Sarah Godwin

I have worked as a retail sales development executive in contract work carrying out the same job role and gained experience in the sales and marketing industry for the below businesses.

-REL Field Marketing - March 2020 - April 2022 - Mondelez

-Field Sales Solutions - May 2023 -April 2024 - Ferrero

-Acosta Europe - Reach - April 2024 - Current - Nestle

• Engaged with prominent brands including Mondelez, Ferrero, and Nestlé to enhance brand visibility and market reach.
• Grew sales and achieved targets across confectionery, soft drinks, and pet product categories in Big 4 Supermarkets.
• Established strong relationships with store contacts to secure additional product displays and shelf space.
• Conducted daily store visits to enhance operational performance and team productivity.
• Executed effective merchandising strategies to enhance brand visibility on shelves.
• Planned visit schedules strategically to maximise impact and results.
• Activated promotional activities in stores per agreements between Nestle team and retailer buyers.

• Facilitated management of facilities calls for government clients. Managed over 50 customer calls per day'.
• Developed connections with customers and supply chain partners.
• Supported resolution of contract work effectively for all customers.

• Assisted customers in maximising benefits from health plans within FCA guidelines.
• Conducted outbound and inbound calls to support customer retention efforts, managing in excess of 50 calls per day with increased sales of 10%.
• Engaged in contract work to enhance service delivery.

• Assisted team in supervising activities to enhance productivity and efficiency
• Supported ongoing success of sales and marketing campaigns through regular evaluation and strategy updates.
• Organised sales databases to maintain structure and organisation.
• Monitored sales performance and reported on metrics such as conversion and churn rates to identify areas for improvement.
• Helped maintain accurate records of vehicle and driver information in fleet management system to facilitate smooth fleet operations.

• Supported customers during difficult times, including trauma and bereavement.
• Coordinated daily operations for high-risk MRI scheduling, following NICE guidelines.
• Responded to customer queries promptly, offering tailored and knowledgeable service.
• Managed high volumes of calls to arrange appointments efficiently.
• Facilitated timely check-in to ensure smooth clinic procedures.

I work for ARVAL BNP PARIBAS in various roles from 1997 - 2012 - gaining a broad knowledge in fleet management.

• Managed portfolio of 127 national accounts.
• Supported execution of sales and marketing strategies to meet targets.
• Built customer relationships and assisted in revenue growth through presentations and contract negotiations.

• Facilitated management of sales territory generating approximately £1.9m in annual revenue.
• Proactively identified new business opportunities and assisted in converting leads into long-term accounts.
• Supported sales meetings with staff and management to exchange best practices for process improvements.

• Facilitated contract negotiations to secure beneficial terms for quality, cost and delivery from 50 in-house suppliers.
• Improved existing systems to enhance accuracy, leading to cost reduction and minimisation of waste.
• Created dashboards to support business intelligence and KPI reporting.

• Provided leadership and direction for employees, supervising activities to drive productivity and efficiency. Management for 20 people.
• Professionally handled difficult customer complaints and objections maintaining first-class customer service standards and best practice.
• Resolved employee relations issues and navigated disciplinary proceedings.
• Prioritised workloads to ensure call were answered within agreed service level of 80/20% and team targets were met and staff were kept motivated to achieve.