Stefan Kaczmarczyk

Responsible for managing Tefal Housewares product portfolio for UK & Ireland as part of the Europe cluster and for delivering targeted Net Sales, gross margin & market share objectives.

• Led the transformation of Tefal's Housewares Business from declining No.3 brand into UK's No.1 brand & dominant 24% market share.
• Grew Housewares business by 230% and delivered record breaking net sales performance in 2025.
• Pioneered market leading NPD, with category leading claims & award winning product innovations including licensed brands.
• Instigated highly impactful omni-channel strategy to drive brand presence & dominant online ranking.
• Executed highly creative & imaginative activation both online and offline with above target ROI metrics.
• Coached and developed team members into high calibre Marketing, Sales & Category experts.

Tasked with rejuvenating Tefal Cookware brand which was unprofitable and losing market share to emerging competitor brands.

• Responsible for putting together and executing "Turnaround" plan that stopped further Net Sales declines and increased Net Sales by 75% within 2 years.
• Led strategic overhaul of Strategic Business Unit's NPD portfolio for UK & Ireland & which due to its success was rolled out to other Groupe SEB regions including Europe & North America.
• Built new Product Marketing team and developed skill set of team members to expert level within 18 months.

Responsible for delivering all Shopper activation initiatives across all Tefal, Krups & Rowenta brands.

• Responsible for pioneering highly creative in-store displays and executions across Tesco, Sainsburys, Asda, Dunelm, John Lewis & Tefal Shops that delivered above 4:1 return on investment.
• Pioneered innovative in-store initiatives to attract consumer attention & conversion e.g. Pop up Restaurant for Tefal Frying pans in John Lewis shop windows.
• Led & drove team of in-store consultants to improve demonstration performances & conversions by 350%.

Responsible for managing Krups & Moulinex Food Preparation Category for UK & Ireland.

• Responsible for managing launch of all new Krups Kitchen Electrics brand as dynamic challenger in the highly competitive Food Preparation category achieving a market share of 7% from scratch.
• Worked with European Strategic Business Unit to re-invent entire Moulinex Food Preparation product portfolio & delivering +160% Net sales growth within 1 year of launch.
• Developed business case to justify addition of new Junior Product Manager role & succeeded in recruiting/developing new team member.

Responsible for managing Tefal's Linencare category for UK & Ireland.

• Managed launch of the Tefal Aquaspeed Steam Iron innovation & put together a plan that took the brand from No.2. to No.1 in the UK.
• Responsible for developing new product innovations & executing their launch in Grocery channel e.g. Tesco, Sainsburys and Morrisons thus building an incremental £7m sales channel.
• Co-ordinated the switch of production from France to China for select Tefal Iron ranges impacting a +8% increase in gross margin.