Senait Tsedeke Arficho
Liverpool,UK
Summary
Retail professional with experience in fashion and hospitality sectors. Proven ability to enhance customer experiences through tailored service and strong product knowledge. Skilled in cash handling and visual merchandising, contributing to store success in fast-paced environments.
Overview
9
9
years of professional experience
Work history
Matchday Hospitality Host
Anfield Stadium
Liverpool, UK
2023.05 - Current
- Delivered exceptional front-facing hospitality service to guests in high-pressure, high-volume matchday environment,dealing with over 100 fans
- Welcomed and assisted guests with confidence, ensuring positive and memorable experience from arrival to departure
- Responded calmly and professionally to guest queries and issues, maintaining high service standards at all times
- Worked collaboratively with team members to manage crowd flow, timing, and service delivery during live events
- Part-time
- Followed hygiene and safety regulations to uphold high standards of health protection.
Sales Assistant
Flannels
Liverpool, UK
2024.07 - 2026.01
- Acted as brand ambassador on shop floor, greeting customers confidently and creating a welcoming, personalised shopping experience
- Provided tailored styling advice and product recommendations, helping customers build outfits for different occasions
- Developed strong product knowledge to confidently answer customer questions and support purchasing decisions
- Handled cash and card transactions accurately with close attention to detail
- Assisted with stock control, replenishment, and maintaining high visual and housekeeping standards
- Supported smooth day-to-day running of t store by working flexibly across shifts and priorities
- Part-time
Receptionist
Caravan Hotel
Addis Ababa, Ethiopia
2021.08 - 2022.09
- Served as first point of contact for hotel guests, providing warm, professional, and welcoming reception.
- Managed check-ins and check-outs efficiently, handling bookings, guest enquiries, and administrative tasks
- Communicated effectively with housekeeping and management to ensure smooth daily operations
- Maintained high level of discretion, organisation, and attention to detail in customer-facing role
Sales Assistant
Sports Scene (comparable to Sports Direct)
Johannesburg , Gauteng
2017.05 - 2019.04
- Collaborated effectively with team members to meet sales targets.
- Demonstrated products effectively leading to increased sales conversions.
- Monitored trends in consumer behaviour with keen attention to detail.
- Fostered a welcoming store environment by maintaining clean and well-organised displays.
- Assisted customers with athleisure and sportswear purchases, advising on fit, performance, and styling suitability
- Contributed to monthly sales targets by proactively upselling complementary products
- Managed busy trading periods while maintaining strong service standards
- Maintained organised stock rotation and supported promotional floor changes
- Developed strong customer relationships, increasing repeat footfall
Education
Bachelor of Arts - International Business
University of Liverpool
Liverpool07.2025
Skills
- Cash handling
- Visual merchandising
- Brand Promotion
- Customer retention
- Customer Service
- Upselling expertise
Languages
English
Fluent
Amharic
Native
Zulu
Intermediate
Timeline
Sales Assistant
Flannels
2024.07 - 2026.01
Matchday Hospitality Host
Anfield Stadium
2023.05 - Current
Receptionist
Caravan Hotel
2021.08 - 2022.09
Sales Assistant
Sports Scene (comparable to Sports Direct)
2017.05 - 2019.04
Bachelor of Arts - International Business
University of Liverpool