Samantha Hall
Leeds,United Kingdom
Summary
Results-oriented professional skilled in relationship-building and strategic planning. Proven background in sales and marketing with expertise in communication and negotiation. Focused on driving business growth and establishing enduring client partnerships.
Results-oriented professional with strong communication and negotiation skills. Proven ability to build and maintain client relationships while identifying new business opportunities. Committed to driving sales growth and consistently exceeding targets.
Overview
15
15
years of professional experience
1
1
Certification
Work history
Field Sales Manager - AFH
Coca-Cola Europacific Partners
, North West
2024.07 - 2026.07
- Developed team capabilities to become soft drink specialists across environments.
- Exceeded annual revenue targets by 30% while leading a 10-person team.
- Managed territories strategically and coached representatives to drive performance.
- Exceeded cooler performance across team while supporting Annual revenue generation of £1.3 Million
- Introduced incentive schemes tied to regional KPIs for motivation.
- Used sales analytics to find low-performing accounts for targeted promotions.
- Mentored team members to execute activation excellence during key stakeholder visits
- Encouraged adoption of digital tools within the team enhancing efficiency during field visits - 90% Adoption achieved placing my team Top nationally
- Led training sessions for new field representatives to improve their sales techniques
- Fostered great teamwork among field representatives leading to a more harmonious work environment.
- Created monthly reports on team performance against targets set by senior management.
- Led team training sessions to increase product knowledge and sales techniques.
- Motivated team members to exceed personal sales targets by [Number]% month-on-month.
- Strategically implemented winning sales strategies to achieve and exceed personal and team targets.
National Account Manager - Licence BU
Coca-Cola Europacific Partners
National
2023.01 - 2024.06
- Managed a portfolio of 8 national accounts - Total Annual DNNSI worth circa of £1.1Million
- Tracked P&Ls to drive volume, FDM, and revenue supporting growth ambitions.
- Strengthened business relationships by effectively managing multiple national accounts.
- Managed sales re-negotiations leading to increased annual revenue of £382k
- Developed unique JBP sales proposals to secure major contracts - 50 Site Leisure Park group delivering £385k revenue
- Collaborated closely with other departments to deliver integrated solutions.
- Increased product availability across key accounts, delivering 3k new distribution points and driving incremental sales
- Nurtured client relationships, scheduling on-site visits or off-site meetings to touch base on account needs.
- Increased client satisfaction, implementing strategic account plans to foster growth -
- Cultivated strong rapport with clients and stakeholders to support long-lasting partnerships.
- Monitored customer trends and account performance to proactively identify and rectify challenges.
- Collaborated with marketing department on promotional campaigns which boosted product visibility in the market -
Key Accounts Manager - Lease & tenanted
Coca-Cola Europacific Partners
National
2022.05 - 2022.12
- Driving contact strategy with area managers and BDMs across L&T estate support.
- Unlocking install opportunities through PMX conversion for NB field sales team.
- Driving L&T agenda across field sales teams for HO plan activation.
- Managing 2 licensed pub groups, Peach Pub Company and Rileys Sports Bar.
- Managing P&L for volume, FDM, and revenue to grow business ambitions.
- Building contact strategy across Punch, Marstons, and Admiral BDMs.
- Achieving 50% face-to-face meetings across Q2 and Q3.
- Unlocking 55 PMX installs across L&T estate.
- Creating focus project GBPA by delivering 7 PMX installs to NB team.
- Presenting project to seniors to share success across environments.
- Presenting national L&T update to AFH NB professionals and managers.
- Driving Schweppes growth at Peach Pub Company through house-pour visibility.
- Delivering incremental 261 cases and £3.9k DNNSI.
- Activating 4 Garden Schweppes events for Peach and Punch L&T account.
- Delivering 150 cases and 1.1k DNNSI for events.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Drove sales growth by fostering strong relationships with national accounts.
- Maintained accurate accounts payable and receivable records, ensuring clear financial tracking.
- Attended international art conferences, maintained current industry knowledge.
- Assisted auditors during audit process which facilitated smooth audits without any major findings related to Accounts Payable processes or procedures.
- Streamlined internal processes for better efficiency and productivity.
- Facilitated productive meetings with key stakeholders, driving collaborative decision-making.
- Harnessed multi-channel strategy to strengthen customer relationships, boosting retention by [Number]%.
- Enhanced new business acquisition through strategic networking and lead generation.
National Accounts - New Business
Coca-Cola Europacific Partners
, National
2019.12 - 2022.04
- Identify and win profitable new business across licensed leisure, ftg, cd, hotel, tpvo environments daily.
- Collaborate with commercial development stakeholders to craft bespoke proposals aligned with finance and rgm.
- Run internal contact strategy with bu’s and external strategy with wholesalers and 3rd parties.
- Negotiated favourable contract terms with potential partners.
- Converted sales leads through persuasive pitching, achieving personal revenue targets.
- Coordinated cross-functional teams for project completion within set deadlines.
- Identified new business opportunities by analysing market trends.
- Developed tailored pitches to secure new contracts.
- Facilitated smooth transition of new accounts, guaranteeing client satisfaction.
- Implemented CRM systems to improve customer interaction.
- Strengthened networking abilities with key industry players.
- Prepared and delivered winning client proposals, business presentations and sales pitches to C-level executives.
- Networked and generated leads to increase new business opportunities.
- Enhanced new business acquisition through strategic networking and lead generation.
- Cold-called prospective clients to build new business against KPI targets.
Account Executive - Workplace/Institutions/Leisure
Coca-Cola European Partners
, North Yorkshire
2019.01 - 2019.11
- Managed 183 vending national, regional and leisure accounts daily and weekly.
- Retained and grew new business opportunities within stadia and leisure environments.
- Delivered core NPD growth and introduced innovation to protect soft drinks share.
- Handled high-profile, high-volume financial accounts and trading agreements end to end.
- Retained invoices and analysed volume data to spot growth opportunities.
- Managed accrued marketing funds and liaised with external agencies.
- Used low-level funding autonomously to drive visibility and support range extension.
- Built new territory from 77 to 183 accounts by 2nd quarter.
- Won incremental postmix volume worth 51000 RTDls through new business.
- Negotiated stocking CCEP water, Glaceau and sparkling across Huddersfield University 12 sites.
- Delivered incremental 1000 cases per annum for DGNP £4000 through negotiation.
- Re-negotiated 3-year trading agreement for Leeds United, delivering 23000 cases DGNP £140405.
- Achieved 29% OI and executed field sales coverage plan for Leeds United.
- Introduced Sprite and Dr Pepper PET bottles in Sheffield Wednesday concourse for range extension.
- Gained incremental 1056 cases DGNP £19443 for Sheffield Wednesday.
- Presented 'ways of working with Vimto' deck to team meeting for Wil channel awareness.
- Collaborated with cross-functional teams to deliver client objectives.
- Conducted regular follow-ups with potential customers, securing new deals.
- Enhanced customer relationships by delivering excellent service.
- Prepared detailed reports for client updates and review meetings.
- Achieved sales targets by building strong business relationships.
- Maintained relationships with key clients to maximise account revenue and loyalty.
- Sold diverse product and service portfolios to achieve revenue targets.
New Business Professional
CCEP
2018.01 - 2018.12
- Managed territory of 50 influencer and premium high-volume accounts to raise red picos score.
- Delivered innovation through visibility sessions and staff training for perfect serve.
- Presented category data and trends to support commercial proposition and secure wins.
- Identified high-profile operating groups across territory to win new business.
- Used negotiation tools like POS materials, printed menus, visibility packages, equipment.
- Negotiated with third-party contacts and collaborated with internal colleagues for joint results.
- Secured 104 new business wins across year, beating target of 100.
- Won incremental postmix volume from new business worth 193000 rtdl’s.
- Identified MOG of 7 sites, negotiated 3-year trading agreement for 29000 unit cases.
- Delivered 37% OI by negotiating 3-year trading agreement of 29000 unit cases.
- Collaborated with third-party counterparts for Vimto bookers, ABV wholesale, and Punch Taverns.
- Drove 38% of new business wins through third-party collaboration with wholesalers.
- Supported national key accounts and wholesale teams with trade events.
- Created awareness of new products, promotions, and new business opportunities at trade events.
- Handed over 62 accounts to out-of-home reps from new business wins.
- Achieved 30% red picos requirement for handover and 47% average giving OOH reps.
- Gave out-of-home reps 47% average giving to strengthen growth measures.
- Created strong-performing handover accounts for out-of-home reps growth targets.
Professional Field Sales On-Premise
CCEP
2017.01 - 2017.12
- Created and managed territory coverage across 190 on-premise accounts.
- Increased soft drinks range visibility through menus, perfect serve, and space.
- Used category and trade data to raise account red score.
- Activated POS materials to support negotiations and improve account outcomes.
- Built relationships by collaborating with third party contacts and stakeholders.
- Supported understanding of RTM promotional calendars to spot new opportunities.
- Analysed customer sales data to check equipment viability across accounts.
- Secured 35 new business wins from competitor activity worth 58000 RTDls.
- Delivered perfect serve training and completed POS activation in 85% accounts.
- Collaborated with wholesale business development managers to maximise territory opportunities.
- Partnered with brewery account managers to maximise every opportunity in territory.
- Achieved 98% Coke Zero Sugar distribution, highest across licensed team.
Account Executive - Grocery (Home)
Coca-Cola European Partners
, North Yorkshire
2012.01 - 2016.12
- Managed territory covering top 4 grocery accounts worth 7.8m revenue total.
- Used category and in-store data to grow soft drinks volume and visibility.
- Analysed EPOS sales reports to plan promotions and identify growth areas.
- Agreed joint business plans with store managers for key packs.
- Created incremental revenue plans, delivering £800k growth across territory total.
- Drove instant consumption growth of +28% across top revenue Tesco stores (£224k).
- Prepared detailed reports for client updates and review meetings.
Skills
- Business communication
- Leadership qualities
- FMCG sales
- Commercial sales
- Performance analysis
- People development
- Salesforce CRM
Certification
Great People managers course
World Class Key accounts selling
Negotiation courses
Wellbeing ambassador and First Aider
BUSINESS EDUCATION
- World Class Key Accounts Selling – BTS
- GAP Negotiation Course
- Great People Management
- Certified Wellbeing Ambassador and Wellbeing First Aider
Timeline
Field Sales Manager - AFH
Coca-Cola Europacific Partners
2024.07 - 2026.07
National Account Manager - Licence BU
Coca-Cola Europacific Partners
2023.01 - 2024.06
Key Accounts Manager - Lease & tenanted
Coca-Cola Europacific Partners
2022.05 - 2022.12
National Accounts - New Business
Coca-Cola Europacific Partners
2019.12 - 2022.04
Account Executive - Workplace/Institutions/Leisure
Coca-Cola European Partners
2019.01 - 2019.11
New Business Professional
CCEP
2018.01 - 2018.12
Professional Field Sales On-Premise
CCEP
2017.01 - 2017.12
Account Executive - Grocery (Home)
Coca-Cola European Partners
2012.01 - 2016.12