Sunita Lalli
Instagram: Sunita_Lalli
Summary
Commercial creative with brand leadership and marketing in Fashion, Sports and Wellness. With 8+ years of experience across brand marketing, events, styling and multi-site retail management. Experienced in driving KPI performance, executing high impact brand activations, and building strategic partnerships across UK and international markets.
Overview
15
15
years of professional experience
Work History
Commercial and Influencer Co-ordinator
Anthropologie EU
Leeds, LS1
11.2024 - Current
- Collaborated with internal team to achieve target results for in store campaigns & events.
Partnership and Communication Associate
Clothsurgeon London
Remote & London, Saville Row
01.2018 - Current
- Organised and executed successful events and exhibitions, boosting brand visibility and generating new leads.
Commercial Co-ordinator
Zara, Fixed term/ Maternity Cover
Leeds, City Centre New Store
04.2024 - 04.2025
- Financial analysis & money mapping.
- Attended PFW.
- Visual merchandising & image
- KPI & demand forcasting for seasonal trends.
- Strategic planning UK/ Global
- Working directly with the buying, merchandising and Image teams on a day to day basis. (Internal stakeholders)
Manager
Sweaty Betty
Leeds & Harrogate.
07.2021 - 01.2024
- Leading day to day operations in store and across new development launches.
- Monitored staff performance and developed improvement plans.
- Managed inventory control, reducing waste and ensuring optimal stock levels at all times.
- Drove company growth with proactive mindset and results-oriented plans for business operations.
Visual Merchandiser & Senior Sales
Jigsaw London
Leeds
11.2017 - 01.2020
- Fostered long lasting relationships by actively listening & understanding complex needs of clients.
- Enhanced store & display appearance utilising seasonal trends to drive strategy.
Senior Personal Shopper & Influencer Assistant
Topshop Flagship
04.2017 - 07.2017
- Styling and Brand creative.
Public Relations Assistant
Red Light PR NY
New York
07.2014 - 11.2014
- Organised corporate events, including luncheons and dinners, conferences and special events including NYFW.
- Selected distribution channels best suited to bespoke advertising objectives.
P.R Intern
Canvas Communications
London
06.2011 - 09.2011
Fashion Assistant
Nick Cox - VOGUE
London
05.2011 - 09.2011
- Public relations.
- Feature writing and Interviewing high profile celebrities.
Education
(BA) Hons - Business International Marketing Management
- University of Manchester - Business School
(BA) Foundation - Business Marketing
- Manchester Business School
01-2014
Semi Professional Dancer -
- Phoenix Youth Dance Company
ukSkills
- Attended Parliment, House of Commons Representing 'How to make health equal campaign' 2024
- Commonwealth Games work for 2026 upcoming games
- Styling & production at Fashion Weeks London, Paris & NYC yearly
- Editorial, Campaign work: Sports & Fashion
- Associate Producer - GETTY IMAGES
- Sporting & Pilates events UK/international
- Social Media & content creator
- Toured EU as dance for Phoenix at Northern Ballet
- Represnted England Sport in dance
- ITV - Actress - Worst Witch Show
Hobbies
- Various Sports including Tennis, Padel and Football.
- Health and Well Being
- Pilates and Yoga
- Theatre and Dance
Northern Ballet Phoenix Youth Dance Theatre Member
- UK 2007-2010
University of Manchester Dance society
- Captain of Dance teams
LANGUAGES:
- English (Fluent)
- Punjabi Indian (Conversational)
- French (Conversational)
Timeline
Commercial and Influencer Co-ordinator
Anthropologie EU
11.2024 - Current
Commercial Co-ordinator
Zara, Fixed term/ Maternity Cover
04.2024 - 04.2025
Manager
Sweaty Betty
07.2021 - 01.2024
Partnership and Communication Associate
Clothsurgeon London
01.2018 - Current
Visual Merchandiser & Senior Sales
Jigsaw London
11.2017 - 01.2020
Senior Personal Shopper & Influencer Assistant
Topshop Flagship
04.2017 - 07.2017
Public Relations Assistant
Red Light PR NY
07.2014 - 11.2014
P.R Intern
Canvas Communications
06.2011 - 09.2011
Fashion Assistant
Nick Cox - VOGUE
05.2011 - 09.2011
(BA) Hons - Business International Marketing Management
- University of Manchester - Business School
(BA) Foundation - Business Marketing
- Manchester Business School
Semi Professional Dancer -
- Phoenix Youth Dance Company