Jack Foreman

In my role as Social Media and Influencer Manager I have been responsible for various responsibilities across several client projects and accounts including: HSBC, First Direct, 2K Games, Unilever, BAT, Castrol, Audi F1 and more. my core responsibilities are:

• Leading Influencer work across various different client accounts and projects across Sport and Entertainment partnerships and occasional wider projects where required.
• Influencer and Social Strategy
• Running end to end influencer campaigns from ideation to reporting.
• Lead the management and growth of brand social media accounts, overseeing both paid and organic campaigns, including scheduling, and performance reporting.
• Drive content ideation and collaborate closely with designers, copywriters, and content creators to develop engaging, brand-aligned content.
• Stay ahead of industry trends and best practices, continuously optimising content and strategy to ensure maximum reach and effectiveness across social channels.

• End to end campaign management which includes influencers best suited to each campaign, liaising with agents, negotiating fees, briefing the talent, and delivering these campaigns to set time scales and within a set budget, followed up by analysis of results
• Campaigns include multiple Premier League campaigns, multiple F1 campaigns, Sky Sports Greatest Show on Earth campaign, 'Scenes' YouTube Series, and campaigns covering all other sports shown on Sky Sports, including Cricket, Golf, NFL and more
• My role has a specific focus to grow the Gen-Z audience though innovative content strategies including analysing how this audience consumes content (e.g., 2nd screen viewership) and creating content to appeal to this group

• Organising and running campaigns for Sky mobile showcasing the different features of the network
• Sky Mobile - 'Roll' (Influencers produced content showcasing the 'Roll' feature in a comedic way to drive conversations around Sky Mobile and its features)
• Sky Mobile - 'Value' (Influencers produced content showcasing the value of a Sky Mobile plan creating comedic reels for IG of what they could get for the same price as a Sky Mobile plan)

• Responsible for organising and helping manage Influencer campaigns across both Product and Entertainment including Sky Glass, Sky Q, Sky Go, SAS: Red Notice, Sky Cinema Christmas range

• Responsible for the creation of content for Social Media channels to drive people to sign up for sessions, attend events, and sell the annual ski trips
• Gained experience using adobe premiere and lightroom

• Initially offered three weeks work experience across different departments within the Marketing division, I was then invited back for two further weeks in the Influencer team where I was able to learn some of the new and unique skills associated with the role
• During my time throughout all the teams, I was able to develop my research and data collection skills, as well as my presentation and communications skills
• Working across several different departments during this time, I was able to see how different teams within the business interact with one another, which has given me a more detailed understanding of how the business functions as a whole

• Gathering information from a variety of internal and external sources regarding the current UK Freestyle Ski Scene, grassroots through to Olympic Team GB Level
• Collation of data and interviews with key people including the Chairman of Snowsport England, Head Coach of Team GB Olympic team and grass roots contributors
• Analysis of other comparable sports to assess the feasibility of acquiring the rights for Freestyle Ski and Snowboard
• Creation and presentation of the final Power Point presentation to the management team assessing the options regarding possible investment in the Freestyle skiing arena, with risk analysis and recommendations, this included finding relevant footage and creating a small compilation video, in order for those without prior knowledge to view the excitement associated with the sport