Kishan Anthony
Birmingham,United Kingdom
Summary
Business development professional with a focus on strategic planning and market engagement. Proven ability to build strong customer relationships and identify growth opportunities. Experienced in developing innovative solutions that drive revenue and enhance profitability.
Overview
10
10
years of professional experience
Work history
Business Development Manager - UK & Europe
Stretchline Holdings LTD
Long Eaton, Derbyshire
2025.07 - Current
- Driving sales and marketing initiatives for global brands, engaging potential customers and strategic partners to foster growth.
- Building and maintaining strong relationships with key customers, vendors and local offices, delivering tailored solutions that enhance customer retention and loyalty
- Conducting in-depth market research to identify emerging trends, customer needs, and competitor activity, to gain insights to implement strategies that influence product presentations in line with customer business cycles and seasonal requirements
- Identifying and pursuing new business opportunities and untapped markets to drive revenue growth and expand regional presence.
Business Manager - Product Creation
MAS Holdings Pvt Ltd
Colombo, Sri Lanka
2024.04 - 2025.05
- Lead business development efforts for innovative apparel products, aligning commercial strategies with customer needs across global markets.
- Spearheaded cross-functional collaborations to drive customer satisfaction and revenue generation.
- Strategic partner for global brand accounts, offering innovative solutions to enhance product adoption of 23% to defend current portfolio and penetrate into new ranges.
- Established calendarized approach aligning product innovation and design to come in at the right window to increase adoption aligned with brand seasonal milestones
Account Manager
MAS Holdings Pvt Ltd
Colombo, Sri Lanka
2022.04 - 2024.03
- Maximized customer satisfaction attending to needs proactively with faster response timing, creating a solution driven approach to queries and building credibility, with year on year business growth tracking at 12% with short term and long term strategies in place to meet growth aspirations
- Demonstrated leadership in coaching team members and implementing processes to improve performance and customer service delivery, maintaining a proven track record of on time delivery at 100%.
- Identified and implemented cost reduction strategies in collaboration with cross functional teams, improving raw material and operational costs by 8% and 6% respectively through negotiation with suppliers on pricing and minimums, leveraging relationships of customers and suppliers to build efficient workflow systems that unlock potential for saving, and reengineering product and manufacturing techniques to eliminate time, waste and cost.
- Provided constant updates to the business and leadership on strategic initiatives which focuses on product, operations, business modelling, sales outlook, financials and strategic planning.
Senior Executive - Integrated Supply Model
MAS Holdings Pvt Ltd
Colombo, Sri Lanka
2021.05 - 2022.03
- Improved customer communications being the sole point of contact between the customer and the business, with real time responses. Being present and available - a strategy to 'improve first time through' and unlock value in terms of speed.
- Took responsibility of the order management process and worked proactively with the team on customer queries/changes collating information into one platform saving 83% of the time taken previously.
- Lead discussions on customer centric initiatives with cross functional teams to improve business agility and problem-solving skills to improve overall customer service which led to an increase of sale by 16%.
- Supported sourcing and supply chain decisions, influencing customer retention and growth through delivery optimization.
- Negotiated pricing and service terms with vendors and supported client engagements to improve performance.
Senior Merchandiser
MAS Holdings Pvt Ltd
Colombo, Sri Lanka
2018.04 - 2021.04
- Managed multimillion dollar product portfolios across core and seasonal collections for leading global retailers.
- Acted as the single point of contact for customers, coordinating product development, costing, and delivery across internal teams.
- Oversaw the end to end critical path from sample development to bulk production ensuring on time delivery and product compliance.
- Led price negotiations with buyers, achieving improved margins while maintaining product competitiveness.
Development Merchandiser
MAS Holdings Pvt Ltd
Colombo, Sri Lanka
2016.03 - 2018.03
- Managed product costing, sampling, and timelines to secure new business with European and US clients.
- Liaised with buyers and factories to ensure product quality and compliance with customer requirements.
Education
Diploma - Economics
University of London, London School of Economics
London 2013.01 -
BSc - Economics and Management
University of London, London School of Economics
London 2012.01 - 01/2015
Skills
- Business Development Strategy
- Key Account Management
- Product Commercialization
- Strategic Planning & Execution
- Cross Functional Leadership
- Customer Engagement
- Relationship Building
- Commercial Growth Initiatives
- Market Analysis
- Innovation & Operational Efficiency
- Negotiation & Influencing
Accomplishments
- Centre of Excellence Lead: Selected to lead the Product Centre of Excellence for the entire MAS Holdings division, sponsored by the Product Turnaround Office, to drive innovation and operational excellence across business units.
- Recognized as a “Turnaround” champion for spearheading strategic cost initiatives at MAS Intimates.
- Selected for the MAS Intimates “Fast Tracker” program, identifying exceptional talent (2017).
- Senior Sports Colorsman in Rugby and Athletics at St. Peter's College (2011-2012).
References
References available upon request.
Timeline
Business Development Manager - UK & Europe
Stretchline Holdings LTD
2025.07 - Current
Business Manager - Product Creation
MAS Holdings Pvt Ltd
2024.04 - 2025.05
Account Manager
MAS Holdings Pvt Ltd
2022.04 - 2024.03
Senior Executive - Integrated Supply Model
MAS Holdings Pvt Ltd
2021.05 - 2022.03
Senior Merchandiser
MAS Holdings Pvt Ltd
2018.04 - 2021.04
Development Merchandiser
MAS Holdings Pvt Ltd
2016.03 - 2018.03
Diploma - Economics
University of London, London School of Economics
2013.01 -
BSc - Economics and Management
University of London, London School of Economics
2012.01 - 01/2015