Dedicated and results-driven commercial leader with over 18 years of experience leading high-performing teams and driving revenue growth in dynamic business environments. Proven track record of developing and implementing strategic initiatives to expand market presence, increase sales, and optimise operational efficiencies. Adept at fostering strong client relationships and negotiating favourable contracts. Skilled in analysing market trends and leveraging data-driven insights to make informed business decisions. Passionate about driving organisational success through innovative solutions and effective leadership. Substantial experience and success in establishing new affiliates nationally and internationally.