Shabaan Master
Bolton,UK
Summary
Marketing Graduate with over 1 year of experience in digital marketing and communications within social and tech sectors. Demonstrated success in enhancing organic traffic through SEO-driven content and effective email campaigns. Strong foundation in digital marketing principles, including SEO, content creation, and social media management. Possesses excellent communication and problem-solving skills, ready to drive engagement in a dynamic marketing environment.
Overview
1
1
years of professional experience
Work history
Digital Marketing Specialist
Naturality Digital
Shenzhen, China
03.2024 - 02.2025
- Supported email marketing for MCHOSE GX87 campaign, raising £138,000 from 1,500 backers using Mailchimp for segmentation, automation, and campaign analysis.
- Authored compelling copy for Jartoo Heated Blanket campaign, exceeding funding goal by 300% in one month through targeted email flows and customer journey optimisation in Klaviyo.
- Conducted comprehensive SEO efforts, enhancing website rankings through keyword optimisation and link building.
- Wrote articles and blog posts to enhance organic traffic aligned with the SEO strategy.
- Managed daily social media interactions to enhance brand visibility and engagement.
Content Writer
Social
Manchester, UK
08.2023 - 03.2024
- Crafted press releases that garnered significant media attention, elevating the company profile in the social housing sector.
- Maintained consistency of brand voice across all written communication channels, enhancing the company's image.
- Conducted market research for initiatives like Birmingham Housing Week to extract strategic insights.
- Performed regular client audits, evaluating websites, SEO, and content to boost campaign effectiveness.
- Optimised blogs and developed engaging content to increase organic traffic and connect with target audiences.
Sales Representative
Modern Milkman
Manchester, UK
11.2021 - 12.2022
- Identified customer needs and delivered tailored product recommendations.
- Developed strong client relationships to foster loyalty.
- Conducted product demonstrations effectively during events to showcase features.
- Collaborated with team members to achieve sales targets and enhance performance.
- Educated customers about product features and benefits, driving informed purchasing decisions.
Education
Bachelor of Science - Marketing
University of Salford
Manchester 04.2001 - 2023
Foundation Degree in Arts - Fashion Design
University of Salford
SalfordA - Level -
Thornleigh Salesian College
BoltonSkills
- Copywriting
- Search Engine Optimisation (SEO)
- Email Marketing
- Canva
- Content Marketing
- Microsoft Office
- Google Workspace
- Search Engine Marketing
- Social Media
- Communication
- Problem Solving
- Public speaking
Timeline
Digital Marketing Specialist
Naturality Digital
03.2024 - 02.2025
Content Writer
Social
08.2023 - 03.2024
Sales Representative
Modern Milkman
11.2021 - 12.2022
Bachelor of Science - Marketing
University of Salford
04.2001 - 2023
Foundation Degree in Arts - Fashion Design
University of Salford
A - Level -
Thornleigh Salesian College
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