Ian Stiles

Business Unit Head for Rare Diseases. P&L responsible. Strategic and Operational Leader for the Rare Blood Disorder, Rare Endocrine Disorders, Haemoglobinopathies and Women’s Health franchises, striving for sustainable growth and improving patient impact. Leading cross functional teams of sales, marketing, and market access.

• Short Term Assignment, leading the UK marketing function for both NHS and Private markets.

• Strategic and operational director for the Rare Blood Disorders business unit. Line manager for the sales and marketing teams of the Rare Blood Disorders therapy area. Defining the Rare Blood UK strategy and direction (in line with global/corporate strategy) to enable immediate, mid-term and long-term success.
• Reporting to Vice President of Rare Diseases, overseeing all cross-functional activities (e.g. Sales, Medical, Marketing and Patient and Market Access) enabling forward thinking approaches to the market and exceeding targets for each of the 5 promoted brands throughout their product lifecycles.
• Successfully launched 4 major brands in the UK. Accountable for sales revenue, budget management, forecasting and all pre/post product launch activity including new therapy areas (such as sickle cell disease) and leading the operational strategy and tactics to grow the overall business.
• Cross functional, regional and global collaboration, and a member of multiple core global strategy/project teams, always looking to drive positive changes in ways of working, whilst maintaining a strong compliance mindset.
• Closely collaborating with commercial excellence and customer engagement teams, as well as engaging with KOLs, PAGs and Payer stakeholders to ensure an optimised approach and digital strategy.
• UK Rare Blood Disorders has been used as example as best practice with working methods and results (e.g. most recent launch reached the largest/fastest market share and largest patient capture in the globe).
• A proven influential leader, frequently running global workshops and town hall presentations.
• A believer in developing people, succession planning, and creating a positive, ambitious, growth mindset culture evidenced by team performance and feedback.
• Experienced in understanding the NHS, local health systems and the changing landscape of access and reimbursement.
• UK Rare Blood Disorders has been cited as a best practice example for effective working methods and results.
• Experienced in coaching, managing performance and in change management.
• Awarded Manager of the year 2021.

• Brand lead for the haemophilia pharmaceutical portfolio. Leading the marketing strategy and direction to enable immediate, mid-term and long-term success of the business.
• Delivering exceptional omni-channel marketing campaigns and training the key account managers.
• Awarded Novo Nordisk Ambassador 2018.
• Represented the UK on multiple global strategy workstreams.
• AQP signatory for materials.

• Refocused and reorganised the marketing department by providing strategic leadership for 28 services.
• Responsible for department P&L.
• 2nd Line manager, leading 14 professionals including a remote Sales Team, Marketing Managers and Events Team.
• Developed integrated campaigns to connect with major stakeholders including the NHS, CCGs and the public.
• Increased sales via various multi-channel engagement activities.
• Supported the integration of multiple company acquisitions.

• Senior Marketing Manager for hospital point of care diagnostics with the overall remit to create and implement an impactful marketing plan to ensure maximum buy-in.
• Lead a high performing team of Product and Market Managers.
• Executed all phases of the product lifecycle regarding instruments and IT products.
• Accountable for the budget and ensured an optimum return on investment.
• All product lines exceeded sales targets for 3 consecutive years.
• Doubled the install base for a new blood gas instrument against fierce competition.
• Represented the UK on the EMEA point of care working group by influencing global projects based on the UK marketing needs.
• Employed outstanding project management skills by leading internal and external events.

• National product Manager for diabetes care with responsibility for B2B and B2C, medical and consumer devices and strategic planning of the business. Created and executed the marketing campaigns. Coached the sales force and ran training courses for new employees. Planned national exhibitions, advisory board meetings and sales meetings. Other achievements as Product Manager included:
• Successfully launched 2 major products into primary and secondary care.
• Achieved top line monthly sales and product forecasting including pre-analytical systems.
• Overhauled and launched the new company website increasing site visits month by month.
• Developed online initiatives with social media, new marketing materials and sales tools.
• Coordinated tender pricing and responses.

• Territory Manager who identified new opportunities to ensure consistent growth of the market share and drove forward on the sales of each product. Forecast monthly demand and supply. Forged productive working partnerships with healthcare professionals. Further accomplishments as Territory Manager were:
• Achieved top salesperson for 4 quarters.
• Closely monitored competitor activity and industry developments to gauge impact on the business

• Selected from 6,000 applicants to be one of 5 graduates on the marketing graduate scheme.
• Produced new material for the astigmatism portfolio in optical division
• Devised and developed a complex customer database in orthopedics