Frances Fogarty

• Managed and marketed a self-employed online fitness coaching business, including advertising, sales, client onboarding and customer support.
• Planned, created and edited engaging social media content across Instagram and TikTok to grow brand awareness and attract new clients.
• Wrote and created compelling captions, educational content, and promotional copy tailored to a specific target audience.
• Developed and maintained strong client relationships through personalised communication and ongoing support.
• Developed and maintained a consistent personal brand across all social media platforms
• Conducted consultation calls, converted enquiries into paying clients and managed the client journey from onboarding to programme delivery
• Delivered and maintained a positive customer experience from first contact to the end of contract, resulting in community building and regular referral.
• Organised and scheduled content, administration and business operations independently.
• Monitored content performance alongside client feedback to continually improve services, content and traffic.
• Balanced multiple projects and deadlines while independently managing business administration and scheduling.

Key Achievements

• Built an engaged social media community of 800+ followers through consistent organic content.
• Published over 1,000 pieces of short-form content across Instagram and TikTok while maintaining a consistent brand voice.
• Generated the majority of new business through organic digital marketing rather than paid advertising.
• Successfully managed all marketing, sales and operational functions of a self-employed business.

• Led high-energy group fitness classes, engaging groups of up to 30 members at a time, while fostering an inclusive community that inspired confidence, motivation and long-term member loyalty.
• Built a loyal community around regular classes through genuine relationships and a welcoming atmosphere, resulting in high repeat attendance and frequent word-of-mouth recommendations.
• Adapted communication and coaching styles to engage members of all ages, abilities and confidence levels, creating an environment where individuals felt supported, motivated and empowered to achieve their goals.
• Represented the gym as a positive brand ambassador, strengthening member satisfaction, trust and retention through every interaction.
• Promoted my own personal training services through authentic relationship building and face-to-face conversations, generating new client enquiries through referrals and member recommendations.
• Managed membership enquiries, supported new member onboarding and delivered a consistently high standard of customer service throughout the member journey.
• Worked collaboratively within a fast-paced team to ensure the smooth day-to-day operation of the gym, proactively supporting colleagues and wider business objectives.
• Demonstrated initiative by identifying priorities, streamlining operational tasks and consistently delivering work efficiently while maintaining high standards.

Key Achievements

• Built a loyal following for group fitness classes, with many new attendees joining through recommendations from existing members.
• Consistently received outstanding feedback for delivering uplifting, engaging and inclusive class experiences that motivated members to return.
• Recognised by colleagues for taking initiative, working efficiently and making a positive contribution to team performance and gym culture.

• Planned and delivered up to 3 creative activities and themed events per week that encouraged participation, social interaction and community among residents.
• Designed engaging games and experiences tailored to residents’ interests and abilities, adapting activities based on feedback and participation.
• Promoted upcoming activities through one-to-one conversations and group engagement, increasing resident involvement and enthusiasm.
• Built positive relationships with residents, creating a welcoming and inclusive environment that encouraged regular participation.
• Collaborated with colleagues to organise events and ensure activities were delivered smoothly and to a high standard.

• Led engaging circus gymnastics sessions for groups of up to 20 children of varying ages and abilities in a safe, supportive and enjoyable environment.
• Built positive relationships with children and parents, encouraging confidence, participation and long-term return attendance.
• Helped promote the independent circus gymnastics business through community engagement and positive word-of-mouth, contributing to member growth and business success.
• Adapted activities to suit individual needs while maintaining high standards of safety and safeguarding.
• Worked closely with the business owner to deliver a positive customer experience and welcoming community atmosphere.

• Delivered excellent customer service in a busy, fast-paced environment.
• Worked collaboratively within a team to provide an efficient and positive customer experience.
• Managed competing priorities while maintaining attention to detail under pressure.