Summary
Overview
Work History
Education
Skills
Certification
Extra Curriculars
Languages
Timeline
Generic

Ameena Naweed

Bristol

Summary

Performance marketing specialist with 5+ years’ agency experience managing Google Ads, YouTube, and Performance Max campaigns across high-value brands including Nissan, Heineken, Unilever, and Stanley Black & Decker. Skilled in DV360, App Campaigns, CRM-linked attribution, Firebase event design, and downstream funnel optimisation. Adept at cross-market paid strategy and full-funnel measurement using GA4, GTM, and Looker Studio. Ready to drive scalable, signal-rich growth for BAWAG's digital POD.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Digital Marketing Executive -Paid Media

Indicia Worldwide
02.2024 - Current
  • Managed multi-country campaigns across Google Ads, YouTube, and PMax for brands like Stanley Black & Decker, Heineken, Nissan & Unilever, improving ROAS by 37%
  • Launched and optimised PMax and YouTube campaigns with event-based targeting and enhanced conversions, lifting conversion volume by 42%
  • Partnered with tech teams to set up GTM tags and GA4 conversion schema tied to CRM events, closing attribution gaps in the customer journey
  • Produced Looker Studio dashboards segmented by market and funnel stage, driving quarterly campaign refinements across EMEA

Senior Consultant, Paid Media

Bucks Business
01.2023 - 12.2023
  • Led full-funnel activation across Google Ads and YouTube, increasing approved conversions by 31% through strategic audience structuring and branded lift experiments
  • Implemented Firebase-based in-app event tracking to optimise app campaigns for post-install actions (registration and usage)
  • Ran Demand Gen and PMax tests to extend reach while maintaining efficiency, improving micro-conversions by 29% across two EU markets
  • Imported offline conversion events into Google Ads from CRM, enabling bid strategy tuning and improving CPA accuracy

Marketing & Editorial Consultant

The Social Talks
07.2023 - 10.2023
  • Delivered paid campaigns across Meta and Threads platforms, improving in-platform engagement by 35% and downstream website traffic by 22%
  • Created funnel-optimised landing pages tied to campaign objectives, contributing to an 18% rise in registration completions
  • Developed tracking guidelines for editorial campaigns, ensuring proper attribution and performance logging across five initiatives
  • Provided monthly testing insights for new vertical launch ads, supporting experimentation and content iteration

Student Editorial Services

University of Warwick
03.2023 - 10.2023
  • Developed segmented communications for student audiences, improving open rates by 22% and post-event engagement
  • Created in-platform content using Buffer and Meta Suite, consistently delivering on-time campaign rollouts
  • Produced quarterly campaign reports with recommendations for increasing in-app usage metrics across student segments
  • Supported brand suitability checks and visual QA across newsletters and digital content

Public Relations Intern

Brands Spectrum
01.2022 - 09.2022
  • Conducted media audits and benchmarking for campaign targeting and placement in regulated retail and finance sectors
  • Produced ad creatives using Canva for performance-led seasonal launches
  • Built segmented media lists and assisted with UGC campaign tracking for a major consumer electronics client
  • Segmented audiences for press outreach, contributing to 3 successful brand launches

Director General

LUMS Model United Nations Society
05.2021 - 06.2022
  • Oversaw operations and logistics for Pakistan’s largest public speaking event (500+ participants)
  • Managed 150+ staff across 8 departments, ensuring smooth role distribution
  • Coordinated strategic planning, creative direction, and digital marketing delivery

Education

MA - World Literature

WARWICK UNIVERSITY
10.2023

BA (Hons) - English

LAHORE UNIVERSITY OF MANAGEMENT SCIENCES
06.2022

Skills

  • Platforms: Google Ads, YouTube, DV360, Performance Max, Meta, Firebase
  • Tracking & Measurement: GA4, GTM, Search Console, Enhanced Conversions, Offline imports
  • Campaign Strategy: Audience segmentation, goal-driven automation, branded search lift, funnel structuring
  • Tools: Looker Studio, Excel, HubSpot, WordPress, Mailchimp
  • Signals & Attribution: CRM tracking, in-app event schema, signal validation, branded lift studies
  • Creative & CRO: A/B testing, CTA iteration, WordPress collaboration, creative fit for funnel stages

Certification

  • Google Ads – Search, Shopping & Video
  • Meta Blueprint – Media Planning
  • GA4 Advanced Training
  • Nielsen ROPO Attribution Certified
  • HubSpot CRM Certification

Extra Curriculars

  • Conducted and transcribed oral history interviews with women in public service, contributing to a national gender equity archive
  • Raised awareness for acid attack survivors and supported campaign storytelling with Depilex Smileagain Foundation
  • Won Best Delegate at SCOTMUN and represented Pakistan at Turkey MUN (UNODC), strengthening strategic communication and diplomacy skills

Languages

English
Native or Bilingual
Urdu
Native or Bilingual
Hindi
Native or Bilingual

Timeline

Digital Marketing Executive -Paid Media

Indicia Worldwide
02.2024 - Current

Marketing & Editorial Consultant

The Social Talks
07.2023 - 10.2023

Student Editorial Services

University of Warwick
03.2023 - 10.2023

Senior Consultant, Paid Media

Bucks Business
01.2023 - 12.2023

Public Relations Intern

Brands Spectrum
01.2022 - 09.2022

Director General

LUMS Model United Nations Society
05.2021 - 06.2022

BA (Hons) - English

LAHORE UNIVERSITY OF MANAGEMENT SCIENCES

MA - World Literature

WARWICK UNIVERSITY

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