Own deployment and scale-up of Persona across X strategic enterprise customers in the UK and Europe, acting as the primary post-sale operator from onboarding through production rollout
Lead complex implementations across regulated and high-risk use cases, coordinating directly with customer executives and Persona’s product, engineering, and sales teams
Translate customer requirements into scalable operating and product insights, supporting Persona’s European expansion motion
Associate
McKinsey & Company
London
05.2022 - 01.2026
Progressed through four promotions in under four years, reflecting top-tier performance and repeatedly staffed above level, leading critical workstreams and steering senior client stakeholders
Led and executed commercial and investment due diligence across the software, energy, and hard-tech sectors, including bottom-up market sizing, competitive landscape analysis, and performance benchmarking
Developed end-to-end investment theses for venture creation and scale-up opportunities in advanced materials, climate infrastructure, and energy transition technologies
Built detailed financial models to assess ROI, unit economics, and monetisation pathways for novel technology assets (e.g. alternative cement, electrolysers, and nuclear fusion adjacencies
Provided exceptional customer service, resolving queries promptly to maintain high satisfaction levels
Worked directly with founders, C-suite executives, and investors to translate strategy into actionable execution plansacross go-to-market, operating model, and financing
Core contributor to McKinsey’s Green Business Building (GBB) practice in the UK, supporting client cultivation, venture incubation, and internal knowledge development
Trusted mentor to junior colleagues; regularly staffed on high-stakes, partner-led engagements requiring judgement under ambiguity
Associate, Energy
EY (Ernst & Young)
London
09.2020 - 03.2022
Analysed and tested key financial statement accounts for marketing leading commodity trading companies, directly liaising with senior management to highlight internal deficiencies of control reliance
Identified major risks posed for energy companies, consistently keeping up to date with FCA regulatory requirements
Performed detailed audit procedures including reviewing client documentation and transactions to conduct analytical audit tests to support the audit opinion
Peer group representative for associates within the Energy department working directly with partners to help address knowledge and skill gap for new graduates and acting as a medium of communication between the graduates and senior management
Education
MSc - Management
Imperial College Business School
08.2020
Summer School -
Harvard University
07.2014
BA (Hons) - Land Economy
University of Cambridge
06.2019
ICAS certificate level -
Institute of Chartered Accountants of Scotland (ICAS)
03.2022
Skills
Financial modelling
Valuation techniques
Strategic planning
Problem solving
Stakeholder engagement
MS Office Suite
Vibe Coding
Accomplishments
Voted as 2nd and 16th most influential woman at Cambridge University and the UK respectively by Tab 2017
Youngest person listed by Hello! Pakistan as the top 100 people in Pakistan 2016
Languages
English
Proficient
C2
Urdu
Proficient
C2
Timeline
Deployment Lead (founding role)
Persona
02.2026 - Current
Associate
McKinsey & Company
05.2022 - 01.2026
Associate, Energy
EY (Ernst & Young)
09.2020 - 03.2022
MSc - Management
Imperial College Business School
Summer School -
Harvard University
BA (Hons) - Land Economy
University of Cambridge
ICAS certificate level -
Institute of Chartered Accountants of Scotland (ICAS)