Shehryar Effandi

Rare Sales Negotiator – New Homes and Investment

Sales Performance & Negotiation

• Negotiated high-value new homes transactions, consistently achieving strong margins and successful outcomes for all parties.
• Consistently exceeded individual sales targets through disciplined pipeline management and effective closing techniques.
• Designed and delivered highly structured, consultative viewings, guiding buyers from a macro overview of the development, location, and market context through to the micro detail of individual plots, layouts, specifications, and finishes.
• Demonstrated strong expertise in off-plan property sales, confidently guiding customers through the entire purchase journey by clearly explaining the off-plan process, timelines, and benefits, ensuring informed decision-making and a smooth, trusted buying experience.
• Leveraged a deep, end-to-end understanding of the conveyancing process to proactively manage transactions and reduce fall-throughs.
• Achieved exchange on over 85% of deals placed under offer, demonstrating strong pipeline control and deal progression.
• Utilised creative and proactive lead-generation strategies to drive new business, including targeted outreach, relationship-led networking, and innovative use of existing databases and referrals
• Ranked 2nd company-wide for value in Q2 2025 and 1st for value in 2025 within the New Homes Division.

Developer & New Homes Partnership

• Acted as the lead point of contact for developers, managing relationships from launch through completion.
• Delivered weekly viewing and performance reports, providing buyer feedback, demand trends, and actionable pricing insight.
• Supplied data-led market intelligence to support pricing strategy, marketing positioning, and stock release decisions.
• Worked closely with developers to refine advertising, presentation, and marketing strategy to achieve optimal results..

Client Relationship Management

• Managed the full buyer journey from initial consultation to post-completion, delivering a consistently high standard of service.
• Built long-term, trust-based relationships with purchasers and investors, generating repeat business and referrals.
• Handled complex negotiations and client objections professionally, maintaining confidence and momentum throughout the sales process.
• Delivered strong after-sales care through regular communication and market updates.

Leadership, Training & Team Development

• Played a key role in training and onboarding new starters across the division, sharing best practices in negotiation, progression, and client management.
• Collaborated with front office negotiators to integrate new home viewings into daily activity, increasing productivity and viewing volumes across offices
• Regularly called upon as a senior performer in end-of-month meetings, contributing to performance reviews, exercises, and knowledge-sharing sessions.
• Led andcontributed to group projects focused on improving sales processes, productivity, and new homes performance.
• Acted as a go-to senior figure for guidance and support, helping raise standards and performance across teams.

• Highly driven sales professional with a proven track record of consistently meeting and exceeding sales targets and KPIs.
• Regularly exceeded Tier 1 and Tier 2 daily sales targets, contributing to top-performing regional results.
• Achieved an average 75.3% lead registration rate, significantly surpassing the monthly target of 50%.
• Consistently delivered the highest sales performance within the assigned region.
• Leveraged strong interpersonal and communication skills to provide exceptional, customer-focused service.
• Engaged customers through consultative selling, delivering tailored product advice and personalised recommendations.
• Successfully executed cross-category selling and upsold customers to premium-priced products.
• Led engaging group product demonstrations during peak trading periods to maximise sales conversion while ensuring high levels of customer engagement.
• Maintained in-depth, up-to-date knowledge of key competitors’ products to effectively position offerings and win market share.
• Outperformed competing on-location brand ambassadors through product expertise, customer engagement, and sales effectiveness.
• Thrived in fast-paced, competitive retail and sales environments while maintaining consistently high-performance standards.

• Utilised in-house CRM and case management systems to efficiently log, manage, and distribute client requests and queries.
• Handled and resolved customer complaints professionally, ensuring timely solutions and high levels of customer satisfaction.
• Provided accurate English–Urdu translation and interpretation to support clear communication between customers and internal team members.
• Supported the manager with a range of administrative tasks, contributing to smooth day-to-day operations.
• Maintained detailed and accurate administrative records using spreadsheet software.
• Delivered high-quality customer support both face-to-face and over the phone, always maintaining a professional and customer-focused approach.