Susan Shields
Sales Manager
DARLINGTON,Durham
Summary
Driven individual with talent for building strong client relationships and achieving sales targets, complemented by excellent communication and leadership skills. Demonstrates proficiency in strategic planning and team management, ensuring successful execution of sales initiatives. Ready to deliver substantial growth and customer satisfaction.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
Work History
FIELD SALES MANAGER
Bernini Stone Ltd
NEWTON AYCLIFFE, Durham
08.2022 - Current
- Successful in ensuring sales targets are achieved.
- Negotiate contracts to secure long-term client commitment.
- Coordinate promotional campaigns to boost brand visibility.
- Drove revenue growth by identifying emerging market trends.
- Streamline sales processes to enhance productivity.
- Boost gross margin percentages by initiating cost-saving measures.
- Cultivate strong relationships with suppliers and other industry players to ensure smooth operations.
- Develop robust client relationships for improved business growth.
- Manage key accounts, resulting in consistent revenue generation.
- Optimise sales methods to best engage, acquire and retain customers.
- Develop marketing plans to support department strategies.
- Customized promotional strategies to meet needs of different clients, products and services.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
- Coordinated and managed paid marketing campaigns on different platforms.
- Maintained industry knowledge through continuous learning and networking events.
- Strengthened client relations by conducting regular sales visits and follow-ups.
- Participated in exhibitions and trade shows, generating high-quality leads for the business.
- Conducted competitor analysis to inform strategic planning decisions.
- Identified opportunities for cross-selling and upselling existing clients, improving overall sales figures.
- Negotiated contracts with key accounts ensuring long term relationships and recurring revenue.
HOUSE BUILDER SALES MANAGER
Cosentino UK
DARLINGTON, Durham
10.2015 - 07.2022
- Developed and executed Cosentino’ s strategy to increase sales of stone surfacing products within a given territory into the new home construction market.
- Developed, established, & grew relationships with all targeted & assigned builder accounts by cold calling, scheduling appointments, and meeting with potential & existing builders, their purchasing agents, designer and sales teams in order to secure long term business relationships.
- Capturing and communication of competitive products, their activities and penetration within each account.
- Secured contracts for both standard specifications and upgrades.
- Established builder profiles, key contacts, decision makers and prioritize activities to grow, defend or recapture their businesses using Salesforce.
- Communication of product features and their influence within each account.
- Collaborated with local, regional and national peers to assure highest level of coordination, segment penetration and customer satisfaction.
- Continuous liaision between the Company, the builder and the fabricators for up-to-date conditions on pricing, services latest product releases, launches and introductions.
- Preparation of action plans to identify specific targets and to project the number of contacts to be made.
- Worked with General Manager and Sales Team to execute business strategy for all customer segments in the area.
- Assisted in the development of the annual sales and marketing plan for the segment within assigned territory.
- Evaluation and place point of sale positioning in model homes, design centers and showrooms.
- Maintained accurate relationship, product placement & project details with updated developments within project management database (Sales Force CRM).
- Execute and communicate marketing initiatives. (i.e. pricing. promotions, product changes).
- Implement strategies to support new product introductions and product extensions to other areas of the home.
Customer service and sales office administrator
PWS Worksurfaces Ltd
NEWTON AYCLIFFE, Durham
09.2012 - 10.2015
- Identified potential business opportunities, yielding a broader client base.
- Pursued new business alliances which led to mutual growth opportunities.
- Executed targeted promotional campaigns for greater brand visibility.
- Improved repeat customer rate with excellent service delivery and follow-ups.
- Coordinated meetings and appointments for senior staff members, supporting them in their roles effectively.
- Verified accuracy of invoices before dispatching them to customers; ensured prompt payments.
- Maintained accurate records of customer interactions, aiding in personalised service delivery.
- Processed customer orders swiftly for timely dispatch and delivery.
- Handled customer complaints professionally, turning potential negative experiences into positive outcomes.
- Generated new business leads for increased sales through proactive networking.
- Built strong customer relationships and professionally resolved complaints to boost brand loyalty.
- Processed contracts, sales orders and other documentation with high degree of accuracy.
- Answered high-volume daily telephone and email enquiries, minimising correspondence backlogs.
Education
GCSEs - English, Maths, History, Drama, Geography
Woodham Comprehensive School
NEWTON AYCLIFFE 09.1980 - 06.1985
NVQ Level 3 - Health and Safety
NEBOSH Health and Safety General Certificate
SUNDERLAND 06.2006 - 06.2006
Skills
- Multichannel sales strategies
- Sales cycle understanding
- Product knowledgeability
- Market trend awareness
- Direct sales techniques
- Customer relationship management
- Email marketing tools usage
- Business development aptitude
- Communication proficiency
- Business development
- Territory management
- Digital marketing
- Competitor analysis
- Customer retention tactics
- Pipeline Management
- Change implementation
- Contract negotiation
- New business acquisition
- Lead generation techniques
- Sales reporting
- Client relationship building
- Technical sales support
- Resilience under pressure
- Customer Service
- Retail marketing
- Health and Safety Compliance
- Product presentation
- Initiative taking
- Interpersonal communication
- Team Leadership
- Product knowledge
- Public speaking
- Relationship Management
- Account management
- Conflict Resolution
- Project Management
- Social media marketing
- Process Improvement
- Microsoft Office Suite
- Salesforce CRM
- Database management
- Stress tolerance
- Decision making
- Proactive initiative
- Customer service excellence
- B2B sales expertise
- Internet and e-mail marketing
- Customer engagement
- Negotiation tactics
Timeline
FIELD SALES MANAGER
Bernini Stone Ltd
08.2022 - Current
HOUSE BUILDER SALES MANAGER
Cosentino UK
10.2015 - 07.2022
Customer service and sales office administrator
PWS Worksurfaces Ltd
09.2012 - 10.2015
NVQ Level 3 - Health and Safety
NEBOSH Health and Safety General Certificate
06.2006 - 06.2006
GCSEs - English, Maths, History, Drama, Geography
Woodham Comprehensive School
09.1980 - 06.1985
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