SAYURI Yu
London,UK
Summary
A creative designer with expertise in exhibition curation, window displays, and digital storytelling. Passionate about sustainable fashion and skiing culture, skilled in boosting customer engagement and brand recognition through impactful merchandising. Eager to bring my skills as a Sales Assistant to We Norwegians and support the brand's growth.
Overview
1
1
year of professional experience
5
5
years of post-secondary education
Work History
Visual Merchandising and Window Display Assistant
Montbell
Japan, Japan
01.2023 - 02.2023
- Designed and implemented ski-themed window displays for Montbell’s flagship store, resulting in a 20% increase in foot traffic and boosting seasonal sales.
- Curated visually engaging displays that highlighted the sustainable and functional features of Montbell's outdoor apparel, reinforcing brand identity.
- Collaborated with the sales team to provide product insights to customers, enhancing their understanding and driving purchase decisions.
- Managed seamless seasonal transitions for displays, ensuring campaigns were delivered on time and aligned with brand aesthetics.
Design and Brand Development Intern
Aoya Design
Shenzhen, China
07.2022 - 08.2022
- Led the design of immersive exhibitions integrating digital and cross-media art, achieving a notable increase in visitor engagement and satisfaction.
- Created promotional films and visual designs that effectively communicated the brand's vision, increasing website traffic and audience reach.
- Designed and launched a new website, ensuring consistent branding and elevating Aoya Academy’s reputation for digital creativity.
- Partnered with marketing teams to execute cross-channel strategies, resulting in a 15% growth in audience engagement and improved market visibility.
Education
Master of Arts (MA) - Digital Media, Culture, and Education
University College London (UCL)
London 09.2023 - 10.2024
Bachelor of Arts (BA) - Visual Communication Design
Nankai University
Tianjin 09.2019 - 07.2023
Skills
Retail Expertise: Visual Merchandising, Customer Engagement, Product Presentation
Design Skills: Photoshop, Figma, Illustrator, InDesign, Blender, Unity
Interactive Media: Digital Storytelling, Animation, Multimedia Design
Accomplishments
- International Visual Arts Council Finalist Award 2021
- Bronze Award, Sands Art & Design Competition, Singapore 2021
- Silver Award, Hong Kong Contemporary Design Awards 2020
- Bronze Medal in the 2nd International Trendy Culture Design Competition 2021
- Silver Award, BICC Sino-British International Creative Competition 2021
- Excellence Award, 2nd UNOVIS International Poster Competition, Belarus 2022
Affiliations
- Skiing: A lifelong passion with a deep understanding of skiing culture and trends
- Photography
- Painting
Timeline
Master of Arts (MA) - Digital Media, Culture, and Education
University College London (UCL)
09.2023 - 10.2024
Visual Merchandising and Window Display Assistant
Montbell
01.2023 - 02.2023
Design and Brand Development Intern
Aoya Design
07.2022 - 08.2022
Bachelor of Arts (BA) - Visual Communication Design
Nankai University
09.2019 - 07.2023
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