Sophie Louise Swinburn
Ware
Summary
Results-driven professional with expertise in client relationship management, risk assessment and mitigation, and negotiation. Demonstrates strong regulatory awareness, alongside advanced product knowledge and proficiency in CRM systems such as Dynamics 365. Adept at sales and marketing strategies, team collaboration, and maintaining attention to detail while managing time effectively. Committed to leveraging skills to drive business growth and foster long-term partnerships.
Overview
10
10
years of professional experience
8
8
years of post-secondary education
Work history
Senior Sales Consultant
Vistry Group
12.2024 - 08.2025
- Build and maintain a portfolio of high-value clients, delivering tailored property solutions.
- Delivered numerous presentations and proposals to investors, focusing on value of investment and returns, assisting commercial in securing a 50 unit deal for half year.
- Achieve sales targets consistently through strategic prospecting and relationship building, maintaining under a 1 in 10 conversion rate.
- Collaborate with compliance teams to ensure all client interactions meet regulatory standards.
- Monitor competitors' activities, staying ahead of industry trends.
- Have successfully trained 5 new starters on CRM system management and client communication skills.
- Within two years have sold out of 30 unit building and have sold 92% of a 69 unit building at the Countryside Homes, North West Quarter Development.
Team Manager
Lobster Pot Catering
01.2016 - 08.2025
- Coordinated logistics for corporate and social events for up to 50 people, ensuring seamless execution.
- Assigned team responsibilities for setup and service to enhance operational efficiency.
- Oversaw food preparation and presentation, adhering to quality standards.
- Prepared welcome drinks and maintained consistent top-up service during events.
Sales Consultant
Vistry Group
09.2021 - 12.2024
- Act as the primary point of contact for prospective buyers, delivering a seamless and professional customer journey from initial enquiry through to legal completion.
- Proactively generate and convert leads using CRM tools (Microsoft Dynamics 365), email campaigns, and in-person consultations.
- Conduct tailored property presentations and site tours, highlighting key features and financial benefits to support informed decision-making.
- Negotiate offers strategically to achieve optimal outcomes for both the client and the business, ensuring alignment with company targets and customer needs.
- Collaborate with solicitors, mortgage advisors, and internal teams to manage the sales pipeline.
- Deliver weekly and monthly performance reports, analysing competitor activity and market trends to inform sales strategy.
Sales Assistant
John Lewis and Partners
11.2020 - 07.2021
- Maintained knowledge of current sales promotions helping customers make informed buying decisions.
- Demonstrated products effectively leading to increased sales conversions.
- Fostered a welcoming store environment by maintaining clean and well-organised displays.
- Handled high-pressure situations calmly, keeping store operation seamless during peak hours.
- Handled cash transactions swiftly, ensuring accurate accounting at the end of each shift.
Education
BA - Marketing
Nottingham Trent University
Nottingham 09.2017 - 06.2020
A-LEVELS - PHILOSOPHY AND ETHICS, GEOGRAPHY, ECONOMICS
Richard Hale School
Hertford, Hertfordshire 09.2015 - 06.2017
GCSE - 1A 7A'S & 2B'S
Haileybury College
Hertford Heath, Hertfordshire 09.2011 - 06.2015
Skills
- Client relationship management
- Risk assessment and mitigation
- Negotiation and persuasion
- Regulatory awareness (NHBC, GDPR)
- Product knowledge
- CRM systems (Dynamics 365)
- Attention to detail
- Time management
- Sales and marketing
- Team collaboration
References
References available upon request.
Volunteer Work
- Volunteer, Projects Abroad, Sri Lanka, Taught English to students 3-16 years old. Repainted and created a mural for a nursery damaged in a flood.
- Volunteer, Vistry Group, South Kilburn, Restored the community centre garden, painting the walls, upcycling garden furniture and planting new flowers.
Timeline
Senior Sales Consultant
Vistry Group
12.2024 - 08.2025
Sales Consultant
Vistry Group
09.2021 - 12.2024
Sales Assistant
John Lewis and Partners
11.2020 - 07.2021
BA - Marketing
Nottingham Trent University
09.2017 - 06.2020
Team Manager
Lobster Pot Catering
01.2016 - 08.2025
A-LEVELS - PHILOSOPHY AND ETHICS, GEOGRAPHY, ECONOMICS
Richard Hale School
09.2015 - 06.2017
GCSE - 1A 7A'S & 2B'S
Haileybury College
09.2011 - 06.2015
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