Steven Lawrence
Wendover,United Kingdom
Summary
Accomplished sales professional with extensive expertise in direct sales techniques, key account handling, and business development. Proven track record in achieving targets, client acquisition, and customer retention through effective revenue growth strategies and performance tracking. Adept at territory management, pipeline management, and CRM software proficiency. Demonstrates strong leadership in sales cycle management, lead generation tactics, and multi-channel follow-ups. Career goal: to leverage skills in sales leadership and project management to drive organisational success.
Overview
8
8
years of professional experience
2
2
years of post-secondary education
Work history
Head of Sales, Europe
Freeway Med-Tech
Hybrid
2022.03 - Current
Supported European sales activities for healthcare technology solutions across UK and Europe.
Built developing international distributor partnerships throughout Europe and devised channel strategies.
Contributed to building long-term reseller relationships and consultative sales opportunities.
Experienced in channel and reseller development
Healthcare tachnology and workflow solutions
International Business Development
Strategic account management
consultative healthcare sales
Trade Shows and market expansion activity across EMEA
Product Manager
Cybernet
Hemel Hempstead, Hertfordshire
2018.03 - 2022.03
- Managed product life cycle from concept through to post-launch evaluation.
- Delivered training sessions to sales teams, increased understanding of product features and benefits.
- Collaborated with sales and marketing teams, improved product positioning in the market.
- Built a customer portfolio from zero to over three million US turnover in four years.
- Built an expanded European network across multiple territories.
Education
A-Levels - Bus
Amersham and Wycombe College
Amersham 1992.09 - 1994.06
Skills
- Direct sales techniques
- Target achievement
- Key account handling
- Resilient under pressure
- Business development
- Territory management
- Client acquisition
- Customer retention
- Revenue growth strategies
- Performance tracking
- CRM Software proficiency
- Pipeline Management
- Sales Leadership
- Lead generation tactics
- Customer relationship management
- Key account management
- Customer Service
- Upselling expertise
- Account management
- Client communication
- Salesforce
- Project Management
- Savvy objection handling
- Deal negotiation
- Multi-channel follow-ups
- Cross-selling and upselling
- Sales cycle management
- New customer prospecting
Affiliations
- Interests include health & fitness, long countryside walks with the dog, home cinema design, film restoration and collecting, travel, and emerging technology
Accomplishments
- Built European commercial activity from a near-zero base to $800K annual revenue in current role
- Built European commercial activity from zero to $3M in four years in my previous role
- Developed reseller/distributor relationships across multiple European territories
- Secured multiple six-figure international healthcare orders
- Led strategic European market expansion initiatives
Timeline
Head of Sales, Europe
Freeway Med-Tech
2022.03 - Current
Product Manager
Cybernet
2018.03 - 2022.03
A-Levels - Bus
Amersham and Wycombe College
1992.09 - 1994.06