Samantha Butters

• Retained the largest million pound EMEA Key Account in 2023 and grew 2024 YoY by +7% through first class client service and implementing and improving processes and workflows
• Successfully pitch and onboard new advertising business
• Effectively lead conversations and projects across clients direct, agencies and creative agencies for innovative creative executions in line with campaign KPI's through WT in-house studio
• Individually drive quarterly business growth in five emerging sales territories (Australia, UAE, Egypt, India & South Africa) through strategic and tactical solutions tailored for each market
• Monitor creative executions, campaign delivery and campaign performance closely within timelines, and suggest optimisations when necessary
• Regularly present back brand lift study results in order to increase account spending and loyalty
• Communicate new products and services to drive customer interest and boost sales - WePresent, Brand Stories, Attention & Lumen
• Network and client management also extends across Dentsu, GroupM, Publicis & OMD agencies - UK
• Supervise three Account Managers in London, Amsterdam & New York offices

Key Achievements:

• Won award for Customer Champion in 2024 at Annual Company Offsite in Amsterdam
• Successfully managed WT's first AI creative across 5 EMEA markets
• Hosted three strategy sessions in WT's New York office focussing on growth for our biggest spending global key account
• Presented and hosted clients at WT's Global Emerging Markets conference in Amsterdam

• Sold & managed cinema campaigns across entire Publicis Groupe advertising portfolio - new and existing business
• Collaboratively worked with Strategists, Comms Planners and Buying teams to ensure that brands use cinema as an effective part of their AV plan
• Upsold film partnerships, cinema partnerships and events tailored to brands' target audiences
• Managed and developed team Sales Assistant

Key Achievements:

• Won Employee of The Month August 2019 for recognised problem solving and effective communication with a key luxury client
• Presented at DCM's annual industry event to 200 agency contacts
• Successfully pitched to new business client Cathay Pacific which resulted in a £250k campaign brief
• Won client pitch for Marriott Christmas campaign worth £300k