Sami Saies
Reading
Summary
Results-driven Sales Development leader with 12+ years of experience building, scaling, and leading high-performing SDR teams across EMEA. Proven track record of driving pipeline growth, exceeding revenue targets, and aligning outbound and inbound strategies with broader GTM objectives.
Passionate about developing talent through coaching and mentorship, with a strong focus on creating clear career pathways and promoting from within. Recognised for fostering a high-performance culture, enabling teams to consistently outperform targets while supporting long-term business growth
Overview
21
21
years of professional experience
Work History
SDR Director EMEA
Pure Storage
Staines
04.2024 - Current
Lead, Motivate, Drive, Build, Deliver
- Lead and scale a 28-person EMEA SDR organisation (3 managers), owning inbound and outbound strategy aligned to global GTM plans
- Drive cross-functional alignment with sales, marketing, channel and alliances to execute targeted campaigns and accelerate pipeline generation
- Build a high-performance culture through hiring, coaching, and structured career development, delivering 9 internal promotions across sales, renewals, management, and operations, and developing 5 senior SDRs
- Own business reviews and QBRs, using data-driven insights to optimise performance and inform strategic decisions
- Increase average rep productivity from $2M to $6.1M through coaching, process improvements, and performance management
- Deliver significant overperformance: $541M pipeline vs. $138M goal and $25.4M revenue in FY25; $581M pipeline vs. $330M goal and $50.2M revenue in FY26
SDR Manager UKI & Emerging
Pure Storage
Staines UK
08.2019 - 04.2024
SDR Emerging ME & CEE
Pure Storage
08.2018 - 08.2019
SDR/Renewal Manager EMEA
Cloudcheckr
01.2018 - 07.2018
EMEA Inside sales Manager (Team of 13 reps)
Nimble Storage
02.2015 - 12.2017
Inside sales representative for France/Middle East
Nimble Storage
05.2014 - 02.2015
Business development manager EMEA
Hewlett-Packard SaaS
01.2013 - 05.2014
Business development Manager
VMware/Zimbra SaaS
07.2011 - 10.2012
Renewal Account Manager for EMEA SaaS
Zimbra/VMware
12.2010 - 06.2011
Inside Sales Mac expert French Market
Apple
12.2009 - 12.2010
Sales account Manager SMB French Market
Trend Micro
09.2008 - 12.2009
Quality Assurance manager Cork
Starwood Hotels and Resorts Cork
12.2007 - 09.2008
Sales Account Executive Cork
Starwood Hotels and Resorts Cork
04.2006 - 12.2007
Sales Associate Cork (Inbound)
Starwood Hotels and Resorts Cork
03.2005 - 04.2006
Education
Post-graduate Degree - French language and Literature
06.2002
Skills
- Sales Development Strategy
- SDR Team Leadership & Management
- Pipeline Generation & Management
- Outbound & Inbound Sales Alignment
- Revenue Target Achievement
- Go-To-Market (GTM) Strategy
- Account-Based Marketing (ABM) Alignment
- Coaching & Mentorship
- Talent Development & Career Pathing
- Performance Management
- High-Performance Culture Building
- Team Motivation & Engagement
- Recruitment & Onboarding
- Sales Process Optimization
- CRM & Sales Tools (Salesforce Outreach Zoominfo Lusha I4-buisness Techtarget Linkedin SalesNav Clara 6sense HGinsights)
- Forecasting & Reporting
- KPI & Metrics Analysis
- Process Scalability & Automation
- Strategic Planning
- Cross-Functional Collaboration
- Change Management
- Stakeholder Communication
- Problem Solving & Decision Making
Languages
Fluent English, Arabic (all dialects) French
Bilingual or Proficient (C2)
Accomplishments
Top Performer, President’s Club for multiple years at Pure Storage
Impact player Award 2015, 2016 & 2017 at Nimble Storage
Best Seller of the year at Apple Inc
Timeline
SDR Director EMEA
Pure Storage
04.2024 - Current
SDR Manager UKI & Emerging
Pure Storage
08.2019 - 04.2024
SDR Emerging ME & CEE
Pure Storage
08.2018 - 08.2019
SDR/Renewal Manager EMEA
Cloudcheckr
01.2018 - 07.2018
EMEA Inside sales Manager (Team of 13 reps)
Nimble Storage
02.2015 - 12.2017
Inside sales representative for France/Middle East
Nimble Storage
05.2014 - 02.2015
Business development manager EMEA
Hewlett-Packard SaaS
01.2013 - 05.2014
Business development Manager
VMware/Zimbra SaaS
07.2011 - 10.2012
Renewal Account Manager for EMEA SaaS
Zimbra/VMware
12.2010 - 06.2011
Inside Sales Mac expert French Market
Apple
12.2009 - 12.2010
Sales account Manager SMB French Market
Trend Micro
09.2008 - 12.2009
Quality Assurance manager Cork
Starwood Hotels and Resorts Cork
12.2007 - 09.2008
Sales Account Executive Cork
Starwood Hotels and Resorts Cork
04.2006 - 12.2007
Sales Associate Cork (Inbound)
Starwood Hotels and Resorts Cork
03.2005 - 04.2006