Shannon McGimpsey
Liverpool,Merseyside
Summary
Driven Digital Marketing professional with expertise in PPC, Paid Social and Display Advertising. Specialises in optimising Google Ads Search and Performance Max campaigns, crafting audience-focused content, and analysing performance using Google Analytics and Meta. Delivers data-driven strategies that enhance engagement and drive conversions, supporting broader business goals through impactful multi-channel campaigns.
Overview
5
5
years of professional experience
1
1
Certification
Work history
Digital Marketer (PPC & Paid Media)
City Plumbing / Highbourne Group
Crick, Northamptonshire
02.2022 - Current
- Responsible for supporting and delivering multi-channel digital marketing campaigns across PPC, Paid Social, and Display Advertising.
- Plan, implement and optimise Google Ads Search and Performance Max campaigns.
- Monitor and analyse campaign metrics including CTR, CPC, conversion rate and ROAS.
- Use Google Ads and Google Analytics to identify trends, opportunities and areas for optimisation.
- Produce weekly and monthly performance reports to support strategic decision-making.
- Support the planning and delivery of paid social campaigns across Meta platforms.
- Create audience-focused content and ad copy tailored to different customer segments.
- Brief creative assets for campaign activity and collaborate closely with design teams.
- Coordinate display advertising schedules and activity with advertising partners.
- Support the delivery of integrated digital marketing campaigns across multiple channels.
- Maintain campaign planners and marketing schedules to ensure timely campaign delivery.
Social Media Assistant
The Derby Arms Ltd
Ormskirk, Lancashire
09.2021 - 02.2022
- Managed social media channels, creating engaging content that enhanced brand visibility.
- Assisted in increasing brand awareness and customer engagement through social media activity.
- Maintained consistent branding across online and offline marketing materials.
- Designed promotional assets using Adobe Photoshop.
Education
BA (Hons) - Marketing with Digital Communications (2:1)
Edge Hill University
Certificate of Higher Education - Fashion Communication
Liverpool John Moores University
A-Levels - Art & Design, Photography, Graphic Design, Fine Art and Textiles
King George V College
GCSEs - Including Maths and English
Deyes High School
Skills
- Google Ads (Search & Performance Max)
- PPC Advertising
- Paid Social Advertising (Meta)
- Display Advertising
- Google Analytics (GA4)
- Campaign Analysis
- Audience Targeting
- SEO
- Email Marketing
- Affiliate Marketing
- Content Creation
- Canva & Adobe Creative Suite
Certification
- Google Product Training – Google
- SEO Fundamentals – Semrush
- Content Marketing & SEO Fundamentals – Semrush
- HTML & CSS – Codecademy
ADDITIONAL EXPERIENCE
Reception & Administrative Support
- Receptionist Assistant – 7 Day Access,
- Administrative Assistant & Receptionist – North Park Vaccination Centre
- Administrative Assistant – The Strand Medical Centre
Delivered professional customer service, managed appointments and enquiries, maintained records, and provided efficient administrative support in busy healthcare and office environments.
Affiliations
- Art and creative design
- Photography
- Home interiors and interior styling
- Hiking
Timeline
Digital Marketer (PPC & Paid Media)
City Plumbing / Highbourne Group
02.2022 - Current
Social Media Assistant
The Derby Arms Ltd
09.2021 - 02.2022
GCSEs - Including Maths and English
Deyes High School
BA (Hons) - Marketing with Digital Communications (2:1)
Edge Hill University
Certificate of Higher Education - Fashion Communication
Liverpool John Moores University
A-Levels - Art & Design, Photography, Graphic Design, Fine Art and Textiles
King George V College