SHIRIN YAVARI

• Strategic business partnership with Chief Commercial Officers and Addressable TV advertising HOD, fostering growth initiatives.
• Conducting commercial reviews, identifying growth opportunities, and implementing strategies to enhance gross margins.
• Implemented efficient processes for FP&A and Commercial teams, improving financial planning and analysis capabilities.
• Collaborated closely with compliance on Group policies, ensuring adherence to regulations.
• Designed comprehensive agency packs, enabling standardized reporting and analysis.
• Managed the opt-in process, ensuring compliance and approval of new client wins.
• Presented monthly P&L financial updates, providing valuable insights.
• Managed staff costs plan, ensuring approved ratios and operating margin targets.
• Provided an overview of forecast submissions, leading review meetings with senior stakeholders.
• Demonstrated effective leadership and development of the Finance team.

Key Achievements:

• Spearheaded automated Client Profitability model, enhancing accuracy and efficiency.
• Developed tailored Financial Planning and Analysis (FPA) model, facilitating precise forecasting.
• Maintained KPI reporting tools for decision-making.
• Collaborated on growth strategy, increasing annual revenue %'s
• Made strategic resource recommendations to improve business profit potential.
• Recruited high-achieving team members.
• Leveraged data visualization for insights through management reporting.
• Identified areas for improvement in financial processes and reporting mechanisms.
• Coached and mentored junior staff to maximize dept. capabilities.
• Designed dashboards to enhance Business Intelligence and KPI reporting.
• Streamlined Client Reporting processes, reducing financial management reporting times by 50%.

• Strategic business partnership with 5 Op Co's MD's and CDO for UK, delivering value-adding management information and insights to achieve revenue and profit targets.
• Collaboration on shadow P&L & Finance functions to optimize business opportunities and mitigate risks.
• Review and approval of quarterly P&L's and shadow P&L.
• Led budgeting and forecasting for 3 brands' P&L, presenting to UK & Ireland CFO and CEO.
• Key member of senior management team meetings and headcount affordability submissions.
• Led New business meetings and provided updates to CDO on gaps to target.
• Conducted client profitability analysis and supported annual scope, resourcing, and client fee negotiations.
• Facilitated pitch, proposal, and SOW support to convert leads.
• Prepared business cases and resource plans, optimizing resource models.
• Approved Balance sheet items and provided External Audit support.
• Managed offshore team in India and Commercial Business Partner (UK).

Key Achievements:

• Created Client Profitability model, aiding in winning Diageo worth £1.2m and informing client pitches.
• Assisted CFO with DDL implementation and shadow P&L creation.
• Implemented trackers to improve billing processes, resulting in reduced aged receivables.
• Contributed to cost-saving restructures, saving over £0.5m in staff costs.
• Facilitated wind-down of 2 entities, recovering £0.5m in unbilled revenues.
• Collaborated on growth strategy, increasing annual revenues.
• Reduced annual business expenditure through expense monitoring.
• Leveraged data visualization for management reporting.
• Ensured financial health through best practice controls and policies.
• External Audit Support for Brands throughout the year and main point of contact for all queries and requests.

• Expertise in budgeting and re-forecasting for D2D legal entity, providing detailed analysis to MD and Group Finance Director.
• Supported MD and Ops Director in staff planning and approval submissions, ensuring efficient resource allocation.
• Implemented streamlined processes for developing and delivering valuable management insights, and achieving revenue and profit targets.
• Conducted thorough monthly reviews of P&L and balance sheets, identifying areas for improvement and implementing necessary changes.
• Resolved billing and income queries promptly, ensuring accurate and timely financial transactions.
• Conducted in-depth client profitability analysis, enabling informed decision-making and identifying revenue growth opportunities.
• Approved balance sheet accounts, accrued income, and bad debt, ensuring compliance with regulations.
• Oversaw review and submission of quarterly VAT returns, ensuring accuracy and adherence to tax regulations.
• Provided valuable support during external audits, facilitating submission of required statistics and documents.
• Managed and coordinated offshore team in India, ensuring efficient collaboration and high-quality output.

Key Achievements:

• Met tight deadlines, ensuring compliance and timely reporting for D2D statistics submission.
• Implemented comprehensive overhaul of accrued and deferred revenue file, clearing balance sheet and improving financial transparency.

• Business partner to the UK Franchise team, providing financial and business support for key Franchises across all LOBS within the UK (29+ P&L)
• Responsible for budgeting, forecasting, reporting, and analysis for UK shared functions $44m budget, over 20+ P&Ls including headcount of 278 for UK & Ireland.
• Managing Xlob Marketing Budgets for the UK, closely tracking spending quarterly, reviewing actuals, and providing commentary for variances to budget.
• Consolidation UK Marketing across LOBs and quarterly allocations.
• Leading forecast, AOP, and close processes for shared functions.
• Presenting quarterly franchise and AOP decks for the franchise teams.

Key Achievements:

• Implemented Franchise reporting and produced quarterly decks for forecasting and month-end to inform Franchise leads of individual performance.
• Created a Headcount model for the CFO to identify open positions within the UK market/depts easily.

• Provided financial analysis and support to EM Sales Director, Sub distributor partners, and Finance teams across 5 markets.
• Managed quarterly forecasts/actuals for 5 markets, presenting to VP and SVP.
• Reviewed monthly accounts receivable position and provided detailed financial analysis for theatrical business P&L.
• Implemented processes to enhance theatrical business analysis.
• Submitted quarterly close accruals and financial accounting postings.
• Served as finance partner for EM Finance Director, managing EM financial consolidation processes and preparing forecasts.
• Consolidated quarterly forecasts for Home Ent and managed special promotions and contract negotiations.
• Led analysts, conducted regular appraisals, mentoring, and coaching.

Key Achievements:

• Improved Motion Pictures reporting and implemented processes for quarter close and forecast.
• Implemented new reporting and analysis for Sales Director to improve visibility into future performance.
• Successfully closed 3 Home Ent Contract Negotiations (Dubai/Turkey/Israel).

• Worked in a team of 5 under the Senior Finance Manager in the Central EMEA planning team.
• Forecasted EMEA IT function quarterly/mini forecasts, AOP, and strategic plan, encompassing costs, depreciation, and CAPEX across shared functions and EMEA LOBs.
• Business partnered with IT budget holders & LOB finance teams for consistent and accurate IT forecasts.
• Reviewed close for IT cost centers, preparing and arranging accruals postings.
• Assisted with consolidation of shared functions 5YP reporting and deliverables for EMEA.
• Supported Finance Manager in overall EMEA forecasting and coordination of shared functions.

Key Achievements:

• Enhanced IT forecasting process with detailed analysis of budget items.
• Collaborated with budget holders for meaningful commentary at close and forecast.

• Worked in a team of 4, reporting to Global Finance Lead and Client Finance Manager, supporting Global Account/Regional Finance and Account Leads.
• Provided financial and business support for Nokia account across 20+ EMEA Markets.
• Managed client reporting on resource management and ensured timely delivery of accurate information.
• Oversaw global purchase order management for timely billing.
• Collaborated with account and project managers to create quotes/cost estimates for ad hoc projects.
• Reconciled project hours and 3rd party costs, arranging client billing.
• Reviewed monthly revenue reported in Cartesis and quarterly forecasts.
• Prepared consolidated one-pagers for EMEA with commentary for Global CFO quarterly.
• Led creation of rate cards for EMEA region based on staff costs using cost plus model annually.
• Prepared staffing plans for EMEA region based on agreed FTEs and fees allocated.
• Reviewed client profitability for EMEA markets to enhance profitability.
• Trained and supported Regional and Global teams to drive efficiencies.

Key Achievements:

• Improved communication between EMEA markets and Global team.
• Added value to obtaining extra funds/increased revenue through project work.
• Enhanced accuracy of reported and forecasted revenue through collaboration with EMEA CFOs.
• Restructured finance processes within Nokia account to improve efficiency.

• Prepared monthly Corporate Management accounts, accruals, and prepayments.
• Consolidated 10 UK Group entities monthly in Hyperion system, conducting analysis.
• Prepared quarterly budgets and forecasts for Corporate and Europe.
• Conducted monthly variance analysis, tracked costs against budget, and reviewed nominal ledger.
• Prepared and reviewed Group wins and losses, and Group Flash.
• Analyzed monthly Cash position and reported to CFO.
• Conducted quarterly Sarbanes Oxley testing and documentation.
• Oversaw quarterly balance sheet consolidation and intercompany reconciliations of TBWA Worldwide.
• Analyzed Group Capex actuals vs. Plans/Reforecasts to reduce costs.
• Prepared and reviewed monthly Group P&L summaries and presentation to the U.S.
• Compiled UK tax packs quarterly, reviewed by Financial Controller.
• Assisted with year-end audit with KPMG and statutory accounts.
• Approved Bank reconciliations prepared by Finance Assistant.
• Business partnered with IT Directors to discuss revenue and cost potentials.
• Managed UK Group Property portfolio, ensuring budget compliance.

Key Achievements:

• Mastered Hyperion, becoming main point of contact for Group queries.
• Improved budgeting and forecasting for UK & Europe IT Depts.
• Contributed to Corporate's 100% Sarbanes Oxley pass rate quarterly.

• Worked in a team of 4, reporting to Cost Manager, with supervision responsibilities for Network Cost Analyst.
• Prepared month-end reporting packs for 8+ EMEA Entities, including variance analysis.
• Investigated reasons for unexpected high anomalies in costs.
• Prepared Cost of Access Flash reporting file, comparing total product cost to budget forecast.
• Conducted month-end reconciliations and reviewed accruals and prepayments in SAP.
• Provided ad hoc analysis and reporting on spend by carrier reports/circuit status regularly.

Network Cost Analyst:

• Verified invoices accurately and timely for Pan-European operations, maintaining and updating orders in Caars.
• Liaised with Senior Access Management, engineers, and accounts payables regularly.
• Monitored trends and anomalies, analyzing actual costs against budgeted estimates.
• Raised disputes on erroneous charges, contributing to departmental cost savings.

Key Achievements:

• Supervised Network Cost Analyst, providing training and support.
• Increased departmental cost savings through detailed analysis and disputing erroneous charges.
• Played a significant role in implementing BTP reporting system, identifying database tables to be used.

• Reported to the Payables Manager, working in a team of 4.
• Recorded invoices accurately and arranged timely payments.
• Processed employee expenses, ensuring validity and compliance.
• Created journals and posted currency advances and returns in the GL.
• Prepared bank reconciliations when necessary.

Key Achievements:

• Improved credit ratings with suppliers by meeting 100% payment deadlines.
• Contributed to cost savings by identifying fraudulent claims.
• Fostered good relations between suppliers and employees, clearing backlogs of invoices and expense sheets.