Sophia Forrester
Leeds
Summary
A creative and versatile Art and Design graduate from the University of Leeds with a strong foundation in creative practice, contemporary advertising, neuromarketing, and consumer behaviour. Combining artistic vision with strategic marketing insights has crafted unique solutions for brand storytelling and customer engagement. Passionate about ethical design and marketing that resonates with target audiences.
Overview
4
4
years of professional experience
Work History
Self-Employed Artist
PhiasCreations
Leeds/London, United Kingdom
06.2020 - Current
- Managed a personal social media art account, promoting and selling canvas portraits and other commissioned works
- Gained valuable business management experience, handling promotions, client relations, and customer engagement
- Increased recognition through social media marketing, leading to additional commissions and word-of-mouth referrals.
Waitress & Team Member
Village Hotel Leeds North
Leeds, United Kingdom
06.2023 - 10.2024
- Demonstrated strong time management by balancing shift work with academic studies, particularly during the final year
- Developed excellent customer service and interpersonal skills in a fast-paced environment
- Collaborated with teams across different departments, enhancing my teamwork and problem-solving abilities.
Education
BA (Hons) Art and Design - Art and Design
University of Leeds
Leeds /2021 - /2024
A-Levels -
Holyport College
Maidenhead /2013 - /2021
Skills
- Neuromarketing & Consumer Behaviour: Deep understanding of audience psychology and engagement through design and advertising
- Creative Problem-Solving: Ability to approach projects from multiple angles, merging creativity with strategic marketing
- Multidisciplinary Design: Experience in graphic, 3D, and product design, with a focus on visual communication
- Social Media Management: Promoting and managing personal art business on social platforms, growing clientele and commission work
University Projects
- Awarded First for Dissertation: Explored the influence of colour, text, and symbols on disposable vape packaging to reduce youth uptake through ethical design strategies.
- Contemporary Advertising: Designed campaigns for a cardboard box as a toy, promoting creativity and storytelling. Researched market behaviour to craft targeted communication strategies.
- Practical Work: Combined graphic and 3D design with biology concepts, using specific colour schemes and patterns to visually express complex ideas.
Timeline
Waitress & Team Member
Village Hotel Leeds North
06.2023 - 10.2024
Self-Employed Artist
PhiasCreations
06.2020 - Current
BA (Hons) Art and Design - Art and Design
University of Leeds
/2021 - /2024
A-Levels -
Holyport College
/2013 - /2021
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