Summary
Overview
Work History
Education
Skills
Languages
Interests
Interests
Timeline
Generic
GYANAVI UPADHYAY

GYANAVI UPADHYAY

Manchester

Summary

Social Media and Content Executive with nearly two and half years of experience delivering campaigns across digital, social, and live event channels. Skilled in managing and growing platforms including Instagram, LinkedIn, YouTube, and newsletters, with proven success in driving audience engagement and aligning strategies with brand goals. Experienced in content creation, video production, and community engagement, as well as coordinating influencer collaborations to extend campaign reach. Previous hospitality and retail experience provides strong understanding of customer service, in-venue activations, and brand presentation. Organised, proactive, and collaborative, with a passion for food culture, seasonal events, and creative brand storytelling.

Overview

7
7
years of professional experience

Work History

Social Media & Video Content Executive

Go Live Global
Manchester
08.2024 - Current
  • Planned, managed, and executed social media campaigns across Instagram, LinkedIn, YouTube, and newsletters. Increased Instagram following by 462% in five months through consistent posting and engaging short-form content.
  • Created and published Reels, carousels, and event coverage videos to enhance brand presence.
  • Appeared on-camera for behind-the-scenes content, strengthening audience connection.
  • Coordinated influencer collaborations for event campaigns, expanding reach and engagement.
  • Supported seasonal events and product activations with live content capture and storytelling.

Marketing Intern

Aviva India
05.2024 - 08.2024
  • Supported campaign planning and execution for marketing and employer branding initiatives.
  • Designed and published posts to engage employees and external audiences.
  • Collaborated with cross-functional teams to ensure alignment with marketing objectives.

Digital Content Creator

LIGMOS
Manchester
01.2024 - 03.2024
  • Produced multimedia content aligned with brand tone, resulting in a 25% increase in social engagement.

YouTube Content Creator

The Dramatic Brown
Manchester
03.2020 - 07.2021
  • Scripted, filmed, edited, and published weekly videos including vlogs, skits, and dance content.
  • Built full-cycle content production skills while collaborating with other creators.

Hospitality & Retail Roles

Etihad Stadium Merchandise Store & ARC Hospitality
01.2019 - 01.2021
  • Delivered high-quality customer service in fast-paced environments.
  • Gained experience in hospitality and retail operations, with a focus on customer engagement and service delivery.

Education

BA (Hons) - Digital Media & Extended Reality

University of Salford
UK
07-2024

A-Levels - Media Studies, Psychology, BTEC Science

Loreto College
Manchester

GCSEs -

Bramhall High School
Manchester

Skills

  • Social Media Management
  • Creative Content Development
  • Video Production
  • Video Editing
  • Content creation
  • Event Marketing Support
  • Campaign Planning
  • Coordination
  • Delivery
  • Community Engagement
  • Influencer Collaboration
  • Partnership Management

Languages

English
Hindi

Interests

Trained Kathak dancer, since age of 5; performed across the UK including Manchester Museum, Birmingham, and London showcases. 

Background dancer, 2021, Performed as a background dancer for the Punjabi film Fikar-Karo Na (now available on YouTube), gaining hands-on experience working with industry professionals including directors, choreographers, and fellow dancers.

Interests

  • Dance & performing Arts
  • Cooking
  • Swimming
  • Photography & Editing

Timeline

Social Media & Video Content Executive

Go Live Global
08.2024 - Current

Marketing Intern

Aviva India
05.2024 - 08.2024

Digital Content Creator

LIGMOS
01.2024 - 03.2024

YouTube Content Creator

The Dramatic Brown
03.2020 - 07.2021

Hospitality & Retail Roles

Etihad Stadium Merchandise Store & ARC Hospitality
01.2019 - 01.2021

BA (Hons) - Digital Media & Extended Reality

University of Salford

A-Levels - Media Studies, Psychology, BTEC Science

Loreto College

GCSEs -

Bramhall High School
GYANAVI UPADHYAY