Sophie Cranfield
London
Summary
Articulate and conscientious Business Manager with a practical approach to problem solving. Resourceful and energetic with excellent relationship management and team building record. With 7 years of experience in, and leading teams in the SaaS industry, I am eager to apply my skills to a dynamic and fulfilling role .
Overview
11
11
years of professional experience
Work history
Head of Business Development - UK, EMEA & Americas
GetHomeSafe
London & Dunedin
04.2020 - Current
- Led GetHomeSafe's Market Validation & Go-to-Market Strategy for the UK, having worked for the company at their Head Office in Dunedin for 12 months.
- Devised clear strategy on customer engagement, operational delivery and commercial excellence.
- Secured the company's largest contract outside of its core market.
- Managing both enterprise & SMB client accounts, building and maintaining relationships, and identifying opportunities for growth and upselling.
- Managed multiple partner relationships and internal projects simultaneously in fast-paced work environment.
Commercial Business Manager
University of Otago
Dunedin
03.2019 - 04.2020
- Business oversight and project management for the operations of the Surgical Sciences' Commercial Units;
- Business development for the units locally, nationally and internationally;
- Responsibilities include strategy planning and implementation, budget management, contract management and marketing execution.
Account Manager
BAE Systems Applied Intelligence
London
06.2018 - 12.2018
- Specialising in sales and delivery of intelligence and technology products and services into UK Government clients;
- Assisted in formation of account strategy, management of customer relationships and end-to-end business development.
Business Assurance Consultant
BAE Systems Applied
Intelligence
London
08.2016 - 06.2018
- Project and strategic process development and implementation;
- Audit and co-ordination of contractual compliance;
- Business continuity support and risk management.
Intern
Mace Group
Birmingham
02.2014 - 04.2014
- Worked as part of a diverse cost consultancy team to deliver high-quality strategic cost advice to support clients' business decisions;
- Conducted trend and risk management analyses to enhance the accuracy of clients' out- turn cost projections.
Intern
Dawnus International
Swansea
06.2012 - 08.2012
- Prepared business performance reports for challenging deadlines, measured these against KPIs;
- Identified organisational inefficiencies and aided in implementation of an employee achievement recognition system to increase staff moral.
Volunteer
Brisbane Marketing
Brisbane
10.2014 - 11.2014
- Volunteered at Brisbane's inaugural Global Cafe - an international centre of thought leadership held alongside the G20 Summit;
- Led a team of 10 people from different cultures to assist delivery of the international debate.
Education
BA (Hons) - Business and Management with International Study
University of Exeter
Exeter2016
Tre-Gib School
Carmarthenshire /2005 - /2012
ISO9001 & ISO27001 Lead Auditor Certified - undefined
Skills
- Market Analysis
- Market Positioning
- Strategic planning
- Budgeting and Allocation
- Staff Management
- Revenue development
- Sales leadership
- Partner Management
- CRM
- Open and clear communicator
- Empathy
Languages
English
Native
Welsh
Native
French
Elementary
Hobbies
- Netball (Play competitively in Essex & Met League)
- Running (Training for 2nd Marathon)
- Cooking
- Learning Portugese
Timeline
Head of Business Development - UK, EMEA & Americas
GetHomeSafe
04.2020 - Current
Commercial Business Manager
University of Otago
03.2019 - 04.2020
Account Manager
BAE Systems Applied Intelligence
06.2018 - 12.2018
Business Assurance Consultant
BAE Systems Applied
Intelligence
08.2016 - 06.2018
Volunteer
Brisbane Marketing
10.2014 - 11.2014
Intern
Mace Group
02.2014 - 04.2014
Intern
Dawnus International
06.2012 - 08.2012
BA (Hons) - Business and Management with International Study
University of Exeter
Tre-Gib School
/2005 - /2012
ISO9001 & ISO27001 Lead Auditor Certified - undefined
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