Sara Mushtaq
Leeds
Summary
On-trade drinks professional with a strong track record in
delivering results and juggling multiple tasks and projects.
Known for building strong, long-lasting relationships and
possessing exceptional knowledge of drinks creation.
Extensive on-trade network in the North of England, coupled
with enthusiasm for executing brilliant results.
A kind and considerate team member who remains calm in
stressful situations, aiming to leverage skills in a challenging
role that fosters growth and innovation.
Overview
3
3
years of professional experience
1
1
Certification
Work history
Sales and Brand Ambassador
JME Drinks Consultancy
North England
2025.02 - Current
- On trade sales for multiple, independent premium drinks
brands - Develop relationship with live RTMs
- Opened up new RTMs for Leeds, York, and Manchester
- Securing long term listings in over 50 venues in 12 months
- Negociate commercial deals including cash & stock retros
- Brand and menu activations, events planning & execution
- Building and maintaining strong relationships with venues
- Menu design, social media content creation
- Being a caring & conscientious team member
Food and beverage manager
Azotea
Leeds
2025.02 - 2025.08
- Recruiting the team
- Managing the team
- Developing menus
- Maintaining inventories and budgets
- Procurement & commercial management of F&B
- Analysing sales and financial reports
- Ensuring growth & delivery of results
- Monitoring & implementing industry trends
Bar supervisor
Champagne Central, VOCO Grand Central
Glasgow
2023.01 - 2024.02
- Providing personalised recommendations on champagne,
wine, spirits, and cocktails for guests - Working as part of a high performing team
- Excellent floor & customer service
- Creating unique cocktails for menus
- Up-selling focus brands & drinks to guests
- Leading service for the bar
Education
Master of Science - Sport and Exercise Medicine
University of Glasgow
Glasgow /2022 - /2023
Skills
- Delivering results
- Juggling multiple tasks &
projects - Building strong long lasting
relationships - Exceptional knowledge of
drinks creation - Extensive on-trade network in
the North of England
- Enthusiasm for executing
brilliant results - Kind & considerate team
member - Calm in stressful situations
- Proficient in CRM software
Certification
WSET Level 2
Timeline
Sales and Brand Ambassador
JME Drinks Consultancy
2025.02 - Current
Food and beverage manager
Azotea
2025.02 - 2025.08
Bar supervisor
Champagne Central, VOCO Grand Central
2023.01 - 2024.02
Master of Science - Sport and Exercise Medicine
University of Glasgow
/2022 - /2023