinated email marketing campaigns to generate leads.
- Increased programme awareness with targeted marketing strategies.
- Developed marketing strategies to increase brand visibility.
- Collaborated on marketing campaigns, improved public perception.
- Increased brand visibility with targeted marketing strategies.
- Directed marketing strategies to enhance brand visibility.
- Developed compelling content, improving brand image.
- Strengthened customer relationships via effective CRM systems management.
Chief marketing officer
BE Lifestyle
Lagos, West Africa
03.2021 - 03.2024
- Consulting & events management (Africa- Italy)
- Event planning, PR & marketing for restaurants & beach clubs
- Places worked with: The Harvest Restaurant Lagos, Keddi's Grill Lagos, La Taverna Lagos, Noir Lagos, Colombia Night Club Lagos, Victoria Lounge Lagos, Moist Beach Club Lagos, Breeze Beach Club Lagos, Shaka Cocktail BAR Loano, Beach Bar Mistral Loano, Il Portichetto Restaurant Loano
- Orchestrated successful product launches that strengthened market position.
- Developed strategic marketing plans for brand growth.
- Directed content creation strategy, engaging target audience.
- Boosted customer retention through relationship management tactics.
- Spearheaded rebranding initiatives to revitalise corporate image.
- Achieved higher conversion rates by implementing performance metrics.
- Improved brand awareness with targeted social media campaigns.
- Consulting & events management (Africa- Italy)
- Streamlined internal communication processes for improved efficiency.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
Founder
SIZA Consulting
Lagos, west africa
09.2018 - 12.2020
- Company Overview: web design, communications and digital marketing agency (Lagos)
- Created company, hired & trained digital marketing professionals
- Handled comms and digital marketing for companies in different sectors (hospitality, restaurants, beach clubs, software sales, banking, oil & gas, real estate, fashion and more)
- Web site design, online marketing campaigns, content creation, CRM
- Web design & digital marketing agency (Lagos)
- Content creation, written, photography, video
- Sourced talent globally to diversify employee skillset and experience base.
- Built a robust online presence via digital marketing initiatives, increased brand visibility drastically.
- Developed business strategy by conducting comprehensive market research.
- Delivered exceptional results under pressure during peak business periods.
- Made strategic decisions to guide company's growth and expansion.
- Delivered active customer insights that helped 20 clients to drive marketing campaigns that consistently exceeded ROI targets by an average of 22%.
Marketing manager
NOIR Restaurant
Lagos
11.2017 - 08.2018
- Created and managed all social media accounts & website, all written communications and weekly email letter
- Organized the launch (soft opening and grand opening) and all the marketing
- Managed customer relationship and oversaw bookings and restaurant service
- Conducted market research, identifying emerging trends and opportunities.
- Delegated tasks effectively, ensuring productivity within the team.
- Administered budget planning, guaranteeing cost-effective operations in the department.
- Implemented SEO practices for improved website visibility.
- Led team to drive customer engagement and loyalty.
Content Creator and Writer
La Web Compagnie/Easy Booking Group South of Franc
Villefranche-sur-Mer
02.2017 - 08.2017
- Social media marketing and content creation in French and English for the company's clients which included restaurants, shops, hotels, boat and car booking websites, in Villefranche-sur-Mer
- PR and approaching new clients for online strategy services
- Creating and executing marketing campaigns, website design, e-reputation management, online reviews
- Developed engaging online content for improved customer interaction.
- Coordinated collaborative projects in a timely manner for improved cross-departmental cooperation.
- Increased brand visibility by developing and implementing strategic social media campaigns.
- Produced regular reports on social media performance to inform future strategies.
- Managed crises effectively, mitigating damage to brand reputation online.
- Cultivated a strong community online through consistent, meaningful dialogue with followers.
- Handling bookings for Easy Car, Easy Berth, Easy Boat (Easy Booking Group) creating tailor made proposals and packages for clients (boat parties, proposals, weddings, birthdays etc) collecting payments and managing bookings of vessels
Marketing and General Manager
Entourage Management Group
Lagos
01.2015 - 12.2016
- Co-Managing the group's many restaurant outlets.
- Oversaw all aspects of daily operations, ensuring smooth running of the organisation.
- In charge of full event calendar at the venues and coordinating all media and brand partnerships
- Improved staff retention with robust HR policies and procedures.
- Hired digital marketing team and ensured on-brand content creation for each restaurant
- Built high-performing teams to achieve organisational objectives.
- Managed key stakeholder relationships for smoother project completion.
- Fostered a high-performance culture, resulting in increased productivity.
- Daily Social Media Marketing for the venues and all events held therein
Brand ambassador
ASMALLWORLD
Monte Carlo, France
01.2014 - 03.2014
- Whilst being a bachelor student for marketing and communications at the International University of Monaco I Created the first « Social/Networking Event » for the International social network ASMALLWORLD in Monaco (at Mozza Restaurant, MC)
- Executed various marketing initiatives as per corporate direction; led to consistent branding across different platforms.
- Harnessed social media platforms for broader reach of brand messages.
- Maintained an upbeat attitude whilst promoting the brand, creating a positive impression on potential customers.
- Assisted in organising promotional events to boost brand recognition.
- Boosted customer engagement by implementing interactive marketing strategies.
- In charge of selecting and negotiating with the venue
- Charged with the communication and marketing of the event and welcoming the guests as the host
Education
Bachelor - Marketing & Communication
IUM International University of Monaco
Monaco 09.2012 - 04.2015
A-Levels - English Literature, Art, Economics, French, Business Studies
British International School
Lagos, Nigeria 09.2008 - 07.2010
IGCSE -
BIS British International School
Lagos 09.2007 - 09.2008
Skills
- Proofreading Expertise
- Digital marketing
- Brand development
- Market research
- Storytelling techniques
- Writing for diverse audiences
- Copy editing, Copywriting
- Content creation
- Public relations
- Social media management
- Customer profiling
- Data analysis
- Event coordination
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REFERENCES
Available upon request
Personal Information
- Date of birth: 03/30/93
- Nationality: Italian Dutch
Languages
English
Proficient (C2)
Italian
Advanced (C1)
French
Upper intermediate (B2)
Timeline
Head of marketing & communications
BE RECRUITED
11.2024 - Current
Chief marketing officer
BE Lifestyle
03.2021 - 03.2024
Founder
SIZA Consulting
09.2018 - 12.2020
Marketing manager
NOIR Restaurant
11.2017 - 08.2018
Content Creator and Writer
La Web Compagnie/Easy Booking Group South of Franc
02.2017 - 08.2017
Marketing and General Manager
Entourage Management Group
01.2015 - 12.2016
Brand ambassador
ASMALLWORLD
01.2014 - 03.2014
Bachelor - Marketing & Communication
IUM International University of Monaco
09.2012 - 04.2015
A-Levels - English Literature, Art, Economics, French, Business Studies
British International School
09.2008 - 07.2010
IGCSE -
BIS British International School
09.2007 - 09.2008
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