Sam Lyne
Exeter,Devon
Summary
Experienced creative writer specialising in SEO, copywriting, and digital content creation. University of Central Lancashire graduate with a BA in Screenwriting for Film, TV & Radio and an MA in Scriptwriting. Passion for storytelling extends to content marketing, SEO strategy, and digital media.
Expertise in on-page and technical SEO, keyword research, and content optimisation to boost search rankings and audience engagement. Skilled in managing client budgets, crafting compelling website content, and collaborating with cross-functional teams in marketing, PPC, and digital strategy.
Overview
1
1
Certification
5
5
years of professional experience
Work history
SEO Account Manager
Metric Hub
Exeter, Devon
2021.07 - Current
- Created SEO-optimized content (web pages, blogs, and articles) for clients
- Optimised content for SERPs, including meta descriptions & titles
- Conducted keyword research to find content opportunities
- Managed & optimised client content for better search rankings
- Provided keyword research & competitor analysis to support PPC teams
- Daily use of SEO tools such as SEMrush, Screaming Frog, Google Analytics, and Google Search Console
- Managed client budgets and link-building campaigns
- Created and managed monthly client reports
Social Media Manager (Volunteer)
Daily Liverpool Podcast
2025.08 - Current
- Managed social media accounts across Facebook, Instagram, TikTok, YouTube & Twitter
- Created and scheduled daily content across all platforms
- Edited podcast clips for short-form social content
- Designed graphics and visual assets
- Collaborated with the podcast team on content topics, ideas, and planning
- Tracked platform analytics
- Engaged with audiences via comments
Content Writer (Volunteer)
Industrial Scripts
2021.06 - 2021.09
- Wrote informative & engaging articles on request
- Ensured articles met formatting & structuring standards
- Carried out research, editing and formatting
- Optimised content for SEO & readability using Yoast Plug-in
- Designed and published articles for Industrial Scripts’ WordPress page
- Optimised content for both social media & web display
Education
Bachelor of Arts - Screenwriting for Film, TV & Radio
University of Central Lancashire
Preston /2017 - /2020
BTEC Level 3 Public Services (QCF) Extended Diploma -
Exeter College
/2015 - /2016
UAL Diploma - Creative Media Production and Technology (TV & Film)
Exeter College
/2016 - /2017
BTEC Level 3 Public Services (QCF) 90 Credit Diploma -
Exeter College
/2014 - /2015
Master of Arts - Scriptwriting
University of Central Lancashire
Preston /2020 - /2021
Skills
- SEO (On-Page & Technical)
- Copywriting & Content Writing
- Digital Marketing
- Account Management
- Keyword Research & Competitor Analysis
- Managing Budgets & Link Building Campaigns
- SEO Data & Analytics (SEMRush, Google Search Console, Google Analytics)
- Reporting & Analysis (Looker Studio)
- WordPress & Shopify
- Microsoft Office (Excel, Word, PowerPoint), Google Docs & Sheets Photoshop & Canva
- Social Media Management & Analytics (YouTube, TikTok, Instagram, Facebook)
- Content Creation & Strategy Design
- Storytelling, Presenting & Pitching
- Critical Thinking & Decision Making
- Organisation & Meeting Deadlines
- Competitive Analysis
- A/B copy testing
- Strategic Thinking
- Video Editing
Certification
- Google Analytics Individual Qualification - Google
- The Complete SEO Course From Beginner To Professional 2023 - Udemy
- Get a Job in Digital Marketing - SEMrush
Additional Information
- Life Insurance
- Home & Garden
- Self Storage
- Film & Media
- Energy
- Furniture & Lighting
- E-Commerce
- Tools
- Bathroom Design
- Health & Movement
- Charity
- Commercial Cleaning
- Family Law
- Web Design
Hobbies & Intrests
- Creative writing including scripts & stories, entering competitions
- Huge football fan, often attend games both in the UK and Abroad
- Cinema and gaming, particularly of the sci-fi genre
- I run a Simpsons Facebook page (currently has 21K followers)
- Enjoy walks with my dog and spending time with family & friends
Timeline
Social Media Manager (Volunteer)
Daily Liverpool Podcast
2025.08 - Current
SEO Account Manager
Metric Hub
2021.07 - Current
Content Writer (Volunteer)
Industrial Scripts
2021.06 - 2021.09
Master of Arts - Scriptwriting
University of Central Lancashire
/2020 - /2021
BTEC Level 3 Public Services (QCF) 90 Credit Diploma -
Exeter College
/2014 - /2015
BTEC Level 3 Public Services (QCF) Extended Diploma -
Exeter College
/2015 - /2016
UAL Diploma - Creative Media Production and Technology (TV & Film)
Exeter College
/2016 - /2017
Bachelor of Arts - Screenwriting for Film, TV & Radio
University of Central Lancashire
/2017 - /2020