SHIVAM SINGH
Lucknow,India
Summary
Results-driven Marketing & Communication Manager with 2+ years of progressive hospitality experience driving brand growth, digital transformation, and revenue optimization. Proven expertise in hotel pre-opening launches, integrated marketing campaigns, PR & media relations, and influencer partnerships. Skilled in developing data-driven strategies, managing large-scale P&L budgets (₹1Cr+), and achieving measurable business impact across 5-star and midscale properties.
Overview
1
1
Certification
Work history
PR & Marketing Manager
ITC Hotels
WelcomHotel By ITC Hotels Dwarka New Delhi
02 2026 - 2026.07
- Budget Management: Formulated and managed ₹2.5Cr annual marketing budget, strategically allocating across seasonal campaigns, property launches, and brand initiatives
- Property Launches: Spearheaded go-to-market strategy for DEL ONE (all-day dining) and redesigned lobby, coordinating pre-opening buzz and positioning for market differentiation
- Brand Content: Executed comprehensive brand shoot across DEL ONE, lobby redesign, and rooftop venue — creating assets for media outreach, digital platforms, and promotional campaigns
Marketing & Communication Manager ( Pre Opening )
Radisson
MG Road New Delhi
06 2025 - 02 2026
- Spearheading pre-opening marketing strategy for premium 5-star property, developing comprehensive brand positioning roadmap with 5-month timeline and 20+ marketing touchpoints
- Designed and implemented strategic marketing budget with cost efficiency framework, ensuring optimal ROI alignment across digital, traditional, and experiential channels
- Executed professional brand photoshoot generating 40+ high-quality assets across all formats — strengthening visual identity for digital and print collaterals
- Developed comprehensive pre-opening marketing roadmap incorporating digital campaigns, brand assets, media partnerships, and influencer outreach strategy
- Maintained 100% brand consistency across all communication channels via centralized style guide and content approval process, positioning property as premier destination
Assistant Manager Marketing & Communication
Marriott International, Inc.
Courtyard by Mahabaleshwar
01 2025 - 05 2025
- Conceptualized and launched 12+ integrated marketing campaigns across digital, social, and traditional channels, resulting in 28% increase in brand awareness and 15% growth in social media engagement
- Built and executed internal communication strategy across group of properties, improving stakeholder engagement by 35% and alignment across corporate and property teams
- Developed and implemented integrated marketing plan for rooms and F&B, driving 18% increase in occupancy rates and 22% growth in food and beverage covers
- Managed marketing budget of ₹1Cr+ with accountability, tracking spend against KPIs and achieving 21% cost optimization through strategic vendor negotiations and campaign efficiency
- Implemented data-driven marketing strategies resulting in 26% improvement in conversion rates and 30% increase in direct bookings through optimized digital channels
- Marriott International
Assistant Manager Marketing & Communication
Marriott International, Inc.
Renaissance Lucknow , India
05 2023 - 01 2025
- Directed comprehensive PR strategy executing 15+ media campaigns resulting in 40+ media features across regional publications and 3x increase in brand mentions year-over-year
- Led influencer partnerships and brand activations leveraging 500K+ combined social reach, enhancing brand visibility and generating 12K+ qualified social media leads
- Spearheaded digital marketing initiatives resulting in Highest Digital Room Night Mix for Q3 across entire APEC region (30% above baseline), demonstrating excellence in data-driven strategy
- Managed digital and social media platforms growing followers from 8K to 11.5K (43.75% growth), ensuring 100% brand consistency and executing 52+ weekly content calendar items
- Formulated and optimized annual marketing budget (₹80L+), strategically allocating across seasonal promotions and events with 24% ROI improvement and reduced cost per acquisition by 20%
- Successfully launched 'ZAFFRAN' fine dining restaurant — orchestrated pre-opening buzz through 8 regional media features, hosted exclusive HNI networking event with 60+ participants, and achieved 40% pre-opening bookings
- Aligned all marketing initiatives with organizational revenue goals, directly contributing to 18% increase in F&B covers and 12% growth in room bookings year-over-year
Assistant Manager Marketing & Communication ( Pre-Opening )
IHG Hotels & Resorts
Lucknow, India
03 2023 - 05 2023
- Developed comprehensive pre-opening marketing strategy and brand positioning for 150-key upper-midscale property, creating launch roadmap across 3 months
- Created digital marketing collaterals including website copy, 35+ social media assets, email campaign templates, and brand guidelines — ensuring consistency across all launch touchpoints
- Coordinated with corporate communications team to align property messaging with global brand standards, establishing SOPs for ongoing brand management
- Executed pre-opening marketing campaign generating 500+ qualified leads and achieving 45% pre-opening bookings ahead of soft launch
Education
B.Sc. - Hospitality & Hotel Administration
IHM Ahmedabad
05/2013 - 01/2016
12th Grade - ISC
St. Dominic Savio College
Lucknow10th Grade - ICSE
St. Dominic Savio College
LucknowSkills
- Digital Marketing Strategy
- Content Management & Creation
- Brand Positioning & Development
- Social Media Strategy
- PR & Media Relations
- Influencer Partnerships
- Event Management
- Budget Planning & P&L Management
- Marketing Analytics
- Hotel Marketing
- Pre-Opening Launch Strategy
- Guest Engagement
- Revenue Optimization
- Market Research
- Campaign Development
- SEO marketing
- Reputation management
- Communications strategies
Certification
- Google Analytics Certification — expertise in web analytics and data-driven decision making
- Social Media Marketing Specialist — proficiency in platform strategy and content optimization
- Hospitality Marketing Management Workshop — Advanced strategies for hotel marketing and revenue management
Accomplishments
- Achieved Highest Digital Room Night Mix for Q3 across entire APEC region (30% above baseline) — demonstrating excellence in digital marketing strategy
- Secured 40+ media features and 15+ PR campaigns across regional publications — building strong brand presence and credibility
- Managed ₹80L+ marketing budgets with 24% ROI improvement — proving strategic allocation and cost efficiency at scale
- Built 11.5K social media community with 500K+ influencer reach — amplifying brand visibility and engagement
Languages
English (Fluent)
Hindi (Native)
Personal Information
- Date of birth: 08/15/94
- Nationality: Indian
Custom
Industrial Training, Vivanta by Taj Lucknow, Dec 2014 – Apr 2015
Timeline
PR & Marketing Manager
ITC Hotels
02 2026 - 2026.07
Marketing & Communication Manager ( Pre Opening )
Radisson
06 2025 - 02 2026
Assistant Manager Marketing & Communication
Marriott International, Inc.
01 2025 - 05 2025
Assistant Manager Marketing & Communication
Marriott International, Inc.
05 2023 - 01 2025
Assistant Manager Marketing & Communication ( Pre-Opening )
IHG Hotels & Resorts
03 2023 - 05 2023
B.Sc. - Hospitality & Hotel Administration
IHM Ahmedabad
05/2013 - 01/2016
12th Grade - ISC
St. Dominic Savio College
10th Grade - ICSE
St. Dominic Savio College