Thomas Kirkbright
Leeds,West Yorkshire
Summary
Hello, my name is Thomas. I am a 27-year-old Europe Marketing Manager with almost five years experience in creating social campaigns and establishing strong influencer relationships and campaigns into the UK and wider EU markets. My job to date has entailed organising a team and communicating with a wide array of talent/brands across multiple different markets in a highly fast-paced environment.
In these past years I have built some truly amazing memories with iFIT, and I have been able to develop from a UK community manager into a EU Marketing and Influencer Manager establishing skills in communication, planning and networking. I am now keen to transition into another role that allows my passions to thrive and to develop my career further. My passion for conversation and relationship-building drives my desire to help improve clients and individuals in their personal journey toward their own goals. I would be delighted to be considered for this role as it aligns strongly with my values of working toward something that truly makes a difference for individuals and I'm actually a former customer! I am confident this comes at the perfect time in my career where I am seeking to grow with a company for many years to come for the betterment of both company and employee in our aspirations. Thank you!
Overview
7
7
years of professional experience
Work history
EU Social Media & Influencer Manager
iFIT Health & Fitness
Wakefield, West Yorkshire
2021.10 - Current
- Create and curate engaging, relevant, and culturally appropriate content for various social platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.).
- Analyze performance metrics (engagement, reach, clicks, conversions) to evaluate success of campaigns and initiatives.
- Use data to refine strategies, improve future campaigns, and recommend adjustments based on regional audience behaviours.
- Identify and craft relationships with influencers, brand ambassadors, and other external partners across different European countries.
- Draft agreements, sign talent, ship product, organise content output, track performance and arrange invoicing payments.
- Generate financial reports to submit monthly at director meetings.
- Promoted from UK community Manager to UK Social Media Manager in Year 1
- Promoted from UK Social Media Manager to EU Social Media Manager in Year 2
- Promoted from EU Social Media Manager to EU Social Media Manager and EU Influencer Co-ordinator in Year 3
- In the 2 Years helming the UK scheme - Revenue grew from £0 to £550K in Year 1, and in Year 2 this grew 100% hitting the £1 million mark in revenue with a very limited budget in both FY and heavy reliance on gifting and small sums of cash.
- FR grew in Year 1 from €0 to €400K with a similarly limited budget and over reliance on gifting with more cash this could have been significantly better.
Sales & Marketing Executive
Michael's Kitchens & Bathrooms
Leeds, West Yorkshire
2019.08 - 2020.01
- First marketing role - Placement role working for 6 months alongside another role working in a restaurant as this role was unpaid.
- Experiences handling day to day sales and discussions of products on offer within the showroom
- Building online campaigns and managing social media output to reflect demographic and respective personalities I came into contact with daily - For example: 'Kitchen of the week' campaign which encouraged sharing of respective kitchens installed by us for small discount off future work. Increased sales by 18% and following on our page by 74%.
- Developed consistent content output across Facebook and Instagram creating brand personality and cherished online community
- As first roles go this was fantastic at allowing me to apply my university teaching into practice. The role developed my ability to spot trends, create demographics and generate reports to reflect success of all variations of campaigns.
Waiter Bartender
Carluccio's
Leeds, West Yorkshire
2019.08 - 2020.01
- Worked alongside first marketing role to provide income during placement
- First face in the restaurant in most cases engaging with guests to create positive rapport, encouraging loyalty and repeat visits.
- Developed and retained extensive bar and menu knowledge providing recommendations to suit guest taste.
- Established critical attention to detail with high standards of paramount importance
- Greeted customers by name, remembering drinks selections and special requests to provide attentive, personalised service.
- Balanced tills with accurate cash and card payments, preparing bank deposits and POS reports.
- Supported wider restaurant teams in set-up, cleaning and prep work, improving overall establishment efficiency.
Education
Bachelor Degree in Business - Marketing Management
Northumbria University
Newcastle upon Tyne, NET08.2021
A-Levels - Business, Law and History
Woodkirk Academy
LeedsGCSEs - 11 A*-C
Woodkirk Academy
Leeds2014
Skills
- Influencer Specialist
- Digital marketing
- Performance Metrics & Report Generation
- Market Research
- Promotion & Campaign Management
- Graphic Design
- Prospect Targeting & Sales Strategies
- Relationship Building
Timeline
EU Social Media & Influencer Manager
iFIT Health & Fitness
2021.10 - Current
Sales & Marketing Executive
Michael's Kitchens & Bathrooms
2019.08 - 2020.01
Waiter Bartender
Carluccio's
2019.08 - 2020.01
Bachelor Degree in Business - Marketing Management
Northumbria University
A-Levels - Business, Law and History
Woodkirk Academy
GCSEs - 11 A*-C
Woodkirk Academy