Sasha Kharadi

Integrated legacy systems into Microsoft Dynamics 365 to enhance CRM functionality.

• Established comprehensive sales processes that boosted team productivity.
• Developed automation triggers for efficient management of CRM operations.
• Created automated campaign flows to elevate brand awareness and promote new products.
• Maintained and improved outdated data processes aligned with business relationships.
• Administered advanced CRM features, streamlining overall business operations.
• Implemented new tools to strengthen marketing infrastructure within Microsoft Dynamics 365.
• Enhanced tracking and reporting by establishing CRM best practices across Defaqto systems.

Managed the bespoke CRM system, aiming to improve productivity and develop into more modern marketing needs.

• Developed marketing campaigns using CRM data, brand visibility increased.
• Utilised CRM tools, leading to a more efficient workflow.
• Ensured GDPR compliance whilst handling sensitive customer data.
• Regularly reviewed and updated CRM systems ensuring optimal performance.
• Managed weekly reports from the database, fostering informed decision-making process.
• Devised a strategy for successful customer retention and loyalty.
• Oversaw and maintained CRM system for enhanced business operations.

Independently led CRM strategy, improving productivity, customer engagement, and sales processes.

• Developed and implemented a CRM strategy focusing on registering customer behaviors across multiple channels to register markers of churn and engagement.
• Introduced Scoring strategies to enhance the marketing teams ability to create personalised journeys and the sales team to have more engaging calls which leads to higher chances of conversion.
• Revamped CRM journey plans and independently managed workflows, significantly improving operational productivity and customer engagement.
• Worked autonomously to train and develop junior staff, ensuring they were equipped with the skills to meet business goals during a period of significant organisational change.
• Monitored market trends and competitive offerings to identify segment expansion opportunities. Conducted independent market research, using insights to propose actionable strategies and inform key decisions.
• Designed and implemented a lead-scoring journey to evaluate customer engagement levels, providing the sales team with actionable insights to prioritize and personalize outreach efforts effectively.
• Created customer segmentation strategy in Pardot, improving lead conversion by 10%. Took the lead in developing segmentation strategies, from concept to implementation, resulting in a measurable increase in lead conversion.
• Independently created and implemented a Salesforce-based engagement dashboard, improving team visibility and decision-making on key customer metrics.
• Directed research efforts to refine customer segments and optimise sales approach
• Identified operational challenges and implemented solutions to optimise lead tracking through MQL/SQL journeys, streamlining processes and enhancing collaboration between sales and marketing.
• Created and executed training programs autonomously, enhancing team performance and ensuring high operational standards.
• Proactively ensured data integrity by auditing and rectifying CRM data, maintaining accuracy for reporting and strategic decision-making.

Enhanced CRM processes and campaigns through data-driven strategies, improving customer engagement and sales conversions.

• Identified and solved bottlenecks in Salesforce workflows independently, resulting in a 20% improvement in CRM process efficiency.
• Achieved higher-than-average CTR by refining email design and executing effective A/B tests. Independently optimized email marketing campaigns, driving significant improvements in engagement.
• Designed and executed targeted campaigns that boosted customer retention by 10%, focusing on personalized engagement and issue resolution.
• Led and facilitated working group discussions to enhance email marketing strategies, independently influencing team-wide initiatives that resulted in improved performance.
• Independently optimized CRM processes between Salesforce and Pardot, leading to a 25% increase in conversions.
• Created Mailchimp campaigns that achieved a 40% open rate, surpassing set targets. Independently managed email campaign creation, ensuring high performance and engagement.
• Developed and analyzed custom reports using B2BMA to improve marketing targeting, ensuring more effective campaigns and better results.
• Managed CRM strategy and execution for Houseful's corporate launch, independently ensuring smooth CRM integration and implementation.

Delivered end-to-end marketing strategies, enhancing digital presence and operational efficiency for clients.Guided clients through independent, end-to-end brand strategy development, improving their digital presence and engagement.

• Proactively researched cost-effective marketing solutions, identifying new customer acquisition channels that doubled the client's digital outreach.
• Led and managed the international team responsible for the website redesign, overseeing project execution and ensuring alignment with the client's goals.
• Established a digital booking system, reducing manual admin by 60%. Independently identified and implemented system improvements, resulting in significant operational efficiencies.
• Conducted first-party research to refine business strategy, resulting in actionable insights that helped clients better understand their customer base.
• Spearheaded the creation of MIECoach merchandising, aligning product development with marketing strategy to drive sales.
• Guided clients on brand image and ethos to foster winning brand strategy and increased online engagement. This translated to website and starting their social media pages
• Researched cost-effective solutions to build out new client base, doubled down on WoM methods while establishing their a digital presence
• Managed MIECoach's international team in creating their website resulting in a fresh one page design
• Established a digital booking system which has reduced manual admin by 60%
• Conducted 1st party research to understand current clientele, this allowed the client to better refine their business strategy
• Set up and managed the creation of MIECoach merchandising

Managed digital marketing and content creation to drive engagement and event attendance.

• Managed social media strategy for gamercamp_uk, independently creating and curating content that increased engagement and visibility.
• Planned, filmed, and edited promotional content, including teaser videos and behind-the-scenes footage, driving event awareness.
• Created and managed promotional campaigns across Instagram and Facebook, independently showcasing the event through innovative social media strategies.
• Liaised independently between cross-functional teams (artists, developers, designers) to ensure the seamless execution of event marketing.

Supported marketing strategy and event planning to drive attendance and awareness.

• Collaborated with the marketing manager to support event marketing, contributing to campaign creation and execution with minimal supervision.
• Independently developed and managed email marketing strategies, achieving 150+ sign-ups for events through targeted campaigns.
• Managed social media channels to drive event traffic, achieving strong event attendance results.
• Took on the responsibility of managing event logistics independently, ensuring smooth operations and guest satisfaction.