Caroline French
Killamarsh,Derbyshire
Summary
Strategic and commercially driven marketing leader with extensive experience across B2B and B2C sectors, including industrial manufacturing, technology, infrastructure, utilities, professional services, retail and environmental solutions. Proven track record of developing brands, leading international go-to-market strategies and delivering successful marketing activity aligned with commercial growth objectives. Experienced in managing complex stakeholder environments and partnering with senior leadership to drive market expansion, customer engagement and revenue growth. Combines strategic thinking with hands-on delivery across brand development, product marketing, digital, demand generation and customer experience.
Overview
8
8
years of professional experience
Work History
Marketing Manager
Puragen
10.2024 - Current
- Lead marketing across the UK and Northern Europe and the US, supporting growth within environmental and industrial markets.
- Led full corporate rebrand including positioning, messaging, visual identity and launch activities.
- Delivered a new multilingual website encompassing UX, content strategy and ongoing optimalisations.
- Set up and management of lead generation activities across multiple platforms
- Delivery of integrated marketing programmes spanning digital, PR, events, technical content, managing .
- Copywriting and content creation.
Senior Marketing Manager
Supertram
11.2023 - 09.2024
- Established the marketing function and brand identity for the new operating company.
- Developed annual marketing strategy, and delivery of marketing plan.
- Led stakeholder engagement, customer insight and digital experience initiatives.
Marketing Manager
Powerstar
05.2023 - 11.2023
- Developed new brand proposition and messaging framework.
- Led market research, website redevelopment and commercial marketing planning.
Product Marketing Manager
Futrli (Sage)
11.2022 - 05.2023
- Supported go-to-market activities for forecasting and reporting software solutions.
Marketing Manager, International Markets
Gripple
01.2021 - 11.2022
- Led regional marketing across Canada, Japan and India.
- Developed international campaigns, launches and stakeholder engagement programmes.
- Doubled LinkedIn engagement and improved CRM utilisation and reporting.
Marketing Manager
OSL Cutting Technologies
09.2018 - 08.2020
- Led international marketing across construction, rail and engineering sectors.
- Delivered NetSuite-integrated ecommerce website and global distributor programme.
- Supported acquisition communications and successful product launches.
Education
CIM Professional Diploma - in Marketing
BSc (Hons) - Industrial Management & Psychology
Nottingham Trent University
Skills
- Strategic Marketing Leadership
- Brand positioning
- Marketing automation
- Lead generation
- Website management
- CRM reporting
- Marketing strategy
- Content strategy
- Strategic thinker
- Stakeholder engagement
- Strong time management
- Social media marketing
- Event planning and execution
- Leadership and mentoring
- Marketing campaign management
- Market positioning
- Brand Strategy
- Go-to-Market
- Demand Generation
- Product Marketing
- International Marketing
- Digital Transformation
- PR & Communications
- Stakeholder Engagement
- Team Leadership
- CRM & Sales Enablement
- Market Intelligence
Custom Section
- No street/city/state/zip address details were provided in the resume text.
- No email/phone/link details were provided in the resume text.
- Some responsibility text contains an incomplete fragment: 'managing .'
Professional Highlights
- Led complete rebrand and website relaunch for Puragen across UK and European markets
- Developed market-leading PFAS proposition and growth strategy
- International marketing leadership across Europe, Asia and North America
- Delivered digital transformation, CRM improvement and website projects across multiple sectors
- Managed complex stakeholder environments spanning private, public and international organisations
- Extensive experience in manufacturing, industrial, technology, utilities, infrastructure and retail sectors
Timeline
Marketing Manager
Puragen
10.2024 - Current
Senior Marketing Manager
Supertram
11.2023 - 09.2024
Marketing Manager
Powerstar
05.2023 - 11.2023
Product Marketing Manager
Futrli (Sage)
11.2022 - 05.2023
Marketing Manager, International Markets
Gripple
01.2021 - 11.2022
Marketing Manager
OSL Cutting Technologies
09.2018 - 08.2020
CIM Professional Diploma - in Marketing
BSc (Hons) - Industrial Management & Psychology
Nottingham Trent University