Sara Mushtaq
Leeds
Summary
On-trade drinks professional with a strong track record in delivering results and juggling multiple tasks and projects. Known for building strong, long-lasting relationships and possessing exceptional knowledge of drinks creation.
Extensive on-trade network in the North of England, coupled with enthusiasm for executing brilliant results.
A kind and considerate team member who remains calm in stressful situations, aiming to leverage skills in a challenging role that fosters growth and innovation.
Overview
7
7
years of professional experience
1
1
Certification
Work history
Brand & Sales Ambassador
JME Drinks Consultancy LTD
North England , Manchester
2025.02 - Current
· On trade sales for multiple, independent premium drinks brands
· Develop relationship with live RTMS
· Opened up new RTMs for Leeds, York, and Manchester
· Securing long term listings in over 50 venues in 12 months
· Negociate commercial deals including cash & stock retros
· Brand and menu activations, events planning & execution
· Building and maintaining strong relationships with venues
· Menu design, social media content creation
· Being a caring & conscientious team member
F&B manager
Azotea
Leeds
2025.02 - 2025.07
· Recruiting the team
· Managing the team
· Developing menus
· Maintaining inventories and budgets
· Procurement & commercial management of F&B
· Analysing sales and financial reports
· Ensuring growth & delivery of results
· Monitoring & implementing industry trends
Bar supervisor
Champagne Central, VOCO Grand Central
Glasgow
2023.01 - 2024.02
· Providing personalised recommendations on champagne, wine, spirits, and cocktails for guests
· Working as part of a high performing team
· Excellent floor & customer service
· Creating unique cocktails for menus
· Up-selling focus brands & drinks to guests
· Leading service for the bar
Education
Master of Science - Exercise Physiology and Biomechanics
University of Glasgow
Glasgow /2022 - /2023
Skills
- Delivering results
- Juggling multiple tasks & projects
- Building strong long lasting relationships
- Exceptional knowledge of drinks creation
- Extensive on-trade network in the North of England
- Enthusiasm for executing brilliant results
- Kind & considerate team member
- Calm in stressful situations
Certification
WSET Level 2
Timeline
Brand & Sales Ambassador
JME Drinks Consultancy LTD
2025.02 - Current
F&B manager
Azotea
2025.02 - 2025.07
Bar supervisor
Champagne Central, VOCO Grand Central
2023.01 - 2024.02
Master of Science - Exercise Physiology and Biomechanics
University of Glasgow
/2022 - /2023