Tabitha McNicholas
Middlesbrough,North Yorkshire
Summary
Creative and motivated SEO Account Manager, bringing over 2 years of experience in copywriting, PR, and account relations. Capable of establishing strong client relationships and managing a large workload with an independent and hardworking approach, improving revenue and driving customer satisfaction. Seeking new professional challenge with a growing team.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
Work History
SEO Account Manager
Breakout Media Ltd
Stockton-on-Tees, Durham
10.2023 - Current
- Identify clients' needs to deliver relevant strategies and solutions that meet their budgets and schedules.
- Drive contract renewals and additional services through up selling with an annual revenue of £15,000+ .
- Maintain strong client relationships, handle concerns and queries, and resolve any issues swiftly and effectively.
- Implement bespoke SEO & Digital PR strategies for each client to maximise their online presence and search engine rankings.
- Conduct market and competitor analysis to identify growth opportunities and integrate market research to create tailored marketing campaigns.
- Maintain knowledge of emerging multimedia technologies and trends to produce the most effective strategies.
- Upskill staff through targeted training opportunities, enhancing team capabilities.
Senior Content Writer
Breakout Media Ltd
Stockton-on-Tees, Durham
10.2021 - 10.2023
- Demonstrated exceptional writing and editing skills, and Wordpress knowledge to produce and submit engaging, error-free content.
- Produced a wide range of high quality B2B and B2C copy to varying project briefs and client requirements, including blog posts, whitepapers, PR features and social content.
- Oversaw and edited junior writers' content for spelling and grammar accuracy.
- Produced a range of high quality, impactful content to strict deadlines for various media channels, consistently meeting clients' brand standards.
- Conducted research on assigned topics to ensure comprehensive and factual content.
Junior Content Writer
Breakout Media
Stockton-on-Tees, Durham
10.2021 - 10.2022
- Optimised product descriptions and blogs for clients.
- Collaborated with writing team and content manager to develop strategic content.
- Produced high quality, impactful content to strict deadlines, consistently meeting brand standards.
- Sourced images and videos to elevate copy on various platforms.
Buddy Trainer
Nando's
York, York
09.2015 - 09.2021
- Created training programmes for new employees to achieve key company objectives.
- Engaged fellow employees in company-specific knowledge, techniques and methodologies.
- Provided both attentive, professional front-of-house service and calm, focussed back of house service.
- Collaborated with kitchen team to deliver high quality, fast and accurate orders.
Education
Bachelor of Arts - English Literature
York St John University
York 09.2016 - 06.2019
A-Levels - Media Studies, English Literature, Psychology
Prior Pursglove and Stockton Sixth Form College
Guisborough 09.2014 - 07.2016
Skills
- Account management
- SEO & digital marketing
- Branding messaging
- Relationship building
- Team training
- Copywriting
- Content editing
- Market research expertise
About Me
Hi, I'm Tabitha, but my friends call me Tabby. Beyond the professional aspects of my life, I like to immerse myself in various hobbies. From singing and playing the piano to tackling marathons, I find joy in a diverse range of activities. Family time is precious to me, especially taking leisurely walks with my mum and our Border Collie, Fly. As a devoted fan of live music, I like to globetrot and witness epic performances by my favorite bands!
Timeline
SEO Account Manager
Breakout Media Ltd
10.2023 - Current
Senior Content Writer
Breakout Media Ltd
10.2021 - 10.2023
Junior Content Writer
Breakout Media
10.2021 - 10.2022
Bachelor of Arts - English Literature
York St John University
09.2016 - 06.2019
Buddy Trainer
Nando's
09.2015 - 09.2021
A-Levels - Media Studies, English Literature, Psychology
Prior Pursglove and Stockton Sixth Form College
09.2014 - 07.2016
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