Social Media Video Journalist
Wallasey ,Merseyside
Summary
- Social Video Journalist across huge audiences that include The Daily Mirror, The Manchester Evening News, Wales Online and The Liverpool Echo.
- Achieved over 31 million views in one month across Facebook resulting in record breaking ad revenue for local pages.
- Production of social media videos that have been watched by hundreds of millions of people across Facebook, Twitter, Instagram, YouTube and TikTok.
- Production of professional broadcast quality videos for online news stories and organisations outside the Reach PLC business (BBC, PA, ITV).
- Experience in broadcasting Live video over Facebook, Twitter and YouTube, in the form of live self produced interviews or external video feeds from PA.
- Quick reaction to deadlines by quickly turning around breaking news video from reporters and press conferences from Liverpool FC, Merseyside Police & Everton FC.
- Writing stories and producing digital content to engage and grow users for Cheshire Live, Stoke-on-TrentLive and StaffordshireLive websites and social media pages.
- Experience in producing other digital content such as photoshopped images, YouTube thumbnails, Instagram reels, Newspaper front page graphics and graphics using Canva.
- Daily use of Facebook business suite to post content and track post performance
Overview
11
11
years of professional experience
4
4
years of post-secondary education
Work History
Social Media Video Journalist
Reach plc
Remote
05.2023 - Current
- Produce and edit social media and onsite video for some of the major brands across REACH PLC such as The Daily Mirror, The Manchester Evening News, Liverpool Echo, Wales Online, Birmingham Live and more
- Produce live video across Facebook, YouTube and Twitter from multiple feeds such as PA via Castr and Facebook Live Producer.
- Broadcast live video to millions of followers across our REACH PLC Social channels, which requires using broadcast technologies, (OBS and Streamyard CASTR), live camera editing and strong written skills during the creation of social media posts and descriptions.
- Use professional editing software from the Adobe suite to edit, blur and make content legally safe to use across major brands
- Create graphics and video thumbnails using Canva and photoshop
- Working under pressure and tight guidelines is a daily part of this role, as social media video requests are always needed in short deadlines, especially with breaking news
- Regular communication is established between teams that work all over the UK via google hangouts, trello and slack
- Strong written skills during the creation of video captions, social media posts and video descriptions.
Social Media Video Editor
Reach plc
Remote
09.2020 - 05.2023
- Managed multiple social media accounts and produced digital content to increase engagement and reach in the form of pictures videos and engaging posts.
- Produced social media videos to increase revenue from advertising across Twitter and Facebook, which resulted in local viewing and revenue records being broken.
- Videos have been watched hundreds of millions of times with tens of thousands of pounds in revenue generated.
- Wrote stories for multiple sites that include CheshireLive, Stoke-on-TrentLive and StaffordshireLive.
- Managed to achieve over 31 million views in one month for across Cheshire Live and Stoke- on-Trent Live resulting in record breaking ad revenue - These pages previously never had over a million video views before I started my role.
- Produce live video content via streamyard and OBS software for Facebook Live.
- Streams included a wide range of things from live government press conferences, interviews with MP's and viral star Jackie Weaver.
- Produced content for Instagram stories, reels and Facebook stories.
- Frequently used photoshop, adobe premier pro and after effects.
Video Producer
Liverpool Echo
Liverpool
02.2016 - 09.2020
- Filmed and produced video content for online articles and to quickly produce video for stories when no video content exists.
- Produced video for Liverpool Echo social media channels for audiences of over 2 million followers.
- Filmed and edited broadcast quality stories and video that would go on to appear on the Daily Mirror website and organizations outside Reach PLC (BBC,ITV,PA,SKY)
- Tracked popular articles and via analytical software to ensure popular stories are not missing video, this is so that video targets can be met and revenue can be generated from ads.
- Sourced content on a daily basis to find viral videos.
- Role included the production of podcasts which would mean recording shows via the latest sound equipment and software.
- Upload and edit podcast onto the latest podcast host website.
- Worked to tight deadlines and coped under pressure when attending press conferences at Liverpool Football Club, Everton Football Club and Merseyside Police.
- Reacted quickly during breaking news stories to source the latest video and to develop videos for social media is important to ensure videos maximum reach and social ad revenue, via X, Facebook, and YouTube studio.
- Worked with other departments to produce videos and other digital material such as video thumbnails, so clear communication skills were needed.
- The role also meant training some staff and students in the best practise to capture video and produce podcasts.
- Expanded the Royal Blue Everton FC brand onto YouTube channel complete with new look brand design and video content.
- Attended a two day premier pro intense video editing training course, led by PA.
Videographer
ICE Creates
Birkenhead, Wirral
06.2013 - 01.2014
- Filmed and edited marketing videos for major UK businesses & organizations such as the NHS, Newcastle City Council and Wirral Met College.
- Successful campaigns went on to appear in national print, public transport spaces and TV/Radio
- Worked out on location filming real people and edited footage to depict stories and promotional material.
- Working towards tight deadlines was essential.
- Quick thinking was needed to tackle visual and audio challenges.
- I worked as part of a big team, liaising with clients and working alongside the graphics department, strong communication skills were needed.
- Managed social network accounts
- Advanced knowledge of editing, motion control & animation software.
- Strong understanding of green screen filming & editing.
Education
Bachelor of Arts - Media Professional Studies (Skillset Media Academy)
Liverpool John Moores University, Skillset Media Academy
Liverpool 09.2010 - 06.2013
Higher National Diploma - Media Studies with Television & Film
Wirral Metropolitan College
Wirral 09.2008 - 06.2010
Skills
Video Editing
Social Media Management
Analytical tracking
Adobe Suite
Camera operation
Photography
Thumbnail Design
Graphic Design
Timeline
Social Media Video Journalist
Reach plc
05.2023 - Current
Social Media Video Editor
Reach plc
09.2020 - 05.2023
Video Producer
Liverpool Echo
02.2016 - 09.2020
Videographer
ICE Creates
06.2013 - 01.2014
Bachelor of Arts - Media Professional Studies (Skillset Media Academy)
Liverpool John Moores University, Skillset Media Academy
09.2010 - 06.2013
Higher National Diploma - Media Studies with Television & Film
Wirral Metropolitan College
09.2008 - 06.2010
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